MSC Marketing

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4a plastic crushing & recycling pvt ltd business plan
(UMT.Lahore, 2020) Imran Berjees; Ali Amin; Muhammad Awais Azam Khan; Aizaz Parvez; Amir Sohail
Plastic Recycling is a method of collecting & processing waste plastic materials and convert that materials into new products. Although, from the conclusions that recycling can be a good business, it’s also has good effect on the environment. There are numerous different kinds of plastics are being used in Pakistan & across the world. Plastics is used in everyday items like pen, buckets, pods, cups water pipes etc. Each & every plastics are being developed for special use and purpose. The complete analysis of the industry and company is performed during this project. 4A Plastic crushing unit is to be established as plastic crushing unit in Lahore where 55% of plastic is being wasting. The project is supposed to crush used plastic bottles and then Company will create a PET cleaning and refining products. The Company will be vertically integrated, and will utilize almost all of its recycled product in its Packaging unit. About our country Pakistan’s viewpoint related to used plastic controlling ad managing, landfill is not a viable option because of a lesser amount of availability of land in inner-cities areas while moving it to surroundings of cities is cautiously impossible due to transportation cost. Henceforth, recycling, crushing & reusing of waste and used plastic materials are most reasonable and practical options as per the current condition of Pakistan. The most important considerations & equally factors for success of the project include the selection of a location & equipment because the more efficient plant direction and equipment means less input and high output. Likewise, concerned management experience is also important to run the business successfully. Marketing efficiency and business linkages are also important factors to run business successfully. Likewise, the research also focused on searching consumer preferences and marketing gap over a couple of activities in which average score of our Crushing unit is slightly higher as compared with other units in industry. We are optimistic, that direct and indirect competitors of 4A Plastic Crushing unit are comprehensively analyzed, which are producing and marketing same type of
A study to investigate the RETAIL store performance
(UMT. Lahore, 2018) MAZHER ALI; ALI FARHAN; NAJAM GHOUS ALI SUMROO; JAFAR IQBAL
Sana Safinaz is an apparel retail brand in Pakistan fashion industry. Sana Safinaz started with the unstitched fabric but with the passage of time, it jumps into ready to wear clothes. Sana Safinaz started the jurney of their venture with only a single line but with the passage of time it’s converted in to complete brand with its retail channel. Sana Safinaz known for their bridal collection in the start but now the brand image covers overall. Sana Safinaz as a strong brand name targeting the niche and providing them the best class fabric in a form of stitch and unstitch. Above all Sana Safinaz has experienced management which keeps moving it to the road of success and if it so, then the staff can also put life into estebelling its reputation. Sana Safinaz did not throw their vision & mission yet but they are working ongoing basis on the upcoming trends and also focusing oncustomer demands. Moreover Sana Safinaz claims itself to be the market leader and yes it is true that it has an edge over its competitors in designs, innovation and stores layouts. With the coming years Sana Safinaz goes for international market as already there unstitched fabric is exported to all over the world, but they are going to build there on Stores and make their brand strong as well Internationally. In terms of services, Sana safinaz providing online web store for the ease of their customer. Above all the main business comprises of the retail stores that are very important in terms of generating the revenue. The retail stores are if generated profit and showing positive image then it must be important to moniter its performance in terms of its streghts and weakness, For that a retail audit to be conducted for the retail stores of Sana Safinaz, to maximize their efficiency and work in to more productive way by highlighted the areas that are uncovered. In this way the healthy practice of different stores should be benchmark and can flow the practice in other store to keep the operation of the stores run in a smooth way. So an audit would be designed for the retail stores to check its productivity. Moreover the retail store audit is to be designed to gain the loyalty in terms of customer satisfaction and also by improving the processes and customer support service. The retail audit can be done in way that every operation related to the store including, stock, staff, merchandise are to be measured that by gathering their results we can conclude the areas to be focused for performing the best practices.
