Market Analysis of Berger Paints Ltd

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dc.contributor.authorHafiz Faiq Ul Hassan
dc.contributor.authorNazir, M. Salman
dc.contributor.authorButt, Farhan
dc.contributor.authorZafar, Basit
dc.contributor.authorBilal, Rana Ahmad
dc.date.accessioned2018-12-20T10:27:02Z
dc.date.available2018-12-20T10:27:02Z
dc.date.issued2017
dc.descriptionMr. Syed Ali Hussain Bukharien_US
dc.description.abstractIn the industry of Pakistan, there is organized sector & unorganized sector. There is approximately 450 paint producing companies which are unorganized & 27 organized. Industry in Pakistan is on the maturity stage where all the major competitors have dominated the industry. Most of the competitors are using Red Ocean strategy which is ICI, Brighto & Berger and only one competitor is using Blue Ocean strategy which is Master paints. There are six critical success factors in the paint industry of Pakistan which are Paint Quality, Paint Price, Paint Availability, Promotional Coupons, Branding and Paint Coverage. Among all the competitors, ICI is dominating the whole industry because he is covering all the 6 CSFs of the industry. Brighto was far behind every company but since 2006, he has made its mark in the industry. Berger is one of the multinationals in the organized sector & also one of the largest paint manufacturers in the world but from the several years, Berger has declined instead of boosting up on the top because he is not focusing on the CSF’s which are to be followed crucially. There are 2 major factors which are ignored by Berger, Branding & Paint Availability. The company is well aware of the fact that they are lagging behind in the 2 factors but still, they are ignoring the situation which is seriously damaging their repute in the market. They are not giving enough markup to its retailers as compare to the ICI & Brighto which is responsible for the drag. They should also become serious about the Availability issue because it cost the retailers repute. We have analyzed all aspects which are affecting the company with the help of many analytical tools i.e GE Matrix, SPACE Matrix, SWOT analysis etc.en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/3461
dc.language.isoenen_US
dc.publisherUniversity of Management & Technologyen_US
dc.subjectPaint Quality, Paint Price, Paint Availability, Promotional Coupons, Branding and Paint Coverageen_US
dc.subjectMasteren_US
dc.titleMarket Analysis of Berger Paints Ltden_US
dc.typeThesisen_US
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