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Item Barriers and Enablers for Adopting Electric Vehicles for Sustainable Transport(umt.lahore, 2024) AMMAR IQBAL SALEEMIThis study presents a comprehensive action plan to facilitate the mass adoption of electric vehicles (EVs) in Pakistan, addressing the multi-faceted barriers and enablers from diverse perspectives. This study emphasizes the importance of understanding regional and contextual factors such as cost, sustainability, policy, social and cultural aspects, and technological and operational considerations. A qualitative approach is utilized to develop theories based on the viewpoints and experiences of industry experts through a multiple-case study approach. The proposed action plan highlights the need for structured long-term strategies, the creation of collaborative platforms among stakeholders, and robust monitoring and maintenance systems. It stresses the importance of enhancing local manufacturing and gradually localizing imported products to foster local industry growth. Government incentives are recommended to support local vendors and ensure quality standards. The development of infrastructure and local battery industry through subsidies and financial incentives and encouraging the development of hybrid electric vehicles (HEVs) as a transitional solution