MSC Marketing

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Market analysis of berger paints ltd
(UMT.Lahore, 2017) Hafiz Faiq Ul Hassan; M. Salman Nazir; Farhan ButtBasit Zafar; Rana Ahmad Bilal
In the industry of Pakistan, there is organized sector & unorganized sector. There is approximately 450 paint producing companies which are unorganized & 27 organized. Industry in Pakistan is on the maturity stage where all the major competitors have dominated the industry. Most of the competitors are using Red Ocean strategy which is ICI, Brighto & Berger and only one competitor is using Blue Ocean strategy which is Master paints. There are six critical success factors in the paint industry of Pakistan which are Paint Quality, Paint Price, Paint Availability, Promotional Coupons, Branding and Paint Coverage. Among all the competitors, ICI is dominating the whole industry because he is covering all the 6 CSFs of the industry. Brighto was far behind every company but since 2006, he has made its mark in the industry. Berger is one of the multinationals in the organized sector & also one of the largest paint manufacturers in the world but from the several years, Berger has declined instead of boosting up on the top because he is not focusing on the CSF’s which are to be followed crucially. There are 2 major factors which are ignored by Berger, Branding & Paint Availability. The company is well aware of the fact that they are lagging behind in the 2 factors but still, they are ignoring the situation which is seriously damaging their repute in the market. They are not giving enough markup to its retailers as compare to the ICI & Brighto which is responsible for the drag. They should also become serious about the Availability issue because it cost the retailers repute. We have analyzed all aspects which are affecting the company with the help of many analytical tools i.e GE Matrix, SPACE Matrix, SWOT analysis etc.
How to satisfy captains and make careem services more efficient and secure in pakistan
(UMT.Lahore, 2018) Fatima Noor; Hajra Najeeb; Mehak Fayyaz; Aleena Tahir Amjad Shahid
NO ABSTRACT FOUND
Final project on stylo shoes
(UMT.Lahore, 2018) Muddasar Nazir Anjum; Hafiz Waqas Butt; Abdul Wahab; Muhammad Asif
An executive summary, or management summary, is a short document or section of adocument, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with alarge body of material without having to read it all. This action-based research study aims to explore the factors which are affecting the sales improvement of STYLO SHOES. The comprehensive analysis of the industry as well as of the company is performed during this project. We conducted this research to identify the actual problem PONS is facing so that a clear insight can be provided too precisely, and we will be able to deliverfeasible recommendations. A detailed audit is conducted by Macro environment and Microenvironment analysis with the help of various strategic marketing tools. Primary and secondary sources for data collection were usedin the research. All the stakeholders of the fashion footwear industry were involved in this project with the help of nterviews and questionnaire. This project will help Stylo to solve their current marketing challenge, awareness of customer preferences stylo shoes, improvement in their marketing campaigns, innovative and reative advertisement ideas and the gap identification. Hence, the industry can be stated as favourable and optimistic for existing players and new entrants. To grow and sustain in the industry we did in-depth research on the critical success factors of consumers and customers. Almost success factors were highlighted for the wholeindustry those were a brand name, sales team, packaging & competitive price. Moreover, the research also focused on identifying the consumer preferences and perceptions over a couple of benchmarking activities. We determined the direct and indirect competitors of Stylo Shoes and comparatively analyzed with direct competition companies which are developing or marketing similar type of products to themarket population. By examining the marketing strategies and core competencies of the competitors, we established a way forward and discovered the gap. We have examined all aspects which are affecting the company with the help of investigative tools, i.e.TOWS analysis. According to the study conducted Stylo lies on Limited expansion and harvest strategy position. Thus, Stylo has to protect or maintain their existing market position and have to invest wisely in those segments which are profitable for the company. By reviewing the strategic alignment of Stylo, our findings were that Stylo lacks in product quality and differentiation. So we have extensively defined what should the company do to overcome these lacking and how should they do it, when should the company execute.
