Institute of Aviation Studies (IAS)
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Item Gerry’s dnata(UMT, Lahore, 2016) Akbar Hussain and Danial AhmedItem Brand Management practices in Different Airlines(UMT, Lahore, 2016) Junaid Muzaffar and Hamza MansoorBrand management is becoming more important with the changing of time and organizations are trying to differ themselves from other organization, the changing of time is playing a huge role in all these organization especially in aviation industry. A brand is a symbol, name, product or any unique activity, which makes the organization famous. In other words, anything which makes the organization famous and differs them from other competition in the market place. This project will help you get to know about brands and how brands can add value in their product or services, a brief discussion on aviation industry on how different airlines manages their brands in strict competition and still achieves good profit margin by using different strategies like sponsorship etc., to attain edge in the market. We hope that this project will help students to have clear understanding of the project and the how famous organizations are managing their brand. We have also given a brief introduction top Pakistan’s aviation industry and have discussed there weakness and strength according to the current situation, we have provided some recommendations to PIA on how to manage their brand and more importantly how to get back on his feet.Item The future of Customer Relationship Management in Pakistan International Airlines and how it can be utilized to revive PIA’s customers.(UMT, Lahore, 2016) Mohammad Hazaif Allaudin and Tabarak Ullah KhanIn this qualitative paper we present customer relationship administration systems and their effects on the Pakistan International Airline industry. We discus in which areas CRM frameworks can boost PIA and what sort of advancements or tools can enhance such systems. We discuss the past, present and the eventual fate of CRM in PIA. Toward the end of this paper we utilize the present airlines circumstances and their market sector requests to demonstrate the contrasts between business sector needs of major airline CRM frameworks.Item AIRPORT RAMP SAFETY AND ITS OPERATIONAL EFFICEINCY(UMT, Lahore, 2016) HUZAIFA JAMSHAID and M.BILAL RAZAIn aviation industry, aircraft operations have two phases, one when it maneuvers in the air and the other is when the aircraft is on the ground. Usually in airline operations, the ground operations are carried out in airport ramp region, where all ground services of aircraft parking, fueling, cargo/baggage loading/off-loading and passenger services or other operational needs are carried out. This research project based on ramp operations safety and its operational work efficiency highlights importance of ramp operation in airport, indicate mistakes that can cause any incident and accident, how to mitigate them and mention the problem in ramp operation. In some cases, there is no implementation of rules or SOP's as it was available in organization likewise some suggestion on the implementation of ramp operations at the airport are proposes. This study is done based on our four-year graduate study and internship or on-job training at Allama Iqbal International Airport, Lahore.Item A Comparative Study of International Airline’s Ancillary Functions(UMT, Lahore, 2016) Sajid NadeemThe airline industry has been struggling to survive in economic turbulence throughout its history. The volatility of the industry structure has driven the policy makers to come up with new sources of income in order to survive the fierce competitions from local and foreign competitors and the high fuel costs. Although airlines have been generating non-ticket revenue in the past by auxiliary functions, e.g. ground handling, maintenance, cargo logistics, duty-free shopping, consultancy, charters, inflight catering, and so on but these functions were generally viewed as separate businesses. The current mutually destructive competition market has created what strategy guru W. Chan Kim called a Red Ocean. In order to create a blue ocean, airlines are now focused on competing through brand differentiation. One strategy for differentiation is offering lower airfares via unbundling and offering ancillary services. This thesis discussed airline ancillary services from a marketing perspective, specifically from the retail and service industry point of view. The concept of airline ancillary offerings is explained with the help of applied examples from the airline industry with the support of marketing concepts. The researcher investigated the effects of ancillary offerings in the airline industry and the practices in use for their marketing. It was found that airline ancillary offerings allow passengers to buy only what they need for their travel and gives them control over travel costs thus building airline brand loyalty. The technical process of buying airline ancillary offerings via online retail and GDS travel agents was discussed briefly. Key words: Airline retail, ancillary services, à la carte pricing, bundling/unbundling of services.Item A Review over Orville Wright and U.S Army officer Thomas Selfridge air crash on September 17th, 1908(UMT, Lahore, 2016)he history of Aviation extended over thousands of year. It was a dream, a dream of man to fly. A mind-set of human that are the motivation upshot of the scenery like flying birds which motivates them to wonder about that how man can fly into the air. And that has been subtle into their traditions and through the myth and stories of the time which emulate the desire of human to reach the air. Symbolic records and incredible creatures representing flight proliferate and habitually take the form of flying beasts or human figures outfitted with wings. Myths and legends have played an important part in man’s invasion of the air. The foremost goal of this project is to investigate on the Air crash in which a fatality occurred for the first time in the history of Aviation on 17th September, 1908 in which the U.S Army officer Lieutenant died and the Pilot Orville Wright was seriously injured. The basic purpose is to determine the gaps and the reasons behind the crash. This practicum is structured in five steps. 1. Introduction to the Aviation. 2. Early concept of Flying/ Myths. 3. Chain of events of accidents. 4. Introduction to the related characters involved directly or indirectly in the accident. 5. Analysis of the previous research gap. 6. Identifying other reasons of the accident. 7. Inquiry report. 8. Conclusion.Item AIRLINE MARKETING PLAN(UMT, Lahore, 2016) ALI MEHMOOD and AHSAN NISARWe are group of two friends who have worked on the marketing project of an airline. The main reason of this project is to realize the importance of marketing in airline industry and what marketing can do to promote a business. We will launch a new airline whose name will be LoCost (feel free to fly). Our basic task and objective is to launch an airline in the current economic condition. The airline we will launch will only caters the society of Pakistan which are lower middle and middle. As Pakistan is suffering from terrorism and is in worst condition of its life and people here are depressed. We will provide cheap and healthy transport to all these depressed people. The name of our airline will attract the customer and make a sense in their minds that the airline is very cheap and it is the main reason why we choose such a name. We will use simple marketing techniques to market our product and will not waste money on other expensive techniques to market our product rather we will use sponsorship technique i.e. will sponsor cultural events, sports etc. Our main objective is to finish the fear among the people that the air travel is very expensive and is only for rich people or the people of high standards. We are using the strategy which is “Cut the cost, earn the revenue”. Due to this strategy our in-flight luxuries are reduced which has greater effect on the cost. The population of Pakistan is increasing day by day so we have decided to hit such a segment of society which is greatly affected by the cost of air travels and the society is lower middle and middle class because they do not think beyond basic requirements like food, shelter and clothes. We will do something for the largest part of society of Pakistan which is lower middle and middle class and let