2024

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Investigating the lexical innovations in gen z language variations in recent years
(UMT.Lahore, 2024) Hadiqa Haroon
This research investigates different language trends, sociocultural factors and communication styles influencing linguistic behaviors and innovations in Gen Z language. It examines that how language of Gen Z is shaped by technology, social media, identity expression and globalization. The aim of this research is to provide a comprehensive understanding of lexical innovations including slangs, memes, neologisms and other digital elements used by Gen Z. A mixed method approach integrating both qualitative and quantitative data is incorporated in this research. In order to examine the linguistic borrowings and semantic changes across different cultures and languages, data is collected from various social media platforms including Instagram, Facebook and X. Findings reveal that social identity, digital culture and cultural exchange are the factors that influence the linguistic patterns of Gen Z. The research concludes that there are implications for education, business marketing, social interactions, communication strategies and cultural representations. It also provides an understanding of societal impact on language trends and evolution.