Business plan T-lounge by dilmah
(UMT. Lahore, 2018) Hira Sakhawat; Haseeb Bukhari; Mazhar Ibrahim; Uzair Hassan Joiya; Waleed Zeb
Café s culture is booming Lahore day by day from brand outlets have given opportunity many international and national tea and coffee shops to jump into this market gap this tea coffee trend is promptly adopting by Pakistan Urban cites like Lahore which is now become a meet-up place and gathering hub. Being a tea product with a high brand value and image and packaging and pricing higher to many other tea brands within the category. Dilmah Tea which is the name of our Franchise basically a Sri Lankan tea brand. T lounge by Dilmah is targeted at the population living in Gulberg and M.M alam. The Dilmah focuses on segments that use the tea on a regular basis and who are quality conscious aware and informed medium to heavy users with medium to strong loyalty. Pakistan’s business environment can be stated Favorable and Positive for Tea Café industry of Pakistan. And also favorable for importing Tea from Sri Lanka by the in depth Macro Environment analysis of café industry in Pakistan. Coffee Tea & Company, English Tea house, Chaaye khana, Pak tea house are our major competitors in café industry. After interviewing the two major stake holders of the industry which are consumers and retailers of Cafés we come to know our critical success factors of the industry which are Taste, Brand Name, Ambiance, Behavior of staff, Convenient Location, Parking Space, Trained Staff. After the detailed survey which is conducted from our target audience we come to know that our product is acceptable and people will love to enjoy a cup of tea in our café. We are offering Different kinds of teas which are given below with names and pictures. We have a wide range of teas which we are offering t-Kitsch, Iced Tea, Sparkling Tea, Mock tails, t-Shakes, t-Smoothies, Bubble Tea. For business sustainability and continuous grip on industries market share management need to take various steps to retain their position into current scenario. Sales plan for t-Lounge by Dilmah will be very much customer based target oriented will be design our plan as per our customer and their behaviors, in t- Lounge by Dilmah we will adopt preferences first in our selling procedures, our prices will be as per standard market prices will fully value creation process. As per our business nature our sales will be seasonal according to the environment conditions in Pakistan our customer traffic will base on seasonality We are focusing on our café’s Visual Merchandising where every person feel ambience and environment according to his needs and expectations, for friends and social community gathering a point which chilling ambience is locate, for official and work meet ups separate point will be locate for every circle we will meet there requirement under one roof.
Marketing audit of nippon paint
(UMT. Lahore, 2018) Bilal ahmed subhani; Rana Faheem Akram; Muhammad Bilal
This study is conducted to analyze and understand the Nippon Paints Limited business and marketing practices. There are two identified stages in order to achieve this objective those are data collection stage and the data analysis stage. The first stage of data collection includes the data collected from various sources regarding the company and its growth The analysis of closest competitors in the paint industry like ICI and Berger Paints, , the data about their origin and growth. Then second stage of data analysis involve the analysis of company through Financial statements . A survey of customer and dealer in Lahore is conducted to understand their decision making process in the analysis stage it is important to make clear understanding of the relevance and implications of the collected data and conclusions are drawn about the company’s business and marketing decisions. In the industry of Pakistan, there is organized sector & unorganized sector. There is approximately 460 paint producing companies which are unorganized & 28 organized. Industry in Pakistan is on the maturity stage where all the major competitors have dominated the industry. Most of the competitors are using Red Ocean strategy, which is ICI, Brighto & Berger and only one competitor is using Blue Ocean strategy which is Master paints. There are six success factors in the paint industry of Pakistan which are Paint Quality, Paint Price, Paint Availability, Promotional Coupons, Branding and Paint Coverage. Among all the competitors, ICI is dominating the whole industry because he is covering all the 6 CSFs of the industry. Nippon was far behind every company but since 2006, he has made its mark in the industry. Nippon is one of the multinationals in the organized sector & also the largest manufacturers of paint in the world but from the several years, Nippon has declined instead of boosting up on the top because he is not focusing on the CSF’s which are to be followed crucially. There are 2 major factors which are ignored by Nippon, Branding & Paint Availability. The company is aware of the fact that they are lagging behind in the 2 factors but still, they are ignoring the situation which is seriously damaging their repute in the market. They are not giving enough markup to its retailers as compare to the ICI & Brighto which is responsible for the drag. They should also become serious about the Availability issue because it cost the retailers repute. We have analyzed all aspects which are affecting the company with the help of many analytical tools i.e GE Matrix, SPACE Matrix, SWOT analysis etc.
