Browse
Recent Submissions
Item Investigating the impact of barriers hindering the adoption & implementation of sustainable construction and its subsequent effect on economic viability in pakistan(UMT Lahore, 2025) JAWAD AHMADThe adoption and implementation of sustainable construction is crucial for preventing environmental degradation and promoting long-term economic growth. However, in Pakistan, the construction industry faces significant barriers that hinder this transition. This study investigates the impact of economic, technological, and regulatory barriers on the adoption & implementation of sustainable construction and explores their subsequent effects on economic viability. A quantitative research design was employed, collecting data from industry professionals using questionnaires through online survey. The data was analyzed using descriptive statistics, correlation analysis, simple and hierarchical regression to quantify the strength and direction of relationships between variables. The findings reveal that among all barriers regulatory and institutional barriers have the most significant negative impact on sustainable construction adoption, followed by technological and economic barriers. Regression results indicate that as companies overcome these barriers, the adoption of sustainable practices increases, leading to enhanced financial feasibility over time. This research provides useful insights for policy makers and industry professionals. Improving regulations, providing financial support, and making technology more accessible can help remove these barriers. The study also confirms that sustainable construction is not just good for the environment, it can also be profitable when supported with the right policies and resources.Item Investigating how perceived expertise, creativity, and originality establish opinion leaders that drive compliance with the recommendation(UMT Lahore, 2025) Muhammad Ghalib WaseemThis study explores how three key traits, which are expertise, creativity, and originality, then combine to shape an influencer’s ability to guide consumer choices in online fashion. Drawing on insights from established communication and persuasion theories, we surveyed a diverse group of social media users to understand what makes certain influencers stand out and inspire action. Rather than focusing on a single attribute, our research highlight’s opinion leadership as a dynamic, higher-order quality that emerges when influencers demonstrate deep fashion knowledge, present ideas in fresh and engaging ways, and infuse their content with a distinct personal touch. Throughout the investigation, we found that credible, knowledgeable influencers lay the groundwork for trust, while creative storytelling captures attention and originality adds authenticity. Together, these elements form a cohesive leadership style that turns casual followers into active shoppers. For brands and marketers, this means prioritizing partnerships with individuals who not only know their craft but also bring inventive flair and genuine personality to their content. By supporting influencers in deepening their subject matter skills, experimenting with creative formats, and sharing honest personal experiences, organizations can more confidently engage target audiences and drive meaningful interactions. Ultimately, this research offers a practical roadmap for crafting influencer campaigns that resonate authentically and encourage real-world responses in the fast-paced world of fashion e-commerce.Item Impact of agile methodology on the project success with the moderating role of digital leadership behaviour of project manager in the it industry of pakistan(UMT Lahore, 2025) MANOHAR RAHMANThe increasing reliance on Agile methodology in Pakistan’s rapidly evolving IT sector underscores the need for leadership behaviours that align with Agile principles to drive project success. This study explores the relationship between Agile methodology and project success, with a specific focus on the moderating role of digital leadership behaviour. Using a quantitative research approach, data was collected from IT professionals, including project managers and Agile practitioners. Statistical analyses, including regression, correlation, and reliability tests conducted via SPSS, confirm a strong positive correlation between Agile practices such as sprint planning, retrospectives, and stakeholder collaboration and project success. Additionally, digital leadership enhances Agile adoption by fostering collaboration, innovation, and effective decision making, further amplifying its impact on project performance. The findings indicate that digital leadership plays a critical role in overcoming organizational barriers such as hierarchical decision-making and resistance to change, which often hinder Agile implementation in Pakistan’s IT industry. This study highlights the need for leadership transformation and organizational adaptation to fully leverage Agile methodologies for long-term success. The research provides valuable insights for IT organizations, policymakers, and researchers on the strategic integration of Agile and digital leadership to enhance efficiency, adaptability, and competitiveness in the IT sector.Item To determine the effect of transformational leadership on workers’ food hygiene behaviors under the mediation of organizational climate:(UMT Lahore, 2025) Nimra KhanThis research explored the effect of transformational leadership on workers’ food hygiene behaviors mediated by organizational climate among the restaurants and cafes’ workers in Lahore and Sheikhupura, Pakistan. In this research, 250 questionnaires were given to the workers, and 204 valid questionnaires were received, with a return rate of 81.6%. The results of this study supported that transformational leadership has a significant positive effect on workers’ food hygiene behaviors. Organizational climate partially mediates the relationship between transformational leadership and food hygiene behaviors among the workers. The findings of this research offer a unique lens through which the mediating role of organizational climate in the relationship between transformational leadership and workers’ hygiene behaviors can be