Advertising and e-marketing plan for
(UMT.Lahore, 2018) Syed Tanzeel-Ur-Rehman; Zaman Saif; Hanan Iqbal; Omer Aziz Khan
Pakistan’s textile industry is one of the largest industries in the country and contributes to approximately 8.5% in GDP. Such a glorifying contribution in the country enabled Pakistan to contribute to fulfill 9% of the needs of global textile industry. This achievement has a much positive impact on the global economic image of Pakistan. Our of 1,221 ginning units, 422 are spinning units, 124 large spinning units while 425 small unites produce textile. Pakistan’s prestigious textile industries including Khaadi and Nishat are globally known and recognized. In this project of ours, we seek to extract consumer’s perception, record the market’s response and devise an accordingly much accurate digital marketing solution and advertising campaign which in turn will help amplify the footfall, thus ultimately prompting a derivation of sales plan of Din Lifestyle (DLS). The project focuses on the research with on-ground surveys, consumer surveys, market surveys and interviews so as to record the demand of target audience. With the help of Digital Marketing Solutions and Advertising Campaign, the research will help increase the customer footfall and sales of Din Lifestyle (DLS), Wapda Town Branch, Lahore. Din Lifestyle (DLS) – A female clothing brand and a project of Din Group of Industries – offers unique but distinct styles, fashion designs and comfortable fabric that ensures the implementation of industry-standard printing and embroidery techniques. DLS strives to bring the lifestyle, which is per se to the fashion trends and is perfectly in relation with the fashion of today. The research team of the project compiled a series of questionnaire, which helped recognize the major problems that affected the footfall of customers. The research helped us recognize the problems and helped decide which digital platform works best for influencing the target audience. Upon collecting the analytical and demographic data, the information helped us to understand how the chosen platforms and marketing techniques could benefit the business and footfall of customers. The research will help DLS to invest not only on its usual advertisement needs but to update its methods and relations with the ever-changing trends, seasonal sales and promotions.
Affect of chatbot service on customer satisfaction: evidence from j. (clothing brand)
(UMT.Lahore, 2022) Arslan Amin; Irtaza Hamid; Ayesha Shoukat
This research was conducted with the intention of determining whether or not Junaid Jamshed (J.) fashion retail brands are able to maintain their core essence by providing personalized care through conventional face-to-face interactions or through the use of e-services instead of traditional face to-face interactions. More precisely, the emphasis of our inquiry was on Chatbot, a relatively new digital tool that offers user-friendly, personalized, and one-of-a-kind support to customers. Using information supplied by consumers, the authors examine a five-dimensional model that gauges how customers feel about Chatbot in terms of their ability to communicate with users, offer amusement, be trendy, personalize interactions, and solve problems. The study came to the conclusion that Chatbot e-services might potentially enable dynamic and fascinating interactions between firms and their consumers. Marketers and managers may make use of the technology in order to evaluate whether or not e-service agents provide the required outcomes and to determine whether or not they should utilize Chatbot virtual assistance. According to the findings of this research, Chatbot have an impact on consumer loyalty. The quality of a Chatbot’s system, service, and information are all critical to providing a positive client experience. In order to personalize a Chatbot, firms might change the tone of the language used. Customers are more likely to use a Chatbot if it resembles a real person, which increases their pleasure and confidence in the product. Chatbot and client loyalty seem to be linked in this study's findings. As a result of personalization, some clients experience the privacy dilemma. This study's implications are examined.
Affiliate marketing and customer satisfaction in pakistan
(UMT.Lahore, 2022) asnaat Amjad Toor; Nauman Ahmad Malik; Muhammad Azhar Hussain Syed; Syed Ameer Adil
Affiliate marketing is now on a growing trend and the customer satisfaction is very important ant for every business. Every business wants to maintain its reputation in the market customer satisfaction is the only way through which a business can grow in the market and maintain its customers for the longer period of time. This this study we have studied the impact of affiliate market on customer satisfaction by apply the qualitative type of research and result shows that as the affiliate market growing with the passage of time the customer satisfaction is also growing on different online forms of trading.
