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Item University Student’s Internet Addiction and Cyberstalking(UMT, Lahore, 2023) FIZZA TALLATItem Exploring the Relationship between Social Media Use for Health Purposes and Self-Medication Practices among Youth(UMT. Lahore, 2023) Muhammad Imran BaigA substantial amount of literature has identified that people have increasingly used social media as an easier source to seek health-related information, offering positive benefits for managing their healthcare. However, this increasing trend has also led to the rise of self medication practices, which can have serious harmful effects, especially in a country like Pakistan, where healthcare services are inadequate.Item Exploring the Role of Educational Vlogs and Self–Efficacy between PushFactors and International Mobility of Pakistani Media Students(UMT. Lahore, 2023) Saad ZaheerIn contemporary times, the ways in which young individuals obtain information and knowledge have undergone a significant shift. The emergence of Vlogs as a form of communication has provided an up-to-date and captivating medium for education, as evidenced by the plethora of educational Vlogs and their connection to international student mobility. However, educational Vlogs have received relatively little attention among the academic researchers.Item THE ROLE OF NONVERBAL SIGNS IN EFFICTIVE COMMUNICATION A STUDY OF WHATSAPP EMOJIS(UMT. Lahore, 2023) MARYAM FAROOQThis qualitative study delves into the pivotal role of WhatsApp emojis in online communication. Through an exhaustive survey conducted among WhatsApp users, this study scrutinizes the usage patterns, frequency, and balanced emotions or intentions encapsulated by these emojis.Item Political Awareness in Youth of Pakistan through Social Media(UMT. Lahore, 2023) Muhammad ZubairOver the past decade, the use of social media platforms has come to the fore as political awareness; especially Twitter and Facebook have played an important role in creating political awareness among the youth. Political awareness through social media refers to the use of social media platforms, such as Facebook and Twitter to increase an individual’s Knowledge and understanding of political issue and events. The aim of this study was to explore the relationship between “Political Awareness” and “Voting Behavior," especially, in context of regimen change operation against Imran Khan.Item EXPLORING THE CHALLENGES OF NEWS REPORTING(UMT. Lahore, 2023) Israrullah SahilSince 1980 Afghanistan has become a war-torn country, and it is evident that the job for journalists has become very difficult and challenging. In this period, Afghan media experienced various types of regimes such as Authoritarian, Democratic, and Emirates, etc. and scholars found that difficulties have existed in every regime due to the continuing political instability. Journalists are still facing consequence in form of killing, threatening, abducting, torturing, and censorshipItem NETFLIX AND ITS IMPACT ON YOUTH(UMT. Lahore, 2023) Rimsha Tariq AwanNetflix is a popular streaming platform that has gained immense popularity among the youth. With its vast collection of TV shows and movies, it has become an integral part of the daily entertainment routine of many young people. Netflix is a time-consuming platform. This is an exploratory study including in depth interviews with people between the ages of 16 and 26. The purpose of this study is to observe how the Netflix is creating the impact on the lives of Pakistani youth.Item University Student’s Internet Addiction and Cyberstalking(UMT. Lahore, 2023)The current study aims to investigate the relationship between internet addiction and cyberstalking by keeping moderating mediation of psychological resilience and gender role among university student of Lahore, Pakistan. Three hypotheses were designed, first to investigate the impact of internet addiction on cyberstalking, second to study the moderating role of psychological resilience on relationship between internet addiction and cyberstalking and third to examine the mediating role of gender on relationship between internet addiction and cyberstalking.Item REGIME CHANGE OPERATION AND SOCIAL MEDIA USAGE(UMT. Lahore, 2023) MOEEN AHAMDThe recent regime change in Pakistan, particularly the shift from the Imran Khan government in April 2022, has sparked widespread social media discussion. People in Pakistan are actively engaging in conversations about political, cultural, linguistic, and ideological independence from Western influence and liberation from the political elite. The call for political independence has gained momentum since the change in government, with social media playing a pivotal role in disseminating messages.Item World Cup 2022 and Crisis Communication: An Analysis of International and National Newspapers(UMT. Lahore, 2023) OMER HABIBThis current study aims to analyze the comprehensive coverage of International and National newspapers “The Guardian”, “Gulf Time” and “Dawn” about FIFA 2022 in Qatar. Moreover, to compare the coverage of International and National newspapers “ The Guardian”, “Gulf Time” and “ Dawn” about FIFA 2022. Framing theory was used to check the media coverage of mega event’ extensive reporting, broadcasting, and analysis provided by various media outlets during FIFA.Item USAGE OF SNAPCHAT BEAUTY FILTERS AND BODY DISSATISFACTION AMONG UNIVERSITY STUDENTS(UMT. Lahore, 2023) ANZA IJAZItem EFFECTS OF SOCIAL MEDIA ON TEENAGERS(UMT. Lahore, 2023) NABA AHMADItem SOCIAL MEDIA MARKETING AND BRAND LOYALTY(UMT. Lahore, 2024) Hasnain RazaSocial media marketing (SMM) is gaining attention by the marketers and their organizations. Due to digital advancement, every individual is available on the internet 24/7. This study aims to identify the impact of SMM in enhancing brand loyalty (BL). Besides, the mediating effect of purchase intention (PI) is identified on the above relationship.