better understood. Theoretical and practical implications and directions for further research in the future are also described.Item Impact of project monitoring and control on project success:(UMT Lahore, 2025) Fazillah HaiderProject Management today, has reached new heights of innovation and real time results due to the advent of information technology. The world has turned into a Global Village as a consequence to the intense wave of globalization which has made everything possible and accessible, with just a single click. This study explores the influence of project monitoring and control on project success with moderating role of Primavera. Primavera is an extensively used project management tool. This research, evaluates how effective monitoring and control procedures contribute to project success criteria such as meeting deadlines, remaining under budget, and providing quality results. The data was collected through questionnaires to obtain information from project managers and stakeholders from various industries. The participants belong to Information Technology, Energy & Power, Construction, Transportation industries both public and private including Product and Service provider firms and organizations. The extensive data analysis demonstrated a significant positive link between the use of project management software for monitoring and control and project success metrics. Furthermore, the study investigates the subtle role of Primavera as a moderator in this relationship. Primavera's advanced features, including real-time reporting, resource optimization, improved decision making, ease of accessibility, accuracy in scheduling and risk management capabilities have been shown to improve the effectiveness of project monitoring and control procedures, resulting in more favourable project results. It is hence concluded, that the role of Primavera significantly helps in effective Project Monitoring & Control Practices and ultimately results in successful projects.Item Real time plc’s data communication through opc kepserverex to sql database irrespective of any communication protocol(UMT Lahore, 2025) FARRUKH SULTANThe fact is that the growing need of real-time standardization of automation equipment at the field level with the enterprise its resulted in the high demand of communication between Programmable Logic Controllers (PLCs) and SQL databases to be taken as a serious need in the sphere of industrial automation. Nevertheless, the majority of commercially bought products that help to establish this connectivity are frequently expensive, proprietary, and loosely coupled with particular communication methods or vendor platforms. This draws constraints on organizations that would demand scalable and flexible solutions at an affordable cost. This research paper offers a non-protocol specific way of allowing two-way real-time communication between PLCs and SQL databases via KepServerEX and Linked Tags. In contrast to commercially available middleware or licensed platform programs, the given solution relies on the functional capabilities that are freely distributed by KepServerEX, so no further software is required. The method is bi-directional in offering that data may not just be read through in PLC environment by SQL but also the capabilities to employ control instructions or parameters in the SQL and send them back to the PLC. The major strength of the method is its succession to different industrial protocols, in case of which this method can be applied to Modbus, EtherNet/IP, which means it can be approached as universal in a great number of automation contexts. Besides, the approach also gives the engineers and system integrators an easy, vendor-independent avenue of facilitating the application of industrial data communication without attaining excessive expenses.Item Ai-driven workload optimization to enhance economic sustainability:(UMT Lahore, 2025) MUHAMMAD ASIM SOHAIBThe application of Artificial Intelligence-Driven Workload Optimization is reshaping the management of operations in organizations, but still little is understood about its overall effects on sustainable performance. The current study would test the direct effects of Artificial Intelligence-Driven Workload Optimization on Economic Sustainability and test the mediating effects of Employee Well-Being and Employee Productivity. The study seeks to furnish an integrative theory of interaction between the implementation of artificial intelligence and humanistic-oriented variables that would foster a sustainable business result. A sample size of 380 structured questionnaires was sent to the various professionals in the HR, operations, sales and marketing department of various public and private organizations but 265 were analyzed. The findings of the study confirmed that Artificial Intelligence-Driven Workload Optimization produces a substantial positive impact on Economic Sustainability using Partial Least Squares Structural Equation Modeling (PLS-SEM). Also, Employee Well Being and Employee Productivity were identified to partially mediate it, and the same underlines the fact that AI technologies provide the best outcomes when they may be aligned with employee’s well-being and performance-enhancing strategies. The results contribute to the theoretical knowledge of AI incorporation in the concepts of sustainable businesses as it shows that not only a technological adoption has an impact on Economic Sustainability, but also organizational investment in human capital. This paper demonstrates the importance of synchronizing AI-based plans and employee-oriented programs, which supports the notion that successful results should be based on strikes a balance between innovation and employee well-being. The findings provide practical implications to business professionals and policymakers who want to derive the positive dynamics of applying AI and develop a productive and resilient organizational culture.Item "Impact of safety participation on workplace accidents:(UMT Lahore, 2025) Arzoo JamalThe construction industry in Pakistan faces a significantly higher rate of occupational accidents compared to other sectors, posing serious threats to both worker safety and project efficiency. This study explores