School of Social Sciences and Humanities (SSS&H)

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SSH offers a wide range of innovative programs in Education, English Literature, Linguistics, Applied Linguistics, Media and Communication, Elementary Education, Secondary Education, Social Sciences, Educational Leadership and Management, English Language Teaching, English Language and Literature and Montessori education.

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Adolescent girls are hurt more by the body mass than thin-ideal media images of females
(Journal of Behavioural Sciences, 2014) Marium Javaid; Iftikhar Ahmad
This study aimed to identify factors that affect body self-image satisfaction and negative mood among adolescent girls. Positive and Negative Affect Schedule, Self Esteem Scale, Body Image Satisfaction Scale and Figure Rating Scale was administered to 97 female undergraduate students to have a base-line data for the study. Overall, self esteem and body mass predicted body satisfaction significantly. Of these 47 participants volunteered to appear in the second phase of the study as well, after a week, and were shown thin-ideal images of women on power point as an intervention and were asked to complete Positive and Negative Affect Schedule and Body Image States Scale for the second time in view of their recent and fresh feelings and views. It was found that the participants of different body weight showed no change in their body image satisfaction than before except in the case of overweight participants. They were significantly affected on negative mood after viewing the thin ideal images. Comparing three groups with different body mass index, one-way ANOVA revealed significant difference on negative mood as well as body image satisfaction. This revealed body mass (index) is a potent and table factor that could strongly affect body satisfaction. Overall, participants’ actual body mass was a negative predictor of body image satisfaction and self esteem appeared as a moderator of mood affectivity. These results were corroborated with another finding of this study: Participants whose perception of their body shape and that of their ideally desired body shape was markedly discrepant had gone to significantly low level of body image satisfaction as well as self esteem than those with low discrepancy. The thin-ideal images seemed to affect influence body satisfaction and mood of the oversized women more than the average ones.
AKP and the idea of the Turkish Model (2002-14): A longitudinal analysis.
(IPRI Journal, 2016) Sajjad, Fatima
This article examines the evolution of the idea of the Turkish model as constructed by academics from the West, the Muslim world and Turkey during the three consecutive terms of the Justice and Development Party (AKP) rule in Turkey. It focuses on the changing political landscape of Turkey, the Middle East and the world at large during post 9/11 years and the emerging issues and debates around the idea of this model. Based on a careful selection and examination of 145 academic articles on the model published during the extended rule of AKP in Turkey (2002-14), the study illustrates that the term „Turkish model‟ has held disparate meanings and generated diverse debates overtime. The growing political unrest, suppression and violence in and around Turkey during the third phase of AKP rule (2012-14) has significantly undermined the idea which lately held great appeal in the West as well as the Muslim world.
Analyzing the Advertising Discourse-A Journey from Sight to Mind
(International Journal of Applied Linguistics & English Literature, 2013) Mahrukh Baig
This research paper sets out to project an in-depth study of the advertising discourse by applying methodological approaches of Discourse Analysis and Critical Discourse Analysis to the chosen “advertisements”. It aims at examining the ‘power relations and struggles’ among product-producers and product-consumers, to gauge the level of psychological dominance exercised through the advertising discourse. The study, fundamentally, presents a counteranalysis of ‘advertising strategies’, as to how far they influence the consumers’ attitudes and to what extent the consumers direct their ‘discourse’. In other words, this research attempts to answer the question: ‘who turns out to be more powerful by controlling the other’s mind, in advertiser-consumer relationship?’, whether it is the consumer who shapes the discourse of advertisements through their demands, or the advertiser who affects the consumers’ beliefs through their ‘discourse’! Thus, the current paper presents a comprehensive review of the relevant literature leading towards a theoretical framework of preferred DA and CDA approaches to be further applied on the discourse of advertisements. And towards the end, it states the final remarks concluding the entire discussion and reflecting upon the effectiveness of Critical Discourse Analysis in its application on the advertising phenomena.