Final project on pons olive oil
(UMT. Lahore, 2018) Abdul Rehman; Mubashir Shafi Khan; Muhammad Umer Khan; Muhammad Umer Abbasi; Waqas Raza
This action-based research study aims to explore the factors for low return on investment of marketing efforts of PONS Olive oil. The comprehensive analysis of the industry as well as of the company is performed during this project. We conducted this research to identify the actual problem PONS is facing so that a clear insight can be provided too precisely, and we will be able to deliver feasible recommendations. A detailed audit is conducted by Macro environment and Micro environment analysis with the help of various strategic marketing tools. Primary and secondary sources for data collection were used in the research. All the stakeholders of the Olive oil industry were involved in this project with the help of interviews and questionnaire. This project will help PONS to solve their current marketing challenge, awareness of customer preferences Olive oil, improvement in their marketing campaigns, innovative and creative advertisement ideas and the gap identification. Olive oil Industry in Pakistan is somewhere between an introduction to growth stage where no one has dominated the industry expect a few competitors. Most of the competitors are pursuing red ocean strategy. Hence, the industry can be stated as favourable and optimistic for existing players and new entrants. To grow and sustain in the industry we did in-depth research on the critical success factors of consumers, retailers and distributors. Almost eight success factors were highlighted for the whole industry those were a brand name, taste, different sizes, profit margin, credit term, sales team, trade offers, packaging & competitive price. Moreover, the research also focused on identifying the consumer preferences and perceptions over a couple of benchmarking activities in which PONS average score was reasonably striking as compared with other players in the industry. We determined the direct and indirect competitors of PONS Olive oil and comparatively analyzed with direct competition companies which are developing or marketing similar type of products to the market population. By examining the marketing strategies and core competencies of the competitors, we established a way forward and discovered the gap. We have examined all aspects which are affecting the company with the help of many investigative tools, i.e. TOWS analysis, McKinsey model, strategic position and action evaluation matrix, etc. According to the study conducted PONS lies on HOLD/MAINTAIN strategy position. Thus, PONS has to protect or maintain their existing market position and have to invest wisely in those segments which are profitable for the company. The company is somewhere in between financial stability and industry strength. The company should pursue an antagonistic marketing strategy with market penetration and market development. By reviewing the strategic alignment of PONS, our findings were that PONS lacks in branding and product availability. So we have extensively defined what should the company do to overcome these lacking and how should they do it, when should the company execute, what will be the cost and the expected outcome.
Business plan (online grocery store)
(UMT. Lahore, 2018) Submitted By: Usman; Mubeen Ahmad Khan; Usman Khalid; Imran Yousaf; Furkan Hameed; Fareeha Arshad
Online shopping for grocery is considered as another technique for acquiring the perfect fundamental supply of things for family use. The possibility of online shopping for grocery has taken from the advancement age where everyone wants his needs at the door step. This research mull over relies upon the enhancement of field-tried procedure regarding opening an online staple business in Pakistan (Lahore). The name of fresh Business is given "Grocery Walay" which exhibits Group of Partners. This strategy discussed industry establishment of Online retailing and looking for sustenance in Pakistan (Lahore). The report moreover included business review by depicting factors that can be impact the new Business. Various components added to the accomplishment or dissatisfaction of online shopping, for instance, security, comfort and furthermore structure and features of website. The third segment delineated the examination plan. Studies were planned to examinations the client's sentiments of whether they lean toward online shopping for nourishment of retailing market. Different areas in Lahore who have knowledge about web services were taken into consideration. The data was collected by survey. It was analyze that a lot of people less attractive toward electronic shopping since it empowers them to mastermind things in mass. It was similarly conclude that business won't charge yearly enrollment cost it will charge movement charges, more customers will need to buy staple products on the web. The fifth segment addressed arrangement of activity where plan of activity canvas and its parts are portrayed. The 3-year system of Grocery Walay is highlighted to some degree six including business mission, vision, goals and promoting plan. The publicizing plan depicted the division, concentrating on and arranging, advancing system of Grocery Walay business. It is assumed that it will boost our company if that industry comes to Lahore and create online supply marketing. The 7th chapter includes the business overview and the background about retail industry in Pakistan especially Lahore. In Pakistan (Lahore) retail industry is growing day by day as per State Bank of Pakistan it has much potential for catching the high revenue. Regarding to grocery business Grocery Walay is pioneer in Lahore who identify the gap of grocery online services to covers the customers who want grocery at their door step. The 8th chapter includes the business plan and business executions. It has been thoroughly described about the business structure, plans, order flow process and marketing plans. Mission and vision is a necessary to the business to keep the business in a path. It has been described business strategic structure, ownership, promotional plans and profit and loss of the business. Website is developed according to customer needs and wants as friendly user so that customers easily find their products and staples. The payment system has been structure as COD so can customers couldn’t annoy when receiving their order at the time of delivery at their door step.