the impact of safety participation on workplace accidents, with a specific focus on the mediating roles of safety knowledge, safety compliance, and safety climate. Drawing on survey data collected from workers across various construction sites in Punjab, Pakistan, the research investigates how these variables interact to influence safety outcomes. Using a cross-sectional design and statistical analyses, the study finds that safety participation does not directly reduce workplace accidents. Instead, its influence is exerted indirectly through improvements in safety knowledge, safety compliance, and safety climate. Notably, safety compliance emerges as a critical factor in minimizing accidents, while safety knowledge and climate enhance compliance and foster safer behavior. The results contribute to the theoretical understanding of workplace safety by validating the mediated relationship between safety participation and accident reduction. Practical implications include the need for organizations to invest in training, communication, and safety culture initiatives to strengthen compliance and safety climate. Despite certain limitations such as the use of self-reported data and a cross-sectional approach, the study provides a foundation for future longitudinal and multi-source research aimed at improving safety performance in high-risk industries.Item Impact of artificial intelligence capabilities and knowledge management practices on employee performance;(UMT Lahore, 2025) Syed Ali AhtishamThe study deals with the impact of Artificial Intelligence capabilities and Knowledge Management practices that influence employee performance. This research also incorporates the mediating effect of innovative culture and the moderating effect of employee capabilities. Leveraging the Dynamic Capabilities Theory, this study aims to elucidate how organizations harness their digital and knowledge resources to bolster performance outcomes at the individual level. This research approach, distinct in its quantitative nature, involved data collection from 250 employees across various organizations. The relationships among the constructs were rigorously examined using Partial Least Squares Structural Equation Modeling (PLS-SEM). The study's findings underscore the significant impact of AI capabilities and KM practices on employee performance. Notably, the mediation of the innovative culture in the relationship between KM practices and performance highlights the influence of cultural factors on knowledge sharing and collaboration. Importantly, research reveals that employee capabilities play a crucial role as moderators in the relationship between KM practices and performance. These findings have direct implications for organizational performance, highlighting the distinct impacts of human and technological capabilities. The study's findings, while partially supporting Dynamic Capability Theory, make unique contributions in the context of knowledge-led change. The study suggests that while KM practices benefit from employee adaptability supported by culture, AI systems appear to function more independently of individual competencies. The theoretical and practical implications of these findings underscore the importance of integrating technological innovation with knowledge strategies and employee development for enhanced organizational performance. This unique insight provides the audience with new and valuable knowledge that can be applied to improve performance outcomeItem The impact of artificial intelligence capabilities and ai decision driven decision making on organizational performance:(UMT Lahore, 2025) Aaima ParvezThis thesis explores the influence of Artificial Intelligence Capabilities (AIC) on Organizational Performance (OP), with a particular focus on the mediating roles of Knowledge Creation Process (KCP) and AI-Driven Decision Making (AIDDM). As artificial intelligence continues to reshape business environments, organizations increasingly seek to use AI technologies to improve strategic decision-making, foster innovation, and improve overall performance. Using a quantitative, cross sectional research design, data were collected through structured questionnaires from professionals working in Pakistani software houses where AI tools are actively integrated into operations. The study examined four key constructs: AIC, AIDDM, KCP, and OP. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships between these variables and to test the proposed mediation model. The findings indicate that AI capabilities significantly and positively influence knowledge creation and knowledge management processes. AIC also demonstrated a moderate direct effect on organizational performance. However, the most notable improvements in performance were observed when AIC was mediated by knowledge-related processes, particularly through the effective management and sharing of organizational knowledge. Interestingly, AI-Driven Decision Making did not exhibit a strong direct effect on performance, highlighting the importance of human judgment and context in AI-supported strategic decision-making. Nonetheless, AIDDM contributed positively when mediated through knowledge management. This study makes an important contribution by elucidating the complexItem To investigate the relationship between digital marketing intensity and firm performance under mediation of value co-creation and moderating impact of ai usage(UMT Lahore, 2025) AREEB MUSTAFAIn this study it shows us that the impact on the Digital marketing Intensity, AI usage and the market environment on the firm performance is the value co creation in the project. This research has shown that the SEM has been used on to collect the data from its platform. As on to this that the firms that use the digital marketing and AI has a say that the environment is a very fast paced and are linked more on to this. It is very particularly significant that when it is viewed from the perspective of the value co creation. That is where the firms and the stakeholders collaborate to create a more value in to the project. In this research it is aimed to explore that these connections are to understand on how the firms leverage the digital marketing and the AI to enhance and