Anger Management group with aggressive Children
(LAP LAMBERT Academic Publishing, 2012) Rabia Iftikhar
Not Available
Attitude towards outgroup, Religious Intolerance and Psychological Adjustment among Majority (Muslims) and Minority (Christians) groups in Pakistan
(University of Management and Technolog, 2017) Butt, Ayesha
The present study aimed to investigate the Attitude towards outgroup, Religious Intolerance and psychological adjustment in majority (Muslims) and minority (Christians) groups. It was hypothesized that attitude towards out-group andreligious intolerancewould significantly predict psychological adjustment among majority and minority after controlling for demographics variables (gender and age). Moreover,negative attitude towards out-group and religious intolerance would positively associate with, but negatively correlate with psychological adjustment.Cross sectional research design was used as well as convenient and purposive sampling techniques was applied. The sample was comprised of 167 Muslims and 148 Christians (Men & Women) (N=315) adolescents with age range of 19-25 years. Religious Intolerance scale (RIS) (Mehdi, Shujja& Butt, 2016) and Personality Assessment Scale (PAQ) (Rohner, 2005) were used to assess religious intolerance and psychological adjustment among Muslims and Christians. Results revealed that demographical variable age was a strong predictor of psychological adjustment. It indicates as the person grows older then the psychological adjustment increases and religious intolerance tends to decrease. Moreover, religious intolerance was a strong predictor of psychological adjustment. The findings of current study added knowledge in the field of social psychology. The results of study can help in promoting awareness about the limits of outgroup attitude among majority and minority. On the basis of this research persuasive program can be developed to train people about understanding the interplay of religious intolerance and psychological adjustment of individual.
Authentic leadership for democracy in schools
(Academic Leadership, 2010) Uzma Quraishi; Farah Rahman; Abiodullah, Muhammad
The main underlying value of authentic leadership is self awareness along with honesty, truthfulness, loyalty, transparency and integrity. These values define the main characteristics of authentic leadership, which this paper argues are the important values of democratic education also. Leadership is an art of inspiring or influencing followers in order to achieve organization’s goals. In any organization, there is always a need for strong leadership (Daft, 1999). It is well established in literature that the success of an educational institution depends on the effectiveness of leadership (Huber, 2004). In the late 20th century, various researches have appeared regarding leadership styles like transactional and transformational, charismatic, visionary and inspirational
The big five personality inventory: performance of students and community in pakistan
(University of the Punjuab, 2010) Iftikhar Ahmad
NEO-FFI as translated in Urdu in the National Institute of Psychology was used on 452 undergraduate students in Pakistan. Item-analysis revealed that the respoase pattern of the students was differentiated across the five response choices for 44 of the 60 items. The mean scores of the respondents were close to a theoretical average of 35 for each scale. Girls scored significantly higher than boys on Neuroticism and Conscientiousness scales. The alpha index for the Neuroticism and Conscientiousness scales was in the .70s for Extraversion scale in the .50s and for Openness and Agreeableness scales in the 40s. The scales evidenced validity across multiple criterions. The translation of the 16 items that yielded undifferentiated responses were revisited by a committee of three faculty members in psychology. The inventory was thereafter administered to a community sample of 320 (male 139, female, 181) who gained 2-3 points in mean scores over the student sample on Neuroticism and Conscientiousness scales. The normative data of the community sample are recommended to be used for every day applications of the inventory in Pakistan.
A Case Study of Language Development in 0.1-0.9 Year Old Child
(University of Management and Technology Lahore, 2015) Naila, Shahadat
The purpose of this study was to observe language development in a child from the birth up to the age of 9 months. The present research focused on the acquisition of human speech sounds by a child, in comparison with non-human sounds. Other than that, the study also tried to explore the effects of audio-visual elements on language development. A newbornbaby boywasthe subject of the current study. The total observation period of 9 monthswas broken down into three stages. Each stagecomprised ofthree months of child’s age. The data was collectedin the form of audio and video recordings, documents and interviews with family members of the subject. After observing the subject for 9 months, conclusions were drawn and compared with past studies in the same area. A child goes through many human and non-human sounds during his language acquisition period but as devised by Chomsky (2004) that language is innate (Chomsky, 2004), child accepts only human speech signals to acquire language. The research concluded that both sound and image help a child to acquire a language. Individually, they cannot be beneficial in developing language in a child. Language development is a systematic process, whichis achieved by a child in the early period of his or her life, no matter child comes across how many human and non-human sounds. It becomes easier for a child when he or shefinds pictorial representation of what he or she listen.
