Department of Marketing
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Item Value co-creation: exploring the role and purpose of user generated content (ugc)(Research Journal of Social Science & Management., 2015) Yasir RashidThis paper aims to explore the role and purpose of User Generated Content (UGC)in a value cocreation project. Value co-creation has gained a significant amount of attention among marketing and Information Systems (IS) researchers in recent times. Academic researchers are putting efforts in theorizing and identifying the processes of value co-creation in different contexts. To date, while efforts are made to explore and theorize value co-creation and UGC separately, no significant research exists that attempts to consider both concepts in an integrated environment. This paper discusses value co-creation and UGC in an online environment. UGC is a common and important tool used by online consumers. A conceptual framework consisting of 4 To’s is presented after a comprehensive review of literature on Service Dominant Logic of Marketing (SDL), Value Co-Creation and UGC. UGC is used by online communities with the purpose to profit, engage, inform and obtain. Cases of Wikipedia and Lets Play Now- YouTube are used for the discussion of the framework. Based on the review, this paper provides directions for future research.Item Shafi reso�s dilemma of strategy formulation in stern competition(2013) Aziz Hamza; Waqar Ahmed; Mobin-ul-HaqueAbrar Ahmed was concerned. After experiencing solid growth in the first two years of its launch, Resolith was headed for murky waters. Abrar Ahmed had realized in 2005 that the industry would be difficult to navigate, considering the presence of international brands, but the situation had gotten worse recently with the emergence of numerous local manufacturers. The local manufacturers were undercutting Resolith in terms of price while the international players had their brand names and brand networks doing all the heavy lifting for them. Abrar Ahmed did not want to lower the prices as this would mean compromising on quality and cutting corners, something which Shafi Group did not stand for. With these thoughts and recalling the launch of Resolith, Abrar Ahmed was moving from the CEO’s office to the board room, where his marketing and sales team was waiting for him. He was thinking of the time when Resolith’s launch didn’t put them into such dilemma.Item Economic impact of retailing in Pakistan(2012) Imran SadiqThe saturation of retail markets in the developed countries and the growth potential of Asian markets are enticing the big retailing giants to enter the business markets of countries like Pakistan whose retail potential is expected to be $42 billion.Item Conceptualizing effect of market orientation on channel strategy(2011) Mobin ul HaqueMarket orientastion literature posits that there exist positive relationship between MO and organization’s performance. Research in market orientation has overlooked the importance of market orientation’s impact on various aspects of marketing strategy especially on distribution channel strategy. Using capability frame work the paper conceptualizes the relationship between various constructs of MO with channel strategy. The article discusses relevant literature and develops propositions in this regard. The paper proposes that channel structure and intensity decisions are directly related to organizations information generation and dissemination capabilities while level of overall MO determines the intentions to control the channel power.Item The Quranic concept of the authority of the prophet:An explanation in two traditions(Society for Business Research Promotion, 2011) Rana Zamin Abbas; Muhammad Amin; khalid Mahmood; Muhammad Tahir Mustafa; Zulfqar AhmadThe aim of this paper is to explain the concept of the authority of the Prophet given by Quran as well as in the light of authentic and popular two traditions of Islam. At the first stage, this paper explains the concepts of (i) Un-conditional obedience to the profit, (ii) The relationship between the Quran and the Hadith, (iii) What the Prophet gives you, take: the explanation of this dictum in the Sunni and Shii traditions, (iv) Obedience to the Prophet is different from obedience to a Head of State and (v) The Prophet as Arbiter in all disputes, the Prophet as “good pattern” the Prophet as law giver and as man. At the second stage, after discussing the recognition of Divine inspiration in the commands of the Prophet, paper gives Quranic evidence that the Prophet had Divine guidance apart from the Quran. It also highlights the distinction between the two kinds of „Wahy‟ and the common points between the two kinds of „Wahy‟. We see through the examination of authentic literature there is a consensus of two traditional schools of thought on the Quranic concept of the authority of the Prophet. We see through the examination of authentic literature there is a consensus of two traditional schools of thought on the Quranic concept of the authority of the Prophet . All true traditions of the Prophet are, consistent with the Quran and obedience to both causes no trouble, because their can be no contradiction between the two. this paper illuminates the concepts with the help of authentic sources and can be a stepping stone and an invitation towards an in-depth understanding of authentic sources and can help in future to leave the land of controversy to fight against prejudices with critical understanding of authentic sources.Item Correlation between new product development and interdepartmental integration(International Journal of Business and Social Science, 2010) Syed Rashid Hussain Shah