Correlation between new product development and interdepartmental integration

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Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Business and Social Science
Abstract
Description
Keywords
Product Development, Integration, Marketing Principles
Citation
International Journal of Business and Social Science, Vol 1, No 2, pp 222-238, 2010
URI
https://escholar.umt.edu.pk/handle/123456789/251
Collections
Department of Marketing