Launching “Avant Garde” for Pehnoattires

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dc.contributor.authorAmna Mohsin
dc.date.accessioned2025-10-10T06:15:49Z
dc.date.available2025-10-10T06:15:49Z
dc.date.issued2021
dc.description.abstractThe research addresses the key success factors for leading brands manufacturers by launching new products through upward brand stretching and its impact on existing brand’s significance. The study aims to identify the gap, which is progressively endeavoring to launch new product offerings under a current brand name to gain more market share and therefore increase the profit and sales. It’s also important to determine the ways for successful brand extension and also the reasons of failed extensions
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/8496
dc.language.isoen
dc.publisherUMT,LAHORE
dc.titleLaunching “Avant Garde” for Pehnoattires
dc.title.alternativeSuccess Factors for upwards Brand Stretching in Luxury Industry
dc.typeThesis
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