Advertising and e-marketing plan for
(UMT.Lahore, 2018) Syed Tanzeel-Ur-Rehman; Zaman Saif; Hanan Iqbal; Omer Aziz Khan
Pakistan’s textile industry is one of the largest industries in the country and contributes to approximately 8.5% in GDP. Such a glorifying contribution in the country enabled Pakistan to contribute to fulfill 9% of the needs of global textile industry. This achievement has a much positive impact on the global economic image of Pakistan. Our of 1,221 ginning units, 422 are spinning units, 124 large spinning units while 425 small unites produce textile. Pakistan’s prestigious textile industries including Khaadi and Nishat are globally known and recognized. In this project of ours, we seek to extract consumer’s perception, record the market’s response and devise an accordingly much accurate digital marketing solution and advertising campaign which in turn will help amplify the footfall, thus ultimately prompting a derivation of sales plan of Din Lifestyle (DLS). The project focuses on the research with on-ground surveys, consumer surveys, market surveys and interviews so as to record the demand of target audience. With the help of Digital Marketing Solutions and Advertising Campaign, the research will help increase the customer footfall and sales of Din Lifestyle (DLS), Wapda Town Branch, Lahore. Din Lifestyle (DLS) – A female clothing brand and a project of Din Group of Industries – offers unique but distinct styles, fashion designs and comfortable fabric that ensures the implementation of industry-standard printing and embroidery techniques. DLS strives to bring the lifestyle, which is per se to the fashion trends and is perfectly in relation with the fashion of today. The research team of the project compiled a series of questionnaire, which helped recognize the major problems that affected the footfall of customers. The research helped us recognize the problems and helped decide which digital platform works best for influencing the target audience. Upon collecting the analytical and demographic data, the information helped us to understand how the chosen platforms and marketing techniques could benefit the business and footfall of customers. The research will help DLS to invest not only on its usual advertisement needs but to update its methods and relations with the ever-changing trends, seasonal sales and promotions.
A study to investigate the RETAIL store performance
(UMT. Lahore, 2018) MAZHER ALI; ALI FARHAN; NAJAM GHOUS ALI SUMROO; JAFAR IQBAL
Sana Safinaz is an apparel retail brand in Pakistan fashion industry. Sana Safinaz started with the unstitched fabric but with the passage of time, it jumps into ready to wear clothes. Sana Safinaz started the jurney of their venture with only a single line but with the passage of time it’s converted in to complete brand with its retail channel. Sana Safinaz known for their bridal collection in the start but now the brand image covers overall. Sana Safinaz as a strong brand name targeting the niche and providing them the best class fabric in a form of stitch and unstitch. Above all Sana Safinaz has experienced management which keeps moving it to the road of success and if it so, then the staff can also put life into estebelling its reputation. Sana Safinaz did not throw their vision & mission yet but they are working ongoing basis on the upcoming trends and also focusing oncustomer demands. Moreover Sana Safinaz claims itself to be the market leader and yes it is true that it has an edge over its competitors in designs, innovation and stores layouts. With the coming years Sana Safinaz goes for international market as already there unstitched fabric is exported to all over the world, but they are going to build there on Stores and make their brand strong as well Internationally. In terms of services, Sana safinaz providing online web store for the ease of their customer. Above all the main business comprises of the retail stores that are very important in terms of generating the revenue. The retail stores are if generated profit and showing positive image then it must be important to moniter its performance in terms of its streghts and weakness, For that a retail audit to be conducted for the retail stores of Sana Safinaz, to maximize their efficiency and work in to more productive way by highlighted the areas that are uncovered. In this way the healthy practice of different stores should be benchmark and can flow the practice in other store to keep the operation of the stores run in a smooth way. So an audit would be designed for the retail stores to check its productivity. Moreover the retail store audit is to be designed to gain the loyalty in terms of customer satisfaction and also by improving the processes and customer support service. The retail audit can be done in way that every operation related to the store including, stock, staff, merchandise are to be measured that by gathering their results we can conclude the areas to be focused for performing the best practices.
