Rebranding Takhleeq (Hand Made Jewelry)
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Date
2021
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Publisher
UMT,LAHORE
Abstract
Jewelry has paid the significant attention to generations in all era and the ultimate designs
represents the stories of the culture of several nations globally. The changes of cultures and
living styles have significant impact on jewelry designs. In this study, we have transformed the
brand by transcending its functional role as just a common machine made jewelry brand to
define it as a brand that merge art into fashion. Therefore, the jewelry design range can easily be
altered as per the requirements of peers. For this study, we have arranged fashion campaign to
endorse and encourage new customers. Our proposed solutions and efforts have shown that the
have drastic improvement in market attention and increase in customers also.