A Case Study of the Department of Technology Education to Promote Entrepreneurial Pedagogical Skills of the Educators of Technical and Vocational Education (TVE)
(Journal of Poverty, Investment and Development, 2015) Muhammad Zaheer Asghar; Muhammad Zafar Iqbal
The research aims to study the entrepreneurial pedagogical skills of the pre-service educators of Technical and Vocational Education and Training (TVET). It also aims to examine the curriculum of pre service TVET educator training programs in Pakistan. It’s a mixed type of research. KAP survey has been coduted from the students of the department of Technology Education, University of the Punjab to study their knowledge, attitude and teaching practices towards entrepreneurhsip education in TVET. A comparison has also been made between Technology education students and Business Education students to study the attitude towards entrepreneurship. Curriculum analysis of the department of technology education was also analysed. National Education Policy (NEP) was analysed to study the current efforts at the national level to promote entrepreneurship education in TVET programs. SPSS was used to analyse quantitative data. T- test was applied for statistical analysis. The practical implecations of this study are for the policy makers, curriculum developers and TVET institutes. This research will provide a basis for future research on effective pedagogical skill to enhance entreprenruial mind set of the TVET students.
China Asean Economic Relations and USA Factor.
(International Journal of Scientific Research in Science and Technology., 2015-11-05) Rahman, Hadia
The implementation of CAFTA (China ASEAN Free Trade Agreement) in January 2010 marked an important milestone in relations of China and ASEAN member states. This specific agreement built on and extended the growing economic relationships between the two sides. However it also caused concern for United States influence in the region. The economic relations of both sides have been talked about from various angles at many occasions and conferences worldwide but how China and ASEAN economic terms are influencing United States influence in the region in the present times have rarely been discussed. This research focuses on the growing China- ASEAN economic relationship over the past decade and a half, especially under CAFTA umbrella, observes some of the major areas of this relationship, and considers the implications for U.S. interests in the region. The vastly growing economic relations of China ASEAN did create concerns for United States initially. The observant war on terror has got United States more involved with neighbouring regions of ASEAN and China i-e Afghanistan and Iraq. But since United States is refocusing on this region with its new strategies and engagement, it is proved that it has not lost its influence in the region which it was losing especially right after the 9/11 incident. At the same time, it is proved as well that China is constantly gaining importance in the region especially after the implementation of CAFTA.
The civilizational rift and the idea of the turkish model: a case study (2002-2014).
(Journal of Political Studies, 2016) Fatima Sajjad
The idea of the Turkish model and the idea of clash of civilizations appeared in the International Relations academic discourse around the same time. Initially during the post- cold war days and later during the post 9/11 years the two ideas prevailed side by side. At a time when the global war on terror was seen as an evidence of an inevitable clash between Islam and the West, the idea of the Turkish model showed the possibility of reconciliation between the two. The current study examines the case of the idea of the Turkish model through the theoretical lens provided by the clash of civilizations narrative. It undertakes a cross sectional, comparative discourse analysis of the idea of the Turkish model as constructed by academics from the West, the Muslim world and Turkey. The analysis finds that contrary to the clash of civilizations narrative, the academic discourse from the West, the Muslim world and Turkey tends to present similar ideas on and around the Turkish model through various phases of the extended AKP rule in Turkey. It is compatibility rather than a clash of ideas which emerges as a dominant trend in the academic discourse across civilizations.
Cohesion coherence interdependence: Analysing cohesive devices to study coherence in the text
(2012-10) Mahrukh Baig
This paper places its focus on an in-depth analysis of text-forming (cohesive) devices in a literature-based discourse. The purpose behind the research is to highlight a significant role of cohesion in generating coherence of a text. Moreover, a detailed study of the language use in a post-war literary piece aims to facilitate the comprehension of linguistic varieties in the chaotic periods of turmoil.
