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Abstracts of Articles on Marketing
(UMT, Lahore, 2000) All Mustafa
Advertising is used in generating initial sales of a new product and promoting sales of existing products. The first job of an ad is to generate viewer's attention and to continue the state of attentiveness to from basis to own products and actuating the customer is final step
An account of toxic masculinity portrayed in Henrik Ibsen’s a doll’s house
(UMT, Lahore, 2021) Maha Shahbaz
This study is based on analyzing A doll’s house by Henrik Ibsen in light of socialist feminism and the second sex. It aims to highlight toxic masculinity portrayed by Ibsen and its impacts on women by their subjugation and marginalization. The impacts of toxic masculinity on women in Victorian society will be discussed along with factors causing this. It would focus on sufferings of women due to the dominant psychology and toxic masculinity. Moreover it would cover the practical inclusive socialist feminist approach towards this misogyny. The role of misogyny in giving birth to a gender bigoted society and treatment to women as second sex will be analyzed. As a theoretical framework for the present research Socialist feminism and the second sex by Simone de Beauvoir are used. This will help in discovering factors born on hands of patriarchy in causing women marginalization and the causes of toxic masculinity. Socialist feminism suggest the combination of capitalism with patriarchy as seen in play to be the subject of analysis in study. Qualitative method of research is used for the study and play is used as the instrument of this research. The findings of study aim at highlighting portrayal of toxic masculinity and its causes by explaining the marginalization of women due to it.
Attachment Styles, Identity, Victim of Psychological Manipulation and Sense of Being Dysfunctional in University Students
(UMT Lahore, 2020) Zaineb Nayyer ID: S2018146017
Attachment, humor style, and psychological distress in young adults
(UMT, Lahore, 2024) Amina Shamshad
This study aimed to look at young adults' attachment, humor styles as independent variable and how it affects psychological well-being of young adults. Data was collected from different institutes from Lahore. A correlational research approach was used to determine the relationship between attachment, humor, and psychological distress. A purposive sample technique was used to collect the data from 225 participants from public and private institutes, 93 of them were male and 132 females. Due to certain difficulties with participant recruitment, including time limits making it impossible to contact new participants, restricted access to target demographics, and financial limitations to reach participation, data was collected limited. Different measures which include Attachment Style Scale (Hazen & Shaver, 1987), the Humor Style Scale (Martin et al., 2003), and the Psychological Distress Scale (Naseem & Ijaz, 2021) were used to measure attachment style, humor style and psychological distress. The Pearson correlation and t-test analysis were employed in the investigation. The findings of correlation analysis demonstrated a negative link between humor and psychological distress. Ultimately, this research emphasizes how important parenting practices are for young adults' mental health and how important humor is as a coping strategy.
Comparative Report on Placement of Ilmians
(UMT, Lahore, 2003) HINA QAMAR ZAMAN
I acin business insliluliun aims ai placing ils gradiialcs al a good lc\el in the cnrptiratc scclnr. Same is the dream nf II.M management - piaeemeni of graduates at liie lexels that et)mplement their academic quaiillealions. But what aie these le\els'.' How much ai'c the students capable'.' What is their positi(.)n in the job market'.' How far can the\ go'.' I hese are the questions that ettme in the minds of the pet)ple otitside 11..\I. who are planning to get admission in an> business institute but aie not able to make a llnal choice. .Mso. we need to see whether the placement department. PD&P. of l l .M is lunetioning well oi" not. \\ e need to see what \ alue has it de\eloped lor the uradtiates in the corporate world. In order to set criteria for the department, the placement departments of l"i\e international institutions ha\e been sttidied. 1 he lunetions ol" those departments and their o\erall performance ha\e been compared with that of the PD&P Dept.. II.N4. But it is to be considered that the PD&P Dept. is not alone in the placements ol the students. I he graduates are not placed only because of this department. I'he role of the faeult_\ members is \ ery importtint in this regard. 1 he\ are the ones who recognize the talents of the students and polish them. 1 he\ are the ones who are at the position to guide the students about their luture choices, regtirding their majors. Also, the companies that are not hiring ll.M graeUiates on their own ha\e been studied. It is not the ease that the ILM graduates are not working in those orgiini/.ations. But they ha\e been selected on the basis ol theii" e)wn abilities and skills, d'he companies have not approached ILM after that. What is the reason behind thtif.' \\ hat htis been the performance of ll.M graduates'.^ W hat imtige ha\e the\ dcweloped about Ilmians in those organizations'.' All these qLiestit)ns ha\e been taken into consideration while making this report. At the end. recommendations are given to the PD&P Dept. and ILM for improving the department and the qualit\ ol uradiiates that ll.M is producing. Dt)ing internship at any organiztilion is the first e.xposLire of a person with the eorportile world. In this context, one needs to dexelop good communication skills as well as learn to manage tasks and work tinder stress. Conducting sur\e\s about ILM and getting feedback from the Ahimni wil l help in analxzing the market position ol IL.M.