Marketing tactical plan for fortress square mall
(UMT. Lahore, 2018) Muhammad Ali Butt; Husnain Javaid; Zubair Akram; Bilal Ahmed Abdullah
Retail business is growing day by day and it convert to big malls due to trends has been change since 2000. In 2014 First time in Lahore with more than 100 brands the biggest mall at the time starts working with the name Fortress Square mall. But now we seen many regional level mall in Lahore like Emporium Mall and packages Mall and after these mall starts operational the foot fall of Fortress Square mall has been Decrease 50%. However still Fortress Square mall is on 1st no in traditional level mall in Lahore. The objective of the study is to examine that after launching packages and emporium mall in Lahore how much impact on these shopping malls. This impact make many new challenges for other Malls and these challenges not only effects the mall sales and customer footfall but Malls image as well. Now every Retail shopping mall in the state of war to grebe the customers and build the image again. As we talk about Fortress Square mall already lost its 50% customer footfall and if they don’t work on this at this stage then in future might be they will no longer keep the existing customers as well. And this situation is not only facing by the Fortress Square mall but other local level mall as well Like Mall of Lahore, Amana Mall and Xinhua Mall ETC. These malls are local level mall and have not big infrastructures and that level of space and international brands but before these regional level they are doing well and after these mall these malls also lose their customers footfall 40% to 50%. Which might become the biggest problem even for their survival. Like during our studies we come to know that the Mall of Lahore starts Constructing More floors for offices and residents. A retail Mall now also jumped into Offices and residential building just because of customer footfall decrease. During the study we come to other different realities regarding customer behavior about tall building and wide building shopping malls and Retail business now merged with real estate and In Pakistan most of the shopping have maximum 4 floor shopping mall. Do malls have grocery stores or not? Did the Mall have specious parking place? If yes, then inside the mall or outside of the mall. Brands Switch from Mall. Fortress square mall is the first project who introduce largest atrium in shopping mall. Before operational packages mall 37% of the respondents of our sample size went to fortress square mall, right now who attracts towards packages mall we come to many reason why these customer moving towards other.to discover the whole issue and problem we did interviews from experts and conduct the surveys from experts of brands from 3 different malls. And sis survey from the competitor customer. Apply different marketing tool of the data collected as we use NVIVO, SPSS use different Matrix to get the reliable strategy like IFE, EFE and GE matrix. Do CSF analysis of the industry and use CPM tool to get the Facts and factors. With all these marketing practices we come to this point that Decrease in customer footfall No advertisement of mall, management have issue with tenants, Ground rented become high and high every day, No grocery store inside the mall, Less Promotional activities ETC. with respect to our survey and study we come to this point the main point which effect on the customer reception is entertainment and to increase the customer flow on any mall we need to increase the factor entertainment. And 2nd priority is shopping and brands so if any mall focus on these two points they can successfully successes in the retails business like shopping malls. So we give different suggestions and recommendation’s to resolve it on short term and long term as well. To improve the customers attractiveness to words Fortress Square mall they have to take some serious steps because like this situation they will not survive in the future.
New product launching
(UMT. Lahore, 2018) Muhammad Waqas; Huma Kareem; Muhammad Ayaz; Mian Taimoor Javed; Ehsan Ur Rahman
Juice is commonly consumed as a beverage or used as an ingredient or flavoring in foods or other beverages, as for smoothies. Juice emerged as a popular beverage choice after the development of pasteurization methods enabled its preservation without using fermentation. Fruit juice consumption on average increases with country income level. In Pakistan inflation rate is almost 22.3% so if there is a inflation then the prices of basil seeds will also increases. The government keeps a check on the food industry and beverage being in the food industry we need to keep these checks in mind and always have the best product to offer. The taxes impose is from government side and it varies from industry to industry. A number of buyers are high in this industry, and there are less no of companies in this industry so if the buyer is not satisfy with the company than he cannot switch the company in time that’s why the bargaining power of buyers is high in this industry. Industry analysis begins with assumptions that all industries create value. Customer Loyalty Product Uniqueness Differences This industry also has branding factor as all other industries. There are a few barriers to entering in the industry like you do need big capital to enter in beverage industry, no restrictions from the government As per our findings we can clearly see that people are looking at their health and quality, and are now looking at options such as fresh juices, basil seeds are one of the basic product of our drink and which makes it have a healthier drink. As from our findings we can clearly see that we have the first mover advantage, be the first company to introduce this product in the market, we can gain the maximum market share and can provide the customers with low price in order to develop the taste in their minds and then once the taste in being developed then we can, gain maximum profit by increase our price because by now our customers must have become loyal to us and will not switch to other products.