Common Entrepreneurial Purposes among the Students, Studying In the Universities of Lahore
(University of Management & Technology, 2018) Muhammad Asad-Ur-Rehman
This study explores the social entrepreneurial intentions of higher education students in Punjab.Poor economy, the rise in urbanization, rapid population growth, and absence of long-term sustainable policy has made Pakistan a challenging country in term of its long-term economic growth and competition with other developing countries. In the recent trends in economic development social entrepreneurship is the key to any country achieving her promise as a well-developed economy and as a country as well. Unleashed after decades of slow growth and government control, Pakistan’s entrepreneurs have begun to take advantage of many of the opportunities presented by the post liberalization business environment Social entrepreneurship is an economic environment that is being practiced around the globe. The concept of Social entrepreneurship in Pakistan seems very common now days. The waves of Social entrepreneurship in higher education found very strong. Therefore, this research thesis aims to look at the factors effecting social entrepreneurialintentions of the students in private sector universities of Pakistan. The core theme of this study is to cover up a gap of research related to social entrepreneurial intentions that exists in Punjab by identifying the dominating factors those play a key role in contributing success of social entrepreneurial activities by higher education students in Punjab. More, importantly this thesis has elaborated the intentions as well as attitudes of the students to become social entrepreneur. In order to systematically come up with meaningful result the researcher used quantitative research design to gather data from the respondent for the purpose to develop new ideas and test existing hypothesis. Furthermore, this study also looks at the association between empirical observation and measurement of quantitative relationships. In order to acknowledge the research question further, the participants were selected from the different department of private sectors universities. More importantly, the business department where more participants were focused as the research questions suggested requirements of the quantitative research; the researcher on the ongoing research has used the questionnaire as a tool for data collection and SPSS for data analysis so as to bring structured data in a meaningful way. Results have shown significant difference between male and females intentions towards social entrepreneurship. Social entrepreneurship courses participants have shown more intentions towards social entrepreneurship than non participants. Future study can be conducted to study the pedagogical skills and development of courses to enhance social entrepreneurial skills of the higher education students.
Communicative language teaching: a modified version
(Language in India, 2011-04-04) Furrakh Abbas; Sahar Aslam; Rabia Yasmeen
The study aims at providing solutions for implementing Communicative Language Teaching (CLT) in accordance with local culture. CLT is the first comprehensive method of language learning and it has achieved enormous importance as it addresses all important issues regarding language learning. It has also been criticized by many researchers for paying insufficient attention to the context in which teaching and learning take place. It is considered unsuccessful in a sense that it conflicts with social, cultural and physical conditions of the recipient countries. Despite all the drawbacks in CLT, its importance can not be denied. With expansion of globalization and increased demand of English, adopting communicative language teaching is inevitable. Its prominence is well observed not only in East Asia but also in South Asia. The need of the hour is to particularize its theoretical notions and the most important aspect of teaching is peculiarity. This peculiarity can be achieved by introducing local culture in the framework of CLT. As it is the product of sociolinguists who believe in the relation of language with culture and society, so importance of culture cannot be left out of language teaching.
Comorbidity of Anxiety Disorder and Major Depression among Girls with Learning Disabilities
(Pakistan Journal of Medical Research., 2015-12-23) Ashraf, Farzana
Adolescence is a stressful period of transition where new behaviors and habits have to be adapted. This transition results in mental health problems of adolescents and hinders in their dealing with new challenges and opportunities. This issue is worsened when adolescents also have learning disabilities. Study design, settings and duration: Systematic random sampling technique was used and students from two government girls’ schools were selected from December 2012 to December 2013. Subjects and Methods: .Two government schools i.e. Government Girls Pilot Secondary High School, and Government Comprehensive Girls High School, Lahore were selected for the study. Every 4th adolescent girl from each class was selected from these schools and each girl was administered Learning Disabilities Checklist questionnaire to screen those having learning disabilities and those without learning disabilities. Anxiety and depression was evaluated using Spence Children Anxiety Scale and Children Depression Inventory respectively. Co-occurrence of anxiety and depression among both groups was calculated using frequencies, percentages and Pearson Product Moment Correlation analysis. Results: Out of 111 girls, 47 were labeled as non-learn disabled and 64 as learn disabled. Coexistence of depression and anxiety symptoms ranged from 21-40%. There was significantly strong relationship between anxiety and depression between both groups, which was more significant among girls having learning disabilities. Mean symptoms of depression were higher in the learning disabled group. Conclusion: Many girls studying in schools have learning disabilities with significant numbers having depression and anxiety too. Policy message: Mental health evaluation of children in schools should be regularly carried out to screen and assist those who have mental issues.
A comparative analysis of Ezra Pound’s "In a Station of the Metro" and T. S. Eliot’s "The Love Song of J. Alfred Prufrock"
(Maryland Institute of Research, 2012-10) Mahrukh Baig
Pound and Eliot’s satiric criticism on the new morality of the modern world is skillfully achieved in their famous poems, “In a Station of the Metro” and “The Love Song of J. Alfred Prufrock”. This research paper is aimed at a comparative analysis of these poems, with particular regards to their thematic concerns and stylistic features.