Comparison of three cellular companies [BBA programme]
(UMT, Lahore, 2014) Asrar Hussain Khan
Cyber victimization, self-silencing and interpersonal dependence in emerging adults
(UMT, Lahore, 2024) Maheen Shahid
The current study aimed at knowing the relationships between cyber victimization, self silencing and interpersonal dependence in emerging adults. A total of 402 college and university students voluntarily participated (men=204 and women=198) with the age range of 17-25 (M=19.2 years). The data were taken from using demographic sheet, cyber victimization scale, self-silencing scale scale and interpersonal dependence scale. The purposive sampling strategy is used to gather data in order to determine results. The results showed that cyber victimization correlates with a significant positive relationship with interpersonal dependence. Other than that, the self-silencing has significant positive correlation with interpersonal dependence. On the contrary, self-silencing has a non significant negative association with cyber victimization Moreover, it was seen that men are more prone to cyber victimization and as compare to women having more self-silencing and interpersonal dependence. Other than that, graduate students have more scores of cyber victimization, self-silencing and mental health problems in contrast to intermediate students. Furthermore, early emerging adults have higher levels of self-silencing whereas, late emerging adults has greater level of interpersonal dependence than middle and early emerging adults. In addition, gender, education and age levels, cyber-victimization and self silencing are found to be significant positive predictors of interpersonal dependence. The prominent findings can lead to more awareness sessions regarding cyber victimization, the impact of self-silencing and interpersonal dependence, related therapeutic interventions can be designed and given to the emerging adults. The limitations and suggestions of future researches has been highlighted in the end of the study.
Diagnostic Study of Marble Industry in N.W.F.P
(UMT, Lahore, 2000) Tariq Kamal Gigyani
This research on marble industry in N.W.F.P starts with an introduction of various types of marbles along with their colors, characteristics and usage. The first chapter is about introduction of the marble industry and its historical background. The second chapter is about the infrastructure, International markets, export/import activities, local market, processing, cutting and technology being used for extracting marble have been discussed. Chapter third is about the overall introduction of the marble industry in NWFP, including the quality problems, regulatory frameworks and administrative framework. Chapter four is about the marketing efforts about marble industry in Pakistan and all over the world In chapter six findings through cross tabs of the questionnaires using the SPSS tool are given. Conclusions and recommendations are given to the traders, government and mine owners', like what should be done by the government institutes and the traders and mine owners'. Through field survey and personal interviews some pit falls and potentials were found, like the lack of modem technology, low education level, government regulations etc. On the bases of questionnaires the industry SWOT analysis is given. The bibliography includes all the sources through which I have collected the primary as well as secondary data. At the end analysis of frequencies and questionnaires designed for traders and mine owners' are given.
Diagnostic Study of Tetra Pak
(UMT, Lahore, 2001) FARAZ AHMAD KHAN
Internship Report on Capital Sports (Private) Limited
(UMT, Lahore, 2002) HASAN MASUD KHAWAJA
Internship Report on Coates Lorillenx Pakistan Limited
(UMT, Lahore, 2003) Rizwan Mahmood Mughal
I have spent six weeks at Coates Lorilleux Pakistan Limited as an internee. Coates Lorilleux Pakistan is a Printing Ink manufacturing company. It is engaged in Designing, Manufacturing and Marketing of Printing Inks for the printing and packaging industries. This is the only ink manufacturer company in Pakistan, which is ISO 9001 certified. Over there I have learnt a lot about being practical in the market. The task that was given to me by my Advisor was to develop a Marketing Plan and to conduct a Marketing Survey for Water Based inks. For this I have developed a questionnaire and took a sample size of 20 ink users. For this I had to go to their respective places and conduct a detailed interview with the owners. In the analysis of the survey, 1 came up to know that, Coates Lorilleux has the highest market share of 39% in Liquid inks. On conducting the interview, it was analyzed that the customers have a problem with them because of high priced charged by Coates. For this I have recommended that to reduce their price and to keep up the current viscosity level. My next task was to develop a Marketing Plan for Coates Lorilleux. Suggestions were given that to position their product as a quality product rather than positioning on the basis of price. They should also have some promotional activities as recommended that to have some free samples for the customers or some free trials of inks. To give them some technical assistance when needed. Improve their distribution channel so that their customers have no problem with them and be more loyal. These were some of the suggestions given in the marketing plan.