Knowledge sharing culture of software houses and software project complexity: the mediating role of social interaction
(UMT.Lahore, 2019) Muhammad Asad Azhar
In the modem IT world, more and more IT projects are done by global teams. The primary aim of these companies is reduced cost and reduced the risk and complexity factors. Outsource projects has many benefits e.g. reduced cost, talented resources, standardized processes etc but it also includes lots of challenges e.g. communication, coordination, trust, cultural and knowledge transfer issues. These challenges not only affect the development process but also affect the overall project execution and hence tliese issues are leading to project complexity. This paper investigates how Knowledge Sharing Culture of Software Houses and Software Project Complexity: The Mediating Role of Social Interaction. We analyze data from more than 25 software house and 265 IT professionals from 18 Pakistan IT firms through the lens of Knowledge sharing or creation theory, social interaction and project complexity theory. Our analysis suggests that literature or researchers mostly base on the teclinical parts or factors and social factors are unnoticed or hardly pointed to mitigate project failure and complexity So This study contributes to the research by providing an analysis of the elements of social interaction and how they contribute to better outcomes the project complexity in the software house with the help of social interaction with tlie presence of knowledge sharing culture software house. For practice, we offer an assessment instmment for improving social interaction in software development project
Brand awareness & customer preferences in furniture industry
(UMT.Lahore, 2019) Amir Khan; Aadil Habib; Abdur Rehman; Ahsan Anees Khan
NO ABSTRACT FOUND
4a plastic crushing & recycling pvt ltd business plan
(UMT.Lahore, 2020) Imran Berjees; Ali Amin; Muhammad Awais Azam Khan; Aizaz Parvez; Amir Sohail
Plastic Recycling is a method of collecting & processing waste plastic materials and convert that materials into new products. Although, from the conclusions that recycling can be a good business, it’s also has good effect on the environment. There are numerous different kinds of plastics are being used in Pakistan & across the world. Plastics is used in everyday items like pen, buckets, pods, cups water pipes etc. Each & every plastics are being developed for special use and purpose. The complete analysis of the industry and company is performed during this project. 4A Plastic crushing unit is to be established as plastic crushing unit in Lahore where 55% of plastic is being wasting. The project is supposed to crush used plastic bottles and then Company will create a PET cleaning and refining products. The Company will be vertically integrated, and will utilize almost all of its recycled product in its Packaging unit. About our country Pakistan’s viewpoint related to used plastic controlling ad managing, landfill is not a viable option because of a lesser amount of availability of land in inner-cities areas while moving it to surroundings of cities is cautiously impossible due to transportation cost. Henceforth, recycling, crushing & reusing of waste and used plastic materials are most reasonable and practical options as per the current condition of Pakistan. The most important considerations & equally factors for success of the project include the selection of a location & equipment because the more efficient plant direction and equipment means less input and high output. Likewise, concerned management experience is also important to run the business successfully. Marketing efficiency and business linkages are also important factors to run business successfully. Likewise, the research also focused on searching consumer preferences and marketing gap over a couple of activities in which average score of our Crushing unit is slightly higher as compared with other units in industry. We are optimistic, that direct and indirect competitors of 4A Plastic Crushing unit are comprehensively analyzed, which are producing and marketing same type of
Business development plan (doodhwala)
(UMT.Lahore, 2020) Salman Hameed; Hassan Junaid; Fahad Sajjad; Hafiz Sufyan Tahir
This report is all about the business report of Doodhwala. Strategies or plans developed in this report with the help of research about consumers or rivals. How the company effectively runs its business and what is the market conditions. From the start giving the brief history of Doodhwala business how it come to existence. The report keeps an eye on industry brief, industry analysis; briefly describe scope of the dairy industry in the local or international market. All of these internal and external forces also describe and how they affect the business directly or indirectly. Doodhwala business is reputed register milk distribute business that will run in and around Lahore. We have had a distribution center office that is sufficiently large to fit into the sort of business. The company delivers a broad category of milk and its related products at a reasonable price to their customers. We know that there are numerous general store/supermarket outlets all around Lahore that are added into the milk delivery business, which is the reason we invested energy and assets to lead our plausibility report and market overview to offer significant services more than our rivals will offer. We have online nearness and our outlet has different payment choices. People have major issue especially in cities to find pure or chemicals free milk. They have gawala milk option, but on the other side gawala milk is not satisfying their health requirements. Here is the place, where high gap or place of organic milk comes into existence. We will ensure that our client care will be best in the milk category business in the entire of Lahore as well as deliver customers order with the 100 percent possibilities that will be convenient and dependable. We realize that our clients are the biggest motivation behind why we are good to go which is the reason we will go the additional mile to get them fulfilled when they request milk from us. We guarantee we think about ourselves accountable to most excellent expectations by addressing customer's requirements completely as well as entirely. Pakistan lies among 4 biggest milk developing country, on planet. Approximately 33 percent of the overall milk supplied to urban consumers and manufacturing industries by country families. Pakistan dairy development company (PDDC) recognized amongst top-producing Milk country. Market in Pakistan is divided into three divisions that are rural, urban and one of them is process marketing chain. If talk about urban zones milk is available to basic purchasers in two different ways: Regular milk, Packed/Process milk In this report we have done porter analysis of business, according to that number of buyers are high in this industry, companies are less as compared to numbers of buyers. That is the plus point for business; because of it, buyers buying are less in this industry. If companies will not provide high quality products, customers would not buy their product because of threat of health problem. In recent years, there is an estimated high demand in the fresh milk industry. To seem this factor we consider this be chance to fill these requests as there is huge opportunity to get better place in market. The company faces a high level of positive or helpful response from its target market. In this report Swot analysis of Doodhwala has also done because company has need to analyses environment of market in which it is working so need to do competitive analysis. A quality, shortcoming, opportunity and danger investigation was directed. This was done to quantify our company strength and other factors in market level.