Brand awareness & customer preferences in furniture industry
(UMT.Lahore, 2019) Amir Khan; Aadil Habib; Abdur Rehman; Ahsan Anees Khan
NO ABSTRACT FOUND
Business development plan (doodhwala)
(UMT.Lahore, 2020) Salman Hameed; Hassan Junaid; Fahad Sajjad; Hafiz Sufyan Tahir
This report is all about the business report of Doodhwala. Strategies or plans developed in this report with the help of research about consumers or rivals. How the company effectively runs its business and what is the market conditions. From the start giving the brief history of Doodhwala business how it come to existence. The report keeps an eye on industry brief, industry analysis; briefly describe scope of the dairy industry in the local or international market. All of these internal and external forces also describe and how they affect the business directly or indirectly. Doodhwala business is reputed register milk distribute business that will run in and around Lahore. We have had a distribution center office that is sufficiently large to fit into the sort of business. The company delivers a broad category of milk and its related products at a reasonable price to their customers. We know that there are numerous general store/supermarket outlets all around Lahore that are added into the milk delivery business, which is the reason we invested energy and assets to lead our plausibility report and market overview to offer significant services more than our rivals will offer. We have online nearness and our outlet has different payment choices. People have major issue especially in cities to find pure or chemicals free milk. They have gawala milk option, but on the other side gawala milk is not satisfying their health requirements. Here is the place, where high gap or place of organic milk comes into existence. We will ensure that our client care will be best in the milk category business in the entire of Lahore as well as deliver customers order with the 100 percent possibilities that will be convenient and dependable. We realize that our clients are the biggest motivation behind why we are good to go which is the reason we will go the additional mile to get them fulfilled when they request milk from us. We guarantee we think about ourselves accountable to most excellent expectations by addressing customer's requirements completely as well as entirely. Pakistan lies among 4 biggest milk developing country, on planet. Approximately 33 percent of the overall milk supplied to urban consumers and manufacturing industries by country families. Pakistan dairy development company (PDDC) recognized amongst top-producing Milk country. Market in Pakistan is divided into three divisions that are rural, urban and one of them is process marketing chain. If talk about urban zones milk is available to basic purchasers in two different ways: Regular milk, Packed/Process milk In this report we have done porter analysis of business, according to that number of buyers are high in this industry, companies are less as compared to numbers of buyers. That is the plus point for business; because of it, buyers buying are less in this industry. If companies will not provide high quality products, customers would not buy their product because of threat of health problem. In recent years, there is an estimated high demand in the fresh milk industry. To seem this factor we consider this be chance to fill these requests as there is huge opportunity to get better place in market. The company faces a high level of positive or helpful response from its target market. In this report Swot analysis of Doodhwala has also done because company has need to analyses environment of market in which it is working so need to do competitive analysis. A quality, shortcoming, opportunity and danger investigation was directed. This was done to quantify our company strength and other factors in market level.