INTERNSHIP REPORT ON DESCON
(UMT, Lahore, 2000) M.Waseeiti Khaliq
Internship Report on Digital Office Systems
(UMT, Lahore, 2002) Usman Qayyum
Digital Office System was founded in 1988. The company is the only authorized dealer of DELL, Compaq, Fujitech and AST, in Lahore. At the moment the company is providing computers and all kind of computer and networking services, to the companies. At the moment the company is not dealing with individuals. DOS has been dealing only in branded computers but now non-branded computers are also available at the company. The siuwey about the customer satisfaction, that I conducted while working in the company states that all the customers of the company are very much satisfied with the performance of the company. 50% of the customers of DOS are dealing with them for 1 to 3 years. More than 60% are availing all the services. 50% customers are under one year contract otheis are under 2 to three years. 50% of the customers rate the product delivery services as excellent and 70% of them think that DOS's complaint handling is excellent. 80% of the customers have been given after sale services and the same percentage thinks of the behavior of the staff as excellent. All the customers are satisfied with the charges receives by the company. The results of the survey for the retailer satisfaction of the company are very much in favor of the company. 80% of the retailers are dealing with DOS for 1 to 5 years and the company itself contacted all the retailers. 100% of the retailers are satisfied with the product delivery, technology and the replacement of the unsatisfactory goods. 60% of the retailers are buying all the accessories offered by the company and think of the behavior of DOS staff as excellent. 80% of the retailers think of the market reputation of the company as very good. All the retailers of DOS h^e recommended this company as their supplier for the next year. All this concludes that all the customers and the retailers of the company are fully satisfied with the company. I have also prepared a marketing plan for the company. Its objectives are, 25% increase in sales, increase in gross margin and maintaining it and 25% increase in the sale of services, by the next year. My recommendations for the company are, to open a big office in defense and start selling computers and services to individuals. Apply all the marketing techniques mentioned in the marketing plan. Start its own chain of shops through out the country.
Internship Report on Khalld Nazir Spinning Mills Limited
(UMT, Lahore, 2002) Amir Maqbool
This internship report is on "Khalid Nazir Spinning Mills Limited" who deals in manufacturing of yam in 16's, 20's, 24's, and 30's counts. All are available in both forms carded and combed. The company produces 100 % cotton yam and a blend of 52:48. Company is enjoying a good financial position. Annual tum over is more than 100 million US dollars. Khalid Nazir Spinning Mills is registered member of All Pakistan Textile Mills Association (APTMA). It has a good reputation in the local market. Although it is new in the intemational markets but it is introducing itself as quality conscious, punctual and competitive. There are four management departments and seven production departments. I spent most of my time during intemship in management departments and made a few visits to the factory, which is located in Kamooki. I observed that company is relying on its current contacts abroad for capturing intemational market. It is not making professional efforts for getting hold on intemational market. Company is more focused on local market. There are no official visits to intemational exhibition where company can get new customers. In export department I found that most of the work is done by the assistant and junior assistant. I would recommend them to make marketing efforts instead of working in traditional style. They need to explore more markets instead of relying on current contacts, which are reducing gradually due to increasing competition in the intemational market.