Jama honey
(UMT.Lahore, 2020) Rao Ali Ashir Bin Javeed; Arslan Yaqub Cheema; Uzair Naeem; Haider Aftab; Quratulain Rana
JAMA honey is a market and creation company, its object being PAKISTAN honeybee goods. We collect, manufacture, pack, sell and provide on domestic and international markets. Production and bottling processes are dole out in state-of-the-art facilities equipped by skilled personnel with the required machinery, in accordance avec all the mandatory health and sanitary rules. We guarantee our quality assurance process only by producing and distributing first class honey from our partners. Each style of sweetheart is carefully stored and marketed. The corporate was one in every of the corporate established within the PARC and therefore the Ministry of National Food Safety and Research in Pakistan. (MNFSR)/Pakistan. JAMA has become a privately owned enterprise. The company is certified from SECP, FBR, PRA, and LLC. JAMA honey was established in August 2021 with the objective of replace jam with Honey. JAMA introduce honey with 5 different flavor and improving quality of honey products and distributing purified honey. JAMA has become a privately owned enterprise Honey is a key nutritious food covering sugar, protein, free amino acid, natural resources, trace elements, enzymes and comparatively high caloric value vitamins of various kinds. Laevulose and dextrose, the main sugars, are straight captivated hooked on the blood and offer quick energy. In Pakistan, four to five species of honey bees are establish. 3 are indigenous and 1 in Pakistan is import and developed. Various ecological areas of the world, these organisms are present. Pakistan a honey exporter earning US$ 220 250 million per year but, according to the approximations of the Islamabad Honey Investigation Center, the yearly manufacture of farm honey is approximately 7,500 metric tons per year. Honey explosion process, packing and selling is noticeable a small gage business in Pakistan. The two type of honey in market. First one is wild honey for which the largest home is FATA. Changa Manga the other type is farm honey which is largely produce in Punjab and some area of N.W.F.P. These zones have been recognized where significant chances for honeybee farming. Natural honey is the bottom of honey bees, and is raised using organic methods. The demand for organic honey also contains honey products extracted from honey bees that are organic or natural food products. The objective of the organization was to use a survey aimed at different niche markets to gain insights into various honey bee products when manufactured on a small, local scale for retailers supporting such producers and satisfying such customer demand. Another objective was to evaluate packaging preferences as well as bee pollination services for honey and honey bee products. For part-time, small scale bee keeping activities, a marketing strategy can be built for distinct niche markets. Our focus on purity and Hygiene and replace jam to honey. The major uses of honey in its history as a medicine are in frying, baking, cakes, as a spread on toast, as an additive to different beverages such as tea, and as a sweetener in certain commercial drinks. Probably the oldest fermented drink in the world, dated from 9,000 years ago. The market presently is flooded with a huge variety of Honey, with respectively one bearing its representative flavor, taste and color. To be exact, around 300 kinds of honey that happen today and with each one self important of special set of health and nutritious benefits, Honey lovers are in for a sweet time. As well the medicinal issue, honey is used in food objects fluctuating from zesty to sweetened serving dishes in positions of taste and smoothness. There are so many honey products in the market now-a-days but due to the impure honey available in the market consumers started not to use honey in their daily life. Jama honey set a new trend use honey with replace jam because it’s healthier now going to fulfill this gap by giving 100% pure honey to their consumers so that they can take benefits from Jama’s pure honey. Every company has their own unique features so Jama honey is total focusing on their customers by giving them excellent customer service, after sale services with fast delivery of their product.
