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Item Smart helmet steel shoot(UMT, Lahore, 2022) M. Ahmed Khan; Momina Aqeel; Afifa EjazItem Nau nihal singh haveli lahore(UMT, Lahore, 2022) Muhammad Ans Sajid Khan; Rana Ali HamzaItem The cupcake kingdom(UMT, Lahore, 2022) Idrees Arif; Shaliza HaiderThis study aims to design a brand, further advertise on it and create a relevant PR campaign of the same brand During pre-production, project carried our marketing analysis such as swot analysis and PEST analysis along with other marketing tools. Made story boarding for the advertisement during pre-production phase as well. In terms of PR campaign, the project was collaborated with other renown chefs for the purpose of brand recognition. Although, this project continued with execution of designed storyboard for advertisement. Shooting was carried out using all tools.Conclusively, A brand was created with a tvc and a PR campaign.Item End polio now(UMT, Lahore, 2022) Muhammad Kashan Sarwar; Hamid Anwar; Wakeel WaraichItem Impact of catch phrases of bollywood leading characters on university students(UMT, Lahore, 2022) FATIMA MAZHARThe research study tends to investigate the impact of catchphrases using by Bollywood leading characters and tries to determine the influence of catch phrases on the university students. Survey method has been used to find out the appropriate results of the study through simple random sampling technique. The sample size was 200, questionnaire having closed ended questions have been designed and distributed among the students of different universities which including both genders males and females from LCWU (Lahore Collage for women University) Lahore, UCP (University of central Punjab) Lahore and UMT (University of management and technology) Lahore, PU (Punjab university) and USA (University of South Asia) Lahore. For this purpose, the cultivation theory was used as the theoretical framework in this current research. The following results are Bollywood catch phrases leading character has an impact on behavior of university students. The aim of this research is to find out that Bollywood films catchphrase how much these catchphrases are becoming viral in Pakistani society by the observation of the respondents. It analyses the current study from the perspective of a university to better understand how the students perceives Bollywood films and to see if how much students has been addicted toward speaking catchphrases. The following results show that catchphrases are affecting the communication of the university students as a large number of students sometimes talk to others through catchphrases and the catch phrases are getting 70% viral according to the observation of the respondents.Item Impact of internet addiction on attention deficit hyperactive disorder moderating effect of psychological resilience(UMT, Lahore, 2022) JAVERIA MALIKThe current research aims to investigate the relationship between Internet Addiction and Attention Deficit Hyperactive Disorder (ADHD) among university students keep with moderating effect of psychological resilience. Quantitative research methodology was used to gather and analyze the data. The sample size was 300 through simple random technique between aged from 18 to 40 which including both genders males and females from University of management and technology (UMT) Lahore. For this purpose, the cultivation theory used as theoretical framework in this current research. The following results show that Internet addiction has a significant relationship with Attention Deficit Hyperactive Disorder (ADHD) among university students as well as a significant moderating effect of psychological resilience between Internet Addiction and Attention Deficit Hyperactive Disorder (ADHD)Item The non-confidence motion campaign, 2.0(UMT, Lahore, 2022) UME RUBABThe current study aims to analyze the content of user generated twitter pages during the non-confidence motion campaign of Imran Khan. Content analysis was used to analyze content of tweets of user generated by using adopted categories and sub categories. Data was collected from the three user generated pages, on 163 tweets. Although, framing theory suggest that social media proves to make significant contribution in the framing of political and nonpolitical campaigns. It is fact that New media technologies provide vast diversity of tools for political communication, particularly user generators frames stories or event accordingly during political campaigns. The following results indicate that the user generator pages frame the whole campaign in a way to support their favorable candidate and to create a better image of him. This led to a great change in the views of people during the non-confidence motionItem Namzah(UMT, Lahore, 2022) Namra NaeemItem History on dipalput(UMT, Lahore, 2022) Neelam Arshad; Ammara NasarullahItem Be zameer(UMT, Lahore, 2022) Anum Saleem; Samra Malik; Sufyan Sindhi; Shahroz Shah; Ubaid Ullah KhanItem Be Zameer(UMT, Lahore, 2022) Maheen HashmiItem Social media and uses and gratification(UMT, Lahore, 2022) HAMNA JAMILThe current research aims to investigate the relationship between social media and the online buying behavior and moderating effect of attitude among students. Quantitative research methodology was used to gather and analyze the data. The sample size was 250 through simple random technique between aged 18-40 which including both genders males and females from GCU (Government Collage University) Lahore, UCP (University of central Punjab) Lahore and UMT (University of management and technology) Lahore. For this purpose, the uses of gratification theory were used as the theoretical framework in this current research. The following results are social media has a significant relationship with the online buying behavior of youth. Several factors play important role in this regard that are personal factors, cultural factors, and the attitude of a buyer. Income, age, and gender are significant in individuals’ online buying behavior as well asthe income and social class of a person matter a lot. Conclusively, a significant association between social media and online buying behavior has found as well as attitude of the students has positive moderating effect on the relationship between Buying behavior among social media platform by using statistical analysis is done by using SPSS.Item Water scarcity(UMT, Lahore, 2022) Naila AslamItem Impact of tiktok on student sustainable engagement(UMT, Lahore, 2022) Syed Muhammad Adil