MPS

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    Antecedents of employee’s affective Commitment at habib bank limited Rahim yar khan under the context of Public-private partnerships (ppps)
    (UMT.Lahore, 2019) M Rizwan Ali Mazari
    The present study endeavors to investigate the impact of Job Insecurity, Pay Satisfaction and Participation in Decision Making on affective commitment of Habib Bank Limited employees in District Rahim Yar Khan under the context of Public-Private Partnership (PPPs). The sampling population is managerial employees of HBL. The study utilized quantitative technique and structured survey questionnaires are used for data gathering. Total 146 five point Likert scale questionnaires were distributed among HBL employees working in 22 branches across district. Simple random sampling technique is employed in this study. The research design is explanatory, cross sectional, nonexperimental & predictive. Smart PLS 3 has been used for data analysis after doing all preliminary work on SPSS 21. Keywords: Affective Commitment, Pay Satisfaction, Participative Decision Making and Job Insecurity, Public-Private Partnership (PPP).
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    Assessing the scientific validity of job mapping process used as a harmonizing tool for job profiling, grading and competency technique
    (UMT.Lahore, 2017) Zahra Iqbal
    The purpose of the study is to assess the validity of the job mapping activity that was done in the integration phase, after the acquisition of SNL by S&P Global. Qualitative research is conducted by using sample of three respondents by having semi-structured interviews. Qualitative software NVIVO 9 is used for data analysis, by analyzing the models and reports understanding of the job mapping process is made clearer. The discussion shows the qualitative and quantitative aspects of the project, where there is more influence of qualitative research. Case study approach is used to investigate the phenomena of job mapping activity (Yin). Propositions and limitations of the project are also discussed.
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    Branding in digital (dis) intermediation era
    (UMT.Lahore, 2021) Ms. Sana Mohsin; Ms. Rafia Munir; Ms. Hajra Ashraf
    Digital Era has changed the marketing dynamics. More and more companies are not only realizing the importance of this technological shift but many are shifting themselves to get the maximum benefit out of this change. Digital Era is shifting the marketing paradigm towards the new ways of connecting and knowing the target customers. The importance of intermediaries is the key in promoting many businesses. In this thesis we will discuss the four types of digital intermediations and how they effect on branding activity of the new firms in Pakistan. First is digital transaction intermediation which closely indicates the rise of e-commerce retailers in Pakistan, second is digital transaction disintermediation which sheds the light if uprising D2C models. These two types come under the category of top down processes where new methods are developed by firms to sell their products. Third form is digital marketing intermediation which is related to the up rise of D2C brand building model and the fourth form is digital marketing disintermediation which indicates the rise of C2C matching models in Pakistan. However these two forms are categorized as bottom up processes where consumer is on driver seat. We conclude with an intrigue that marketing takes to lead the pack in creating indigenous theories of digital intermediation or disintermediation to comprehend the rapid change in marketplace. The digital services offered by the firms also allow them to establish non transaction services for their potential costumer in unique and innovative ways.
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    Final thesis project on mayfair biscuits
    (UMT.Lahore, 2018) ZAEEMA LATIF; ERTIQA SAEED; HEERA HANIF; HAMMAD AHMED
    The project is about Mayfair‟s complete marketing analysis and alignment. The purpose of this project is to find the reason behind the decline in the market share of Mayfair in last five years. In this project we will make comprehensive analysis for Mayfair. In last five years there was a continuous decline in market share of Mayfair Biscuits and no prominent increase in sales, due to low performance of company and lack of attention on competitive product and advertisement. So, our problem statement is inscribed as: “Exploring the factors of decreasing market share of Mayfair Biscuits.” On basis of secondary and primary data collection and industrial analysis it was found that the biscuits industry is focusing on three critical success factors which are availability, advertisement and product range. All industry leaders are following these factors to gain more market share. A brief analysis was done on Mayfair company profile, company‟s trends and consumers behavior towards their product by using both qualitative and quantitative research methods. Which showed that in comparison to industry practices, Mayfair‟s practices are not aligned with industry which is the main reason for the decline in their market share. Mayfair biscuit‟s product line lack way behind in variety of flavors than competitors. Less flavors means less coverage to different market segments. Limited appeal is generating towards consumers. In our research Consumers responded that they are mostly unaware of Mayfair‟s Products. The products are not advertised properly through electronic media. Its biscuits products are only available in bigger stores. Consumers from overall city mentioned that it is not available in small stores and is one of the reasons for lapsing. Even the bigger stores don‟t have it in prominent shelves. Recommendations were given on the basis of main factors that were sorted in whole research process.
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    Pakistan oil & gas industry Developing marketing plan of lpg and product awareness of ppgl in rural areas
    (UMT.Lahore, 2018) Paras Maria Minhaas; Nadia Khan; Muhammad Ali
    Since the shortage of natural gas, the growth of unconventional sources of natural gas has been increasing in Pakistan, especially in rural areas. Hasty usage of Unconventional sources like, wood, cow dung & plastic has caused individuals health and environment in recent years. Pakistan Bureau of Statistics 2018 census declares 67% of Pakistan’s population living in rural areas, 20% of Pakistan’s urban population has access over natural gas, while 2% of rural areas have access over natural gas based on OGRA and newspaper articles statistics 2017. LPG is acknowledged as safe to use environment friendly best substitute of natural gas by WHO (world health Organization), PPGL (PARCO PEARL GAS) based on OGRA (O&G regulatory author) statistics and newspaper articles stood to be the market leader of LPG. PPGL has a potential to capture rural domestic segment bases on its own source production and equipped human & financial resources. This pilot study uses NVIVO software to create a cloud image to show what consumer preferences are to willingly buy LPG. This pilot study conducted in Lahore NURPOR village reveal three different factors of consumer preferences actively involved in locally buying cooking fuel substitutes, labeled (1) Price, (2) Quality, (3) Availability of LPG. Based on our questionnaire and pilot study data we created a marketing awareness campaign for LPG by PPGL to increase its market share in rural domestic segment and to provide people a good conventional alternative of natural gas. Keywords: Pakistan, Oil & Gas industry. PPGL, LPG, Awareness, Rural, Marketing.
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    Pakistan tourism Industry
    (UMT.Lahore, 2018) Muhammad Taufeeq; Khawaja Hussain Mahmood
    Tourism is a crucial part in the economy of a country. The countries with less to showcase to the outside world lag behind others. Pakistan, fortunately, comes in the list of those countries that have been bestowed with enriched natural beauty along with rich cultural & historical places. However, the state of tourism affairs is dismal in Pakistan, despite its promising potential. The study tries to examine the issues and challenges that face Pakistan’s tourism industry. The study further discusses the challenges, diagnoses the causes of the slow growth of Pakistan’s tourism, and suggests possible solutions to develop the industry by utilizing the resources at hand. The study used a qualitative approach, interviews and discussions, to come up with promising conclusion and recommendations. Keywords: Pakistan, tourism, challenges, issues, ideas, hotels, technology, policy, marketing