Pakistan oil & gas industry Developing marketing plan of lpg and product awareness of ppgl in rural areas
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
UMT.Lahore
Abstract
Since the shortage of natural gas, the growth of unconventional sources of natural gas has been increasing in Pakistan, especially in rural areas. Hasty usage of Unconventional sources like, wood, cow dung & plastic has caused individuals health and environment in recent years. Pakistan Bureau of Statistics 2018 census declares 67% of Pakistan’s population living in rural areas, 20% of Pakistan’s urban population has access over natural gas, while 2% of rural areas have access over natural gas based on OGRA and newspaper articles statistics 2017. LPG is acknowledged as safe to use environment friendly best substitute of natural gas by WHO (world health Organization), PPGL (PARCO PEARL GAS) based on OGRA (O&G regulatory author) statistics and newspaper articles stood to be the market leader of LPG. PPGL has a potential to capture rural domestic segment bases on its own source production and equipped human & financial resources. This pilot study uses NVIVO software to create a cloud image to show what consumer preferences are to willingly buy LPG. This pilot study conducted in Lahore NURPOR village reveal three different factors of consumer preferences actively involved in locally buying cooking fuel substitutes, labeled (1) Price, (2) Quality, (3) Availability of LPG. Based on our questionnaire and pilot study data we created a marketing awareness campaign for LPG by PPGL to increase its market share in rural domestic segment and to provide people a good conventional alternative of natural gas.
Keywords: Pakistan, Oil & Gas industry. PPGL, LPG, Awareness, Rural, Marketing.