Development of Business Plan for a Startup Company to Provide Joyride of Seaplane at Attabad Lake Hunza
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
UMT, Lahore
Abstract
This thesis analyzes the business feasibility of Seaplane Joyride. The idea is to provide
joyride and aerial view of tourist attractions, to passengers at Attabad Lake. Although there are
several companies providing seaplane joyrides in many countries but it’s a totally new concept
in Pakistan. Just like any other business, feasibility of seaplane study before the establishment
of business is very important. For this purpose, deductive reasoning method is used. Also, a
mix of qualitative and quantitative approach is used to analyze the feasibility. The data is
collected from both primary and secondary sources. Triangulation is applied along with
statistical analysis of field research to find accurate results and discover the feasibility to
develop the business for startup company to provide seaplane joyride at Attabad Lake Hunza.
The main findings of the research indicate that Seaplane business is feasible at Attabad
Lake and tourists are willing to avail such offer, however, the scope of study is relatively narrow
for the startup of actual business. This study is mainly focused on the joyride with respect to
potential customer’s interest in it. Further study is highly recommended to find the regulatory
framework, setup of seaplane base and its impact on current businesses. Although customers
are interested to take seaplane joyride, proper marketing strategy needs to be developed to
make business profitable.