Department of Social Sciences

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https://escholar.umt.edu.pk/handle/123456789/668

Department of Social Sciences was established in 2008 in the School of Social Sciences and Humanities (SSH) at UMT. The idea behind the launch of DSS was to cater to the needs of participants who have a keen interest in joining this realm of knowledge.

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Browsing Department of Social Sciences by Subject "Consumer Behavior"

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    Effects of Advertising on Consumer Behavior in Pakistan
    (University of Management and Technology, 2013) Huriyah Khalid
    The topic will cover various buying behavior of people in Pakistanthat what influence them and how they select the product. The analysis of creative team of advertising company will be done that what factors they keep in mind while designing a public relation campaign for any product that is being launched or re- launched in the market. Various advertising companies in Pakistanuse creative techniques. While designing an advertisement various questions arise in the mind of the creative head like what should the ad be? What emphasis will it give on it consumers? What kind of visual design should be chosen and what psychological impact will it give on its consumers. Creating an ad itself requires a whole homework. First of all you must be aware of your target audience and what kind of impact they will have by viewing this advertisement. The advertising agency must make sure that what message they are convening is appropriate for its target audience because of most of the time the consumer expect the better quality and is ready to pay even large amount and the producer focuses on quantity factor. If target audience is chosen wisely and the campaign is carried in a proper way by doing proper research the product will never fail to make its worth in the market and launching and re-launching of a product will always be successful in the market. Through various models it will be explained that what influences the mind of the consumer and how the decision making process works. The psychology of every human being is different and one product is useless for few people but rest find out some positive impact in it. Various interviews and questionnaires will be carried out which will help understand the nature of consumer perspective. People now days attach themselves with various brands because these brands use various kind of advertising techniques that people attract towards them. This affiliation creates a sense of security among people and level of satisfaction they get by purchasing that product.