Impact of marketing strategies over organizational sales performance
(UMT.Lahore, 2020) Wajeeha Aslam; Iqra Batool; Shaban Akhtar
This document contains the research thesis that is entitled as; Impact of Marketing Strategies over the Organizational Sales Performance – A Comparison of Yearly Sales Performance of a Company. For our reseach we choose one of the top companies that is known as Naeem Trading Companies. It has established itself as the go to brand and is mostly dealing in the house infrastructure & construction products in Pakistan. There are three magnamous branches of Naeem Trading Company in Lahore, Islamabad, Faisalabad & Multan. They not only provide their due services locally but also internationally. There product partners are diversified and have strong market value & equity that includes; Sandor, Gemadoor, Franke, Duopont, Scavolini, Hi glod and formite, Teka & AGT. We analyze its finanical reports by comparing three years data and resolve the issues that result in the decline of organizations sales.
Exploring critical success factors and its impact on consumer buying behavior for 800cc car segment.
(UMT.Lahore, 2020) Furqan Tariq; Umair Arshad; Syed Arbab; Usman Amjad
NO ABSTRACT FOUND
Hyundai’s return in Pakistan
(UMT.Lahore, 2020) Adil Zafar; Hamza Raza; Abdul Moiz; Muhammad Haseeb; Abdul Rehman
The Nishat group has partnered with Hyundai Motor Company to introduce some of its product line in Pakistan. The company will be responsible for the manufacturing, sales, marketing, spare parts availability for the brand within the country. The report highlights and discusses the products being offered by Hyundai Nishat and their current pricing along with its current performance and market standing within the automotive industry of Pakistan. Hyundai being a new entrant within the automotive industry of Pakistan has to face severe competition from market dominant manufacturers like Honda, Toyota and Suzuki. Analyzing the different stakeholders of the Hyundai Nishat Motor project – PESTEL analysis has also been conducted to verify the feasibility of the initiated proposal. Porters five forces model analysis has been used to gauge the industry attractiveness of the Pakistan automobile market and how the internal stakeholders of Hyundai Nishat can possibly leverage it to their advantage with the application of strategic planning and crafted execution. Critical Success Factor analysis highlights the core areas that would be incremental in deciding the success of the Hyundai brand in Pakistan. The report highlights possible solutions and potential strategies that Hyundai Nishat can apply in order to increase its sales across the country and to increase its market share for a better future. Extensive product and pricing analysis has been conducted which delves into the product line of prominent automotive players such as Toyota, Honda, Suzuki and Hyundai. Multiple variants in different segments such as hatchback, sedans and SUV’s are being offered by these players. Detailed pricing strategies analysis looks into the pricing strategies being utilized by the automotive players such as competitive pricing and or price skimming. Promotion and placing strategies have also been identified and discussed. Through the use of the Boston Consulting Group (BCG) matrix and contemporary market trends the categorizing of Hyundai’s product portfolio has been done. Competitive Profile matrix has been used to gauge the competitive position of Hyundai amongst other prominent players. SWOT analysis was carried out to identify internal strengths and weaknesses and external opportunities and threats. Through the usage of several aforementioned marketing tools, market data and analysis – foreign markets as well – solutions have been proposed in overcoming obstacles that will arise in the field of Sales & Marketing, Dealer Development and After Sales.
Impact of special display merchandising a pre-post experiment on consumer buying behaviour
(UMT.Lahore, 2021) Ahsan Siddiqui; Neha Khalid
This study conducted to understand the effects of pre and post purchase behaviour of Consumers on the bases of Special Display. The purpose of special displays is to attract, engage and motivate the consumers towards making a purchase. Where it creates the impact on the buying behaviour of Consumers. To evaluate our study, we conducted An Experiment for Two days. Day 1 as Pre-Experiment and Day 2 as Post Experiment. The pre-Experiment was to evaluate our declaration and consequently investigate consumer passion and getting habits with no special display and colour theme of glasses whether it make any effect on consumer or not. The post Experiment was to evaluate the effect of unique display and aesthetic merchandising, for that reason, to check out exactly how substantially special display stimulate the customer acquiring behaviour by getting their aesthetic interests. The Background was the independent variable, and the product was the dependent variable. The Analysis was made through SPSS. As the Result special displays have more powerful influences on individuals who value aware as well as make them purchase much more, while having no results on simple display aware people. From this research it is clear that the plan of the special displays in an eye-catching manner launches new rate of interest concerning the products psychological of the consumer

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