Business plan (online grocery store)
(UMT. Lahore, 2018) Submitted By: Usman; Mubeen Ahmad Khan; Usman Khalid; Imran Yousaf; Furkan Hameed; Fareeha Arshad
Online shopping for grocery is considered as another technique for acquiring the perfect fundamental supply of things for family use. The possibility of online shopping for grocery has taken from the advancement age where everyone wants his needs at the door step. This research mull over relies upon the enhancement of field-tried procedure regarding opening an online staple business in Pakistan (Lahore). The name of fresh Business is given "Grocery Walay" which exhibits Group of Partners. This strategy discussed industry establishment of Online retailing and looking for sustenance in Pakistan (Lahore). The report moreover included business review by depicting factors that can be impact the new Business. Various components added to the accomplishment or dissatisfaction of online shopping, for instance, security, comfort and furthermore structure and features of website. The third segment delineated the examination plan. Studies were planned to examinations the client's sentiments of whether they lean toward online shopping for nourishment of retailing market. Different areas in Lahore who have knowledge about web services were taken into consideration. The data was collected by survey. It was analyze that a lot of people less attractive toward electronic shopping since it empowers them to mastermind things in mass. It was similarly conclude that business won't charge yearly enrollment cost it will charge movement charges, more customers will need to buy staple products on the web. The fifth segment addressed arrangement of activity where plan of activity canvas and its parts are portrayed. The 3-year system of Grocery Walay is highlighted to some degree six including business mission, vision, goals and promoting plan. The publicizing plan depicted the division, concentrating on and arranging, advancing system of Grocery Walay business. It is assumed that it will boost our company if that industry comes to Lahore and create online supply marketing. The 7th chapter includes the business overview and the background about retail industry in Pakistan especially Lahore. In Pakistan (Lahore) retail industry is growing day by day as per State Bank of Pakistan it has much potential for catching the high revenue. Regarding to grocery business Grocery Walay is pioneer in Lahore who identify the gap of grocery online services to covers the customers who want grocery at their door step. The 8th chapter includes the business plan and business executions. It has been thoroughly described about the business structure, plans, order flow process and marketing plans. Mission and vision is a necessary to the business to keep the business in a path. It has been described business strategic structure, ownership, promotional plans and profit and loss of the business. Website is developed according to customer needs and wants as friendly user so that customers easily find their products and staples. The payment system has been structure as COD so can customers couldn’t annoy when receiving their order at the time of delivery at their door step.
Business plan (wild honey)
(UMT.Lahore, 2022) HAFIZ UMER NASIR; HAMID NAWAZ WARRAICH; SYED AHMAD ALI; HASEEB ALI
Wild honey is a market and creation company its objective being Pakistan honey goods, we collect manufacturing, pack, sell and provides on domestic and international market. Production and bottling processes are bole out in state-of-the-art facilities equipped by skilled personnel with the required machinery in accordance avec all the mandatory health and sanitary rules. We guarantee our quality assurance process only by producing and distributing first class honey from our partners. Each style of sweetheart is carefully stored and marketed. the corporate was one in every of the corporate established within the PARC and therefore the ministry of national food safety and research in Pakistan. (MNFSR) Pakistan. Wild honey becomes a privately owned enterprise. The company is certified from SECP, FBR, PRA and LLC. Wild honey introduce honey with 5 different flavours and improving quality of honey. WILD honey has become a privately owned enterprise. Honey is a key nutritious food covering sugar, protein, free amino acid, natural resources, trace elements, enzymes and comparatively high caloric value vitamins of various kinds. Laevulose and dextrose the main sugar is straight captivated hooked on the blood and offer quick energy. In Pakistan four to five species of honey bees are establish three are indigenous and one in Pakistan is import and developed various ecological areas of the world these organisms are present. Pakistan a honey exported earning us$ 220-250 million per year but according to the approximations of the Islamabad honey investigation centre, the yearly manufacture of farm honey is approximately 7500 metric tons per year. Honey explosion process, packing and selling is noticeable a small gage business in Pakistan. The two types of honey in market. First one is WILD honey for which the largest home in Fata, Changa manga the other type is farm honey which is the largely produces in Punjab and sone area of N.W.F.P. these zones have been recognized where significant chance for honeybee farming. Natural honey is the bottom of honey bees and is raised using organic methods. The demand for organic honey also contains honey products extracted from honey 8 SPA WILD HONEY bees that are organic or natural food products. The objective of the organization was to use a survey aimed at different niche market to products, when manufactured on a small, local scale for retailers supporting such producers and satisfying was to evaluate packaging preferences as well as bee pollination services as well as bee honey bee products, for part-time small-scale bee keeping activities, a marketing strategy can e built for purity and hygiene and replace jam to honey. The major uses of the honey in its history as a medicine are in frying, baking, cakes, as a spread on toast, as an additive to different beverages such as tea and as a sweetener in certain commercial drinks. Probably the oldest fermented drink in the word dates from 9,000 years ago. The market presently is flooded with a huge variety of honey, with respectively one bearing its representative flavor, taste and color to be exact around 300 kinds of honey that happen today and with each one self-important of special set of health and nutritious benefits, Honey lovers are in for a sweet time. As well the medicinal issue honey is used in food objects fluctuating from zesty to sweetened serving dishes in positions of taste and smoothness. There are so many honey products in the market now a days but due to the impure honey available in the market consumers started not to use honey in their daily life. WILD honey set new trends use honey with replace jam because it’s healthier now going to fulfill this gap their consumers, so that they can take benefits from WILD’s pure honey. Every company has their own unique features, so WILD honey is total focusing on their customer by giving them excellent customers services, offer sales services with fast delivery of their product.