Complex Regional Dynamics: Pakistan need for Political Paradigm shift
(Journal of Political Studies, 2015) Umbreen Javaid; Mariam Shaukat Khan
Since the beginning of war on terror world has realized not only the geostrategic importance of Pakistan but also the fact that it can play a decisive role in bringing end to this war for good. Mean while with every passing day regional dynamics are becoming more intricate and complex, therefore new challenges have emerged. Hence in order to deal with them Pakistan requires extensive preemptive pragmatic approach. In war on terrorism Pakistan became an important US ally and got this natural edge over India by being the neighbor of Afghanistan. With the imminent US exit from Afghanistan and emerging India-Afghanistan nexus, Pakistan is pondering over to make much needed political paradigm shift which would bring long term internal stability and would lessen the involvement of non-state actors in damaging the internal and external security configurations of Pakistan.
Correlation of Academic Performance with Extrinsic and Intrinsic Motivation
(2017-04-05) Zoubia, Ashraf
The present study explores whether the intrinsic and extrinsic motivational constructs are two independent orientations of motivation or, alternatively, two opposite poles of a continuum. Following a quantitative research approach, data were collected from a random sample of 279 college students, using Gardener’s Attitude/Motivation Test Battery (AMTB). The data were statistically analyzed using Pearson’s correlation in SPSS. The results of the study suggest that different orientations of motivation, i.e. Intrinsic and Extrinsic or instrumental and integrative, are not conflicting, and they can co-exist. Additionally, the study endorses that there are no marked differences in the English language achievement of the intrinsically and the extrinsically motivated students, both male and female. Both sets of students show mixed results in terms of their marks obtained; whereas, any single orientation of motivation could not be clearly linked to any particular achievement level. Keywords: Intrinsic Motivation, Extrinsic Motivation, Academic Achievement, Gender Differences, Public/ Private Sector
Developing a human resource-best practices scale for Pakistani general public sector universities
(University of Management and Technology, 2012) Furrakh Abbas; Shehzad Ahmed
The purpose of the study was to develop a scale for identifying the effectiveness of Human Resource Practices (HRPs) in general public sector universities in Pakistan. The development of the research instrument was done very carefully, keeping in view all the intricacies and specifications taken from literature review. The prevailing scenario of the higher educational institutes of Pakistan was always kept in mind during the research scale development process. The research scale encompassed the six categories of HRMPs namely recruitment and selection, orientation, training and development, performance appraisal, compensation and benefits, and working environment. The research instrument was validated through peer review and with the help of experts‟ opinions in the field. Finally, a poll of 34 statements was developed. Two hundred and fifty (250) faculty members from different faculties, gender, designation, qualification, teaching experience and age, filled the questionnaire. The overall Cronbach Alpha was found 0.937, whereas for each factor, alpha ranged from 0.598 to 0.927. The positive, strong and significant correlation was found among the six components of the HRBP‟s indicating the uni-dimensionality of the scale.
Developing Reading Skills Of Students With Hearing Impairment By Using Sign Language Stories
(University of Management & Technology, 2017) Afzaal, Hafiz Muhammad
Reading development is the basic component of getting education. Where students with hearing impairment are troubled about their education, there they have a great problem about their reading. Reading development is the basic need for the all students especially students with hearing impairment who lack in reading development. Researcher used true experimental research design to conduct study. The population of the study were students with hearing impairment. The sample was selected randomly for this research and district Lahore was selected for this purpose. A sample of the study was consist of 20 students with hearing impairment of class 7th having sever to profound degree of hearing loss who were selected randomly. Ten students were selected for the control group and ten students were selected for the experimental group. These two groups were homogeneous in nature so, the results of both groups can be easily compared. Experimental group was taught by the strategy of sign language stories as well as control group was taught by traditional method. Two instruments were used to see the reading development of the students with hearing impairment before and after the treatment. Data was analyzed and independent sample t-test & paired sample t-test were used to compare the results of both groups. There was a statistical significant difference in the pre-test and post-test of experimental group whereas there was no statistical significant difference in the results of control group. Researcher founded that teaching through sign language stories has a great effect on the reading development of the students with hearing impairment. Researcher recommended that the reading skills of the students with hearing impairment can be increased through the use of sign language stories.

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