be able to perform much better. With this the integration of the DMI that is utilizing with the AI and the market environment variables that is within the VCC that how much it offers on a new dimension to the understanding on how well the firm performance will perform. When the DMI will enhance more than a firm ability will get better in to connect and engage more with the customer. This will lead and create more value that will boost the firm’s performance. The more the AI usage will help and on the other hand thus will make the firms to optimize more and the process will make more on to the decision making. However, on this the market environment will make a more innovative approach on and by this the factors together will provide a more comprehensive way of approach. In this it will harness more of the digital way of strategies to a better performance.In to this the study reveals that in the market conditions the firms must be more strategically align so the importance of this research will highlight that the AI usage with the innovation and the digital marketing efforts will contribute on more of its long term that with this the more the particularly its when it is on a specific market environment. With this the limitations are provided on the future research that it will be explored more on to the variable’s relationship. With the findings for this research on the DMI the analysis shows that relationship between the DMI and FP is good. Then firms that are in to invest more of the digital marketing as to facilitate a greater engagement and to create more opportunities for the VCC. With this it will enhance more interactions with the customer and to lead in to more collaborative processes that are in drive more in to the firm on its success in the project. With the AI usage as the moderator, it shows negative on the firm performance but it shows more impact that it varies depending on to the market environment. In this it is highly divergent in the market. As the AI usage shows that it significantly depends on the performance and can be executed by enabling the firms to response quickly on the changes, on the conditions and according to the customer needs. In to which the markets that have the effects of AI should suggest the firms to carefully operate on to the AI strategies. This would specify the market environment and would yield the success of AI usage.In the market environment a moderating role in between the DMI, The AI usage and the firm performance as a moderator shows that in to this the firms that will align on to their digital marketing as the AI efforts will make the market to achieve a better performance outcome. But the variables response has been different. With the firms that will be operating in to more stable environment may not be seen as the same level of the performance improvement that by its emphasizing the need for more approach in to a more approach strategy development.In this research the concept of value co creation emerges that the firms are actively in to engage with the VCC, with the stakeholders that is by leveraging with both the digital marketing and the AI tools that will help with this approach. As more on an experience it will additionally improve the firm performance. With this suggests, that the VCC is not more beneficial but it VCC is a mediation. As for the firms they can create a more shared value that will enhance as a performance and will strengthen into a much better position for the firms. However, there was mediating relations on it. This research concludes as that the DMI and the AI usage are a key form for the firm’s performance. Especially when they are aligned in with a more specific characteristics of the ME. Digital marketing plays a crucial role for this research that this will lead in to a more enhance and a better efficiency of the effectiveness on to the VCC processes. It will create a better contribution on to a better firm performance then on the effectiveness that the dynamics for this will emphasize on to the importance to determine on more success. It is not less that thi this study will acknowledge more on to the nature of this study. By seeing that in this study and the exploration of this it will be alternative that shows the results of the mediation and the moderator. By understanding that these relationship on the future can provide us more on to the insights on how the firms can optimize more on the digital strategies for a better way of the performance outcomes.Item Impact of organizational culture on success of construction projects in pakistan:(UMT Lahore, 2025) MUHAMMAD AHMED ASIMThe thesis aims to study the impact of organization culture on construction project in Pakistan by concentrating on the moderating role of project manager’s competencies through a sample size of 180 people working in Pakistan's projected organizations. Regression test was applied on SPSS software. The study reveals that organizational culture significantly impacts the project success. Furthermore, project competencies positively moderate the relationship between organization culture and project success. This suggests that organizations must first focus on the organizational culture and invest in building further the competencies of project managers to increase the possibility of success. Superior project outcomes depend so much on collaboration and effective communication in today's complex environments. The findings provide critical information to policymakers, decision-makers, business leaders, and government agencies on how best to establish supportive frameworks, promote a positive organizational culture, and empower the project managers. The information is helpful for focusing the strategies of decision-makers to enhance project performance through the development of successful cultures and competencies of the project managers. Business leaders can apply these approaches during the execution of projects, thereby enhancing stakeholder relationships. Lastly, this consideration of developing an organizational culture that is healthy and strong, besides improving project manager competencies, maximizes the success of projects, thereby significantly enhancing management effectiveness through strategic interventions.