Business plan T-lounge by dilmah
(UMT. Lahore, 2018) Hira Sakhawat; Haseeb Bukhari; Mazhar Ibrahim; Uzair Hassan Joiya; Waleed Zeb
Café s culture is booming Lahore day by day from brand outlets have given opportunity many international and national tea and coffee shops to jump into this market gap this tea coffee trend is promptly adopting by Pakistan Urban cites like Lahore which is now become a meet-up place and gathering hub. Being a tea product with a high brand value and image and packaging and pricing higher to many other tea brands within the category. Dilmah Tea which is the name of our Franchise basically a Sri Lankan tea brand. T lounge by Dilmah is targeted at the population living in Gulberg and M.M alam. The Dilmah focuses on segments that use the tea on a regular basis and who are quality conscious aware and informed medium to heavy users with medium to strong loyalty. Pakistan’s business environment can be stated Favorable and Positive for Tea Café industry of Pakistan. And also favorable for importing Tea from Sri Lanka by the in depth Macro Environment analysis of café industry in Pakistan. Coffee Tea & Company, English Tea house, Chaaye khana, Pak tea house are our major competitors in café industry. After interviewing the two major stake holders of the industry which are consumers and retailers of Cafés we come to know our critical success factors of the industry which are Taste, Brand Name, Ambiance, Behavior of staff, Convenient Location, Parking Space, Trained Staff. After the detailed survey which is conducted from our target audience we come to know that our product is acceptable and people will love to enjoy a cup of tea in our café. We are offering Different kinds of teas which are given below with names and pictures. We have a wide range of teas which we are offering t-Kitsch, Iced Tea, Sparkling Tea, Mock tails, t-Shakes, t-Smoothies, Bubble Tea. For business sustainability and continuous grip on industries market share management need to take various steps to retain their position into current scenario. Sales plan for t-Lounge by Dilmah will be very much customer based target oriented will be design our plan as per our customer and their behaviors, in t- Lounge by Dilmah we will adopt preferences first in our selling procedures, our prices will be as per standard market prices will fully value creation process. As per our business nature our sales will be seasonal according to the environment conditions in Pakistan our customer traffic will base on seasonality We are focusing on our café’s Visual Merchandising where every person feel ambience and environment according to his needs and expectations, for friends and social community gathering a point which chilling ambience is locate, for official and work meet ups separate point will be locate for every circle we will meet there requirement under one roof.
Exploring critical success factors and its impact on consumer buying behavior for 800cc car segment.
