Cultural diagnosis: an empirical investigation of cellular industry of Pakistan
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Date
2011
Authors
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Publisher
Maxwell Scientific Organization
Abstract
This study describes research in five cellular companies operating in Pakistan, aimed at identifying
their current and preferred organizational culture. Using Quinn and Rohrbaugh (1983) competing values
framework, the overall cultural profiles and dominant characteristics of the organizations and industry are
determined through a personally administered survey employing the Organizational Culture Assessment
Instrument (OCAI). The results indicate that hierarchy culture is dominating in cellular industry, whereas the
clan is found to be the most preferred cultural archetype in majority of cellular companies. This indicates a
misalignment between what employees think is needed and what is perceived to exist.
Description
Keywords
Competing Values Framework, Existing Culture, Organizational Culture, Assessment Instrument, Perceived Culture
Citation
Asian Journal of Business Management 3(4), pp 278-286, 2011