Internship Report on Packages Limited
(UMT, Lahore, 2001) MOHAMMAD ALl DODHY
The final project of BBA (H) is an internship report on Packages Limited. Packages Limited was set up in 1957 to provide quality-packaging material for Pakistan's growing consumer industry. This company was a joint venture among the Ali Group of Pakistan & Akerlund & Rausing of Sweden. The final project has been divided into eight chapters to facilitate the reader. The main objective of this project is firstly to provide the reader the basic information about the pulp zmd paper industry and secondly to provide the reader with various analytical and research studies. The methodology used for the analytical studies is the analysis of the secondary data that was collected by the organization. The data used in the research study is primary data and was collected for only research purpose. The method used for collecting the data was a questionnaire filled by the Tissue Department and as well as oral interview of representative of Tissue Department Mr. Abdur Razzaq, was also conducted. The result of the production rate analysis was that the company is producing at the rate that is very near to its capacity and the major reason for that is the less demand form its customer about that specific type of pulp. The year 2000 was the first year in the pulp mill when the chlorine was replaced with sodium hypochloride so the chemical consumption analysis results showed their points of deficiencies that was basically the higher kappa number. It was concluded from the plant-down time analysis that the major reason for the plant shutdown is either high level or no demand form the customer. The customer satisfection study showed the deficiencies of the pulp mill in the viewpoint of their customers that wanted improvement in operations, quality as well as production timing. It is suggested that pulp mill should increase its customer segment as well as it should increase its customer within the segments it is currently dealing. The pulp mill should conduct proper training programs for its workers, it is also suggested that in pulp mill working environment needs to be improved as well as the use of information technology requires more attention. It is hoped that these studies as well as suggestions will be useful for every reader as they provide a deep understanding about the various aspects of the pulp industry.
Islam society & systems (The Messages of the Holy Quran)
(UMT, Lahore, 2008) Ubaid Ullah Syed
Islam, Society and System
(UMT, Lahore, 2008) Usman Pervez
Perfectionism, self-concealment and imposter syndrome in university teachers
(UMT, Lahore, 2024) Saliha Moazzam
The main purpose of this study was to investigate the relationship between perfectionism, self-concealment and imposter syndrome in university teachers. A correlation study design was used and a sample of 100 participants (Males = 48, Females =52) of mean age 34 years (SD=6.35) was selected through multistage sampling technique. The measures used in current study were a demographic form, perfectionist tendencies scale for university students (Masood & Naeem, 2021), self-concealment scale (Javed & Jabeen, 2018), and Clance imposter phenomenon scale (Clance, 1985). The results yielded that perfectionism had significant positive correlation with imposter syndrome (.24*) and self-concealment (.29**). Likewise, significant positive correlation (.34**) of self concealment was found with imposter syndrome. However, no significant gender difference was found in imposter syndrome in university teachers. Moreover, nuclear family system was found as a significant negative predictor (β= -.28**) of imposter syndrome.
School effectiveness, as perceived by the head-teachers of govt. primary schools in sub-tehsil Renala Khurd
(UMT, Lahore, 2001) Shafiq Ahmad
School effectiveness as perceived by the head teachers of Govt. Primary Schools in Sub-Tehsil Renala Khurd. The purpose of the this research study was to know the views of the head teachers of govt. primary schools about school effectiveness and to make suggestions/recommendations for school effectiveness and improvement. Population of the study was limited to all the head teachers of govt. primary schools in Sub Tehsil Renalakhurd. Total population consisted 311 male and female govt. primary schools of which 30 schools were taken by random sampling. Five hypotheses relating to demographic variables (sex, experience, age, marital status and residential status etc.) were formulated. A questionnaire of 2 items was used as a research instrument. Through applying the t-test, one null hypothesis was rejected and four were accepted. By analyzing the data it was found that: ^ Most of the headteachers are clear about the goals of the school. Most of the headteachers have awareness that conducive culture of the school is necessary. Most of the headteachers are clear about the goals of the school. Most of the headteachers believe that democratic leadership helpful for effective school. Most of the headteachers are satisfied with their profession. 'v' Most of the schools, there is full cooperation of all the colleagues. In the light of the findings some recommendations and suggestions were made for school effectiveness and improvement.
STUDY OF WOVEN FABRIC DEFECTS IN FOUR DIFFERENT CONSTRUCTIONS
(UMT, Lahore, 2006) MUHAMMAD WAQAS AW AN
The basic purpose of Internship is to get know how about the practical knowledge and apply theoretical concepts on practical issues. This pioject is about the study of woven fabric defects in the four different constiuction of fabric. I have joined the Kohinoor Textile Mills to complete my Internship and after that I am doing the job here in production. I have discussed why the particular faults occurred in the particular type of construction, what are the reasons behind it and what aie the possible remedies. I have co relate these faults with each of the constiuction type and by the help of graphical data I just compare those to get possible results. For the completion of this project I have to observe the looms for hours, weeks, and even months so that I can get much reliable data. At the end I had given my suggestions to minimize these kinds of faults in the fabric making process.

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