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Item Reviving Mughal heritage fashion Infusing modern cuts(UMT,LAHORE, 2021) Rida SajidThe proposal will cover the conceptual idea of the designer’s work, which is inspired by the Mughal miniature paintings, that can be extracted through the manuscripts written in the Mughal era. The Mughal era is regarded as the subcontinent's "Golden Age." It is the least explored passage during the Mughals' existence, despite being magnificent and incredibly dazzling. This paper will talk about the impact of Mughal magnificence in the realms of our tradition and culture, from this point of view, it will throw light on how it has inspired fashion. Although the focus will mainly be upon the female fashion and clothing of the Mughal era, but one can also derive its inspiration from the overall aura of the miniature painting. As my thesis topic I will be transitioning between the Mughal era, feminine clothing towards the modern era but with modern cuts that are now used in fashion for such overallsItem Circularity in style(UMT,LAHORE, 2021) Zeeshan AhmedIn the current scenario, population is increasing and demand of clothes also increasing. To meet the demand of clothes we need huge resources to manage. Mainly our fashion and clothing industry is depending on cotton. Due to urban development cities are expanding and agricultural land is shrinking. Slowly or gradually, we are running out of agriculture land. I am working differently way than the traditional way; this idea can be game changer in domestic fashion industry in Pakistan. Traditional outfits are easy to design. I have stated the basic problems earlier, we frantically need to follow the methods by which we can save our natural resources for our next generations. The main thing that needs to change people mindset so that they move away from their traditional approaches and adopt new ways where they can do better. The main objective of this is to create the awareness about slow-moving fashion, to contribution to reduce the dependency on virgin materials, and to follow the green practices in design process by reusing, reducing, recycling techniques.Item “STUNNS” LED DRESSES(UMT,LAHORE, 2021) LARAIB ARSHADThe developing fame of the expression "Wearable innovation" rolled out a striking improvement in the possibility of human subjectivity by making new ideas of character, new sorts of conduct and expansions of the actual body. Garments consistently incorporated between the body and the outside world, however "Wearables" are not exemption. They prepare to present the wise apparel which play out its capacities as per the body's necessities and prerequisites that is to adjust with the general conditions. As of late, contemporary design is considered as buyer item which can move wearers' musings and convictions through portraying their way of life. Contingent upon the different methods for present day innovation, contemporary style creators and experts currently assuming a significant part to build up person's capacity to communicate their extraordinary personality in the general publicItem Aura(UMT,LAHORE, 2021) Maryam Naveed MinhasAura is a perfect blend of ancient Greek sophistication mixed with modern glamour. This collection is all about spreading body-positive image via it’s sleek, flowy and well-tailored high fashion pieces. It’s here to defy all the distorted beauty standards in terms of color & size. It’s all about embracing yourself completely and feeling comfortably glamourous in your own skin. A thorough research had been conducted to collect data of Ancient Greek fashion history. For secondary research books, movies, magazines and articles were considered (both in soft and hardcopies) and for primary research interviews were conducted and observations were made.Item BUSINESS ATTIRE FOR WOMEN(UMT,LAHORE, 2021) Hira Mazhar IqbalItem FUNK-ATTIRE, A Trendy Glimpse of Culture with Street Style Fashion(UMT,LAHORE, 2021) KAINAT ZEHRADesign and culture are inextricably linked. Our clothing serves to define our identity, including where we originate from, who we really are, what we are doing, and so on. Culture has a significant impact on our way of life, notably in the areas of modernity, handicraft, and mechanical advancement. As the ancient adage goes, "Rome wasn't built in a day," so too were Asian and European civilizations and ways of life, which began and developed over thousands of years and generations. As a result, there has been a shift in the fashion trends and designsItem Myth of Feathers in a Luxury Fashion World(UMT,LAHORE, 2021) Noor e Saba EjazThe growing awareness of the term "wearable innovation" led to a significant improvement in the possibility of human subjectivity through the creation of new ideas of characters, new behaviors and extensions of the real body. Garments consistently integrated between the body and the outside world, but "wearable" is no exception. They prepare to present the smart clothing that plays with their abilities, depending on the needs of the body and the requirements that correspond to the framework. Contemporary design has recently been seen as an object of purchase that can move the user's reflections and beliefs through the representation of his way of lifeItem Eastern Valley(UMT,LAHORE, 2021) Rana Ahsan Mahmood NarooEastern Valley is the essence of all the traditional values and concept line that has been modified to its basics leading towards the visual presentation of the cultural and traditional norms forecasted for the festivals happening around. Eastern valley is the name of the fashion collection that has been designed in reference to signature style for the male figures in order to modify the style line of male personalities regarding the festivals and the occasions. Under this valley the major instinct is about the mixture and fusion of the typical traditional line of menswear with the modified terms to add the elegance to the looks and styling of men. Under this collection the main specification has been taken form the Syon House that is a building located in London having remarkable features into its appearance, considered as one of the dream places for the wedding functions. The extra ordinary features about the Syon house is the structure and interior details of it that is composed of the unique style with the touch of details to the Royal existence. It is also called as the crystal house due to its design modifications and decorative details more close to the movement style of Victorian Era. The consideration of this house is due to its decorative art style that has been used into the fashion collection mainly for the derivation of the cut lines for the garment structure and fitting details in order to give the garments a modified look for the range of menswearItem Rebranding Takhleeq (Hand Made Jewelry)(UMT,LAHORE, 2021) HASSAN KHALIDJewelry has paid the significant attention to generations in all era and the ultimate designs represents the stories of the culture of several nations globally. The changes of cultures and living styles have significant impact on jewelry designs. In this study, we have transformed the brand by transcending its functional role as just a common machine made jewelry brand to define it as a brand that merge art into fashion. Therefore, the jewelry design range can easily be altered as per the requirements of peers. For this study, we have arranged fashion campaign to endorse and encourage new customers. Our proposed solutions and efforts have shown that the have drastic improvement in market attention and increase in customers also.Item Launching “Avant Garde” for Pehnoattires(UMT,LAHORE, 2021) Amna MohsinThe research addresses the key success factors for leading brands manufacturers by launching new products through upward brand stretching and its impact on existing brand’s significance. The study aims to identify the gap, which is progressively endeavoring to launch new product offerings under a current brand name to gain more market share and therefore increase the profit and sales. It’s also important to determine the ways for successful brand extension and also the reasons of failed extensionsItem FASHION IN THE AGE OF THE GREAT GATSBY(UMT,LAHORE, 2021) Sadaf ShahzadiThe decade of the 1920s, is often known as 'The Roaring Twenties' and can also be taken as the golden era that happened after World War I in the United States. As a result of the golden age, the lifestyle of the women drastically changed and became known as the 'flapper' age. Flappers can be distinguished by the dressing style and how the women used to carry themselves, two most highlighted features being the bob haircut and slim flattened black dresses. Flapper lifestyle played a very significant role in the cultural and fashion development of the United States and is still remembered today.Item Modern Renaissance(UMT,LAHORE, 2021) MAHEEN SOHAIL SHEIKHThis report entails an in-depth view and study of the Renaissance period, the rich culture and history and how that period of time was shaped up as well as all about fashion industry and the constant emergence of new technologies and trends that are changing the face of the industry. This report also throws light on the emergence of menswear fashion sector which was predominant by womenswear. We also study the possibilities and limitations and the overall environment of the fashion industry of Pakistan for new entrants and for existing fashion companies.