(UMT.Lahore, 2020) Furqan Tariq; Umair Arshad; Syed Arbab; Usman Amjad
NO ABSTRACT FOUND
Feasibility report of rooftop restaurant
(UMT.Lahore, 2021) Muhammad Zakria Naseem; Taimoor Ali; Samia Zahid
NO ABSTRACT FOUND
Final project on pons olive oil
(UMT. Lahore, 2018) Abdul Rehman; Mubashir Shafi Khan; Muhammad Umer Khan; Muhammad Umer Abbasi; Waqas Raza
This action-based research study aims to explore the factors for low return on investment of marketing efforts of PONS Olive oil. The comprehensive analysis of the industry as well as of the company is performed during this project. We conducted this research to identify the actual problem PONS is facing so that a clear insight can be provided too precisely, and we will be able to deliver feasible recommendations. A detailed audit is conducted by Macro environment and Micro environment analysis with the help of various strategic marketing tools. Primary and secondary sources for data collection were used in the research. All the stakeholders of the Olive oil industry were involved in this project with the help of interviews and questionnaire. This project will help PONS to solve their current marketing challenge, awareness of customer preferences Olive oil, improvement in their marketing campaigns, innovative and creative advertisement ideas and the gap identification. Olive oil Industry in Pakistan is somewhere between an introduction to growth stage where no one has dominated the industry expect a few competitors. Most of the competitors are pursuing red ocean strategy. Hence, the industry can be stated as favourable and optimistic for existing players and new entrants. To grow and sustain in the industry we did in-depth research on the critical success factors of consumers, retailers and distributors. Almost eight success factors were highlighted for the whole industry those were a brand name, taste, different sizes, profit margin, credit term, sales team, trade offers, packaging & competitive price. Moreover, the research also focused on identifying the consumer preferences and perceptions over a couple of benchmarking activities in which PONS average score was reasonably striking as compared with other players in the industry. We determined the direct and indirect competitors of PONS Olive oil and comparatively analyzed with direct competition companies which are developing or marketing similar type of products to the market population. By examining the marketing strategies and core competencies of the competitors, we established a way forward and discovered the gap. We have examined all aspects which are affecting the company with the help of many investigative tools, i.e. TOWS analysis, McKinsey model, strategic position and action evaluation matrix, etc. According to the study conducted PONS lies on HOLD/MAINTAIN strategy position. Thus, PONS has to protect or maintain their existing market position and have to invest wisely in those segments which are profitable for the company. The company is somewhere in between financial stability and industry strength. The company should pursue an antagonistic marketing strategy with market penetration and market development. By reviewing the strategic alignment of PONS, our findings were that PONS lacks in branding and product availability. So we have extensively defined what should the company do to overcome these lacking and how should they do it, when should the company execute, what will be the cost and the expected outcome.
Final project on stylo shoes
(UMT.Lahore, 2018) Muddasar Nazir Anjum; Hafiz Waqas Butt; Abdul Wahab; Muhammad Asif
An executive summary, or management summary, is a short document or section of adocument, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with alarge body of material without having to read it all. This action-based research study aims to explore the factors which are affecting the sales improvement of STYLO SHOES. The comprehensive analysis of the industry as well as of the company is performed during this project. We conducted this research to identify the actual problem PONS is facing so that a clear insight can be provided too precisely, and we will be able to deliverfeasible recommendations. A detailed audit is conducted by Macro environment and Microenvironment analysis with the help of various strategic marketing tools. Primary and secondary sources for data collection were usedin the research. All the stakeholders of the fashion footwear industry were involved in this project with the help of nterviews and questionnaire. This project will help Stylo to solve their current marketing challenge, awareness of customer preferences stylo shoes, improvement in their marketing campaigns, innovative and reative advertisement ideas and the gap identification. Hence, the industry can be stated as favourable and optimistic for existing players and new entrants. To grow and sustain in the industry we did in-depth research on the critical success factors of consumers and customers. Almost success factors were highlighted for the wholeindustry those were a brand name, sales team, packaging & competitive price. Moreover, the research also focused on identifying the consumer preferences and perceptions over a couple of benchmarking activities. We determined the direct and indirect competitors of Stylo Shoes and comparatively analyzed with direct competition companies which are developing or marketing similar type of products to themarket population. By examining the marketing strategies and core competencies of the competitors, we established a way forward and discovered the gap. We have examined all aspects which are affecting the company with the help of investigative tools, i.e.TOWS analysis. According to the study conducted Stylo lies on Limited expansion and harvest strategy position. Thus, Stylo has to protect or maintain their existing market position and have to invest wisely in those segments which are profitable for the company. By reviewing the strategic alignment of Stylo, our findings were that Stylo lacks in product quality and differentiation. So we have extensively defined what should the company do to overcome these lacking and how should they do it, when should the company execute.
