The future of customer relationship management in Pakistan international airlines and how it can be utilized to revive PIA’s customers.

Allaudin, Mohammad Hazaif; Khan, Tabarak Ullah

The future of customer relationship management in Pakistan international airlines and how it can be utilized to revive PIA’s customers.

Files

Summary.pdf (136.47 KB)

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Date

2015

Authors

Allaudin, Mohammad Hazaif

Khan, Tabarak Ullah

Publisher

University of Management and Technology Lahore

Abstract

In this qualitative paper we present customer relationship administration systems and their effects on the Pakistan International Airline industry. We discus in which areas CRM frameworks can boost PIA and what sort of advancements or tools can enhance such systems. We discuss the past, present and the eventual fate of CRM in PIA. Toward the end of this paper we utilize the present airlines circumstances and their market sector requests to demonstrate the contrasts between business sector needs of major airline CRM frameworks.

Description

Supervised by:Professor Faiq Ahmad

Keywords

customer relationship, CRM frameworks, BS Thesis

URI

https://escholar.umt.edu.pk/handle/123456789/2223

Collections

Institute of Aviation Studies

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