Impact of catch phrases of bollywood leading characters on university students
Loading...
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UMT, Lahore
Abstract
The research study tends to investigate the impact of catchphrases using by Bollywood leading characters and tries to determine the influence of catch phrases on the university students. Survey method has been used to find out the appropriate results of the study through simple random sampling technique. The sample size was 200, questionnaire having closed ended questions have been designed and distributed among the students of different universities which including both genders males and females from LCWU (Lahore Collage for women University) Lahore, UCP (University of central Punjab) Lahore and UMT (University of management and technology) Lahore, PU (Punjab university) and USA (University of South Asia) Lahore. For this purpose, the cultivation theory was used as the theoretical framework in this current research. The following results are Bollywood catch phrases leading character has an impact on behavior of university students. The aim of this research is to find out that Bollywood films catchphrase how much these catchphrases are becoming viral in Pakistani society by the observation of the respondents. It analyses the current study from the perspective of a university to better understand how the students perceives Bollywood films and to see if how much students has been addicted toward speaking catchphrases. The following results show that catchphrases are affecting the communication of the university students as a large number of students sometimes talk to others through catchphrases and the catch phrases are getting 70% viral according to the observation of the respondents.