Final year project title: tourism & covid-19
(UMT.Lahore, 2021) Hasnain Irfan; Bilal Baig; Asad Khan; Irtaza Jafry
Worldwide setting of data and interchanges innovation improvement, the travel industry is changing increasingly more as consumer as well to be more pulled into technology because of innovation. For economic specialists in the travel industry area, innovation advancement brings benefits identified with the proficiency of the action and the increment of the livelihoods. Organizations need to figure out how to think internationally to flourish or if nothing else endure.According to the analysis and respondents there is a major fallout in the industry job uncertainty has increased but the government has tried its level best to treat every sector equal in this pandemic and ministry help the daily wagers specially in the lockdown we are expecting this apocalypse to end because of the vaccine aid by friend countries soon the cycle of every industry will prosper and fly-must has initiated the cultural exploration for youth all the respondents agreed on sops and health insurances etc. and respondents also stated a major loss to the industry due to the lockdown many of small companies got bankrupted companies and our respondents were not very much happy from the current going situation. Demand and supply of tourism companies rely on the quote they have acquired by the airlines for-example fly-must have 400 tickets of Qatar airline, 200 tickets of Emirates airline and 800 of the PIA. There are numerous travel agencies so there is stiff competition in Lahore among them as fly must acquires only 4-5% of the market share. In 2019 the company was estimated the graph of 6 month was tempting approximately earning was 15 million as on 2020 the graph touches its boom and reached at 20-22 million in January. And is pandemic it falls down and resulted unemployment and recovery phase begun Tourism is one of the worst-hit industries globally by Covid-19. According to United Nations World Tourism Organization (UNWTO) international tourist arrivals could decline by 20 percent to 30 percent in 2020, translated into losses of $300-450 billion in international tourism receipts (exports).Using data from a sample for more than 8 interview questions as applying Qualitative research. Our findings propose that more controls are required on the health and safety of the travel industry and responsibility of the fundamental players of this industry with deference of health and security guidelines. Air terminals, planes, voyage terminals, and cruise ought to be dis-tainted more frequently to keep away from any inconvenience. Travel industry should set up a strong and viable pandemic arranging technique. Lack of concern and making future approach decisions less acceptable, with genuine ramifications for living souls.
How to satisfy captains and make careem services more efficient and secure in pakistan
(UMT.Lahore, 2018) Fatima Noor; Hajra Najeeb; Mehak Fayyaz; Aleena Tahir Amjad Shahid
NO ABSTRACT FOUND
Hyundai’s return in Pakistan
(UMT.Lahore, 2020) Adil Zafar; Hamza Raza; Abdul Moiz; Muhammad Haseeb; Abdul Rehman
The Nishat group has partnered with Hyundai Motor Company to introduce some of its product line in Pakistan. The company will be responsible for the manufacturing, sales, marketing, spare parts availability for the brand within the country. The report highlights and discusses the products being offered by Hyundai Nishat and their current pricing along with its current performance and market standing within the automotive industry of Pakistan. Hyundai being a new entrant within the automotive industry of Pakistan has to face severe competition from market dominant manufacturers like Honda, Toyota and Suzuki. Analyzing the different stakeholders of the Hyundai Nishat Motor project – PESTEL analysis has also been conducted to verify the feasibility of the initiated proposal. Porters five forces model analysis has been used to gauge the industry attractiveness of the Pakistan automobile market and how the internal stakeholders of Hyundai Nishat can possibly leverage it to their advantage with the application of strategic planning and crafted execution. Critical Success Factor analysis highlights the core areas that would be incremental in deciding the success of the Hyundai brand in Pakistan. The report highlights possible solutions and potential strategies that Hyundai Nishat can apply in order to increase its sales across the country and to increase its market share for a better future. Extensive product and pricing analysis has been conducted which delves into the product line of prominent automotive players such as Toyota, Honda, Suzuki and Hyundai. Multiple variants in different segments such as hatchback, sedans and SUV’s are being offered by these players. Detailed pricing strategies analysis looks into the pricing strategies being utilized by the automotive players such as competitive pricing and or price skimming. Promotion and placing strategies have also been identified and discussed. Through the use of the Boston Consulting Group (BCG) matrix and contemporary market trends the categorizing of Hyundai’s product portfolio has been done. Competitive Profile matrix has been used to gauge the competitive position of Hyundai amongst other prominent players. SWOT analysis was carried out to identify internal strengths and weaknesses and external opportunities and threats. Through the usage of several aforementioned marketing tools, market data and analysis – foreign markets as well – solutions have been proposed in overcoming obstacles that will arise in the field of Sales & Marketing, Dealer Development and After Sales.
Impact of marketing strategies over organizational sales performance
(UMT.Lahore, 2020) Wajeeha Aslam; Iqra Batool; Shaban Akhtar
This document contains the research thesis that is entitled as; Impact of Marketing Strategies over the Organizational Sales Performance – A Comparison of Yearly Sales Performance of a Company. For our reseach we choose one of the top companies that is known as Naeem Trading Companies. It has established itself as the go to brand and is mostly dealing in the house infrastructure & construction products in Pakistan. There are three magnamous branches of Naeem Trading Company in Lahore, Islamabad, Faisalabad & Multan. They not only provide their due services locally but also internationally. There product partners are diversified and have strong market value & equity that includes; Sandor, Gemadoor, Franke, Duopont, Scavolini, Hi glod and formite, Teka & AGT. We analyze its finanical reports by comparing three years data and resolve the issues that result in the decline of organizations sales.
Impact of special display merchandising a pre-post experiment on consumer buying behaviour
(UMT.Lahore, 2021) Ahsan Siddiqui; Neha Khalid
This study conducted to understand the effects of pre and post purchase behaviour of Consumers on the bases of Special Display. The purpose of special displays is to attract, engage and motivate the consumers towards making a purchase. Where it creates the impact on the buying behaviour of Consumers. To evaluate our study, we conducted An Experiment for Two days. Day 1 as Pre-Experiment and Day 2 as Post Experiment. The pre-Experiment was to evaluate our declaration and consequently investigate consumer passion and getting habits with no special display and colour theme of glasses whether it make any effect on consumer or not. The post Experiment was to evaluate the effect of unique display and aesthetic merchandising, for that reason, to check out exactly how substantially special display stimulate the customer acquiring behaviour by getting their aesthetic interests. The Background was the independent variable, and the product was the dependent variable. The Analysis was made through SPSS. As the Result special displays have more powerful influences on individuals who value aware as well as make them purchase much more, while having no results on simple display aware people. From this research it is clear that the plan of the special displays in an eye-catching manner launches new rate of interest concerning the products psychological of the consumer
Improving the quality of manpower selection
(UMT.Lahore, 2026) Muhammad MubashirAlam; HussainDurani
The recruitment department of Allied Bank is responsible to provide quality human resource to all the groups and the departments company wide.  One of the most serious problems in recruitment does not know the nature of the position.  Even with an awareness of a job's purpose, the manager can ave misalignment in the job description and selection tools used for ecruitment and selection  During the selection process, a hiring manager might become too enamored with a singular quality or talent he expects of a candidate. Thi can limit his focus when looking over applications and esumes, and onducting interviews.  Generally, employers have two different strategies to choose from in hiring: You can look to get the most talented people possible and build a company around them, or you hire employees who not only meet the talent needs of a position, but also fit well within the business culture.  After completing the numerous recruitment assignments at every level currently the R&S not have quality data or CV bank. Almost 65% to 75% CV’s are in hard copy form and remaining store in employees computers. Centralization of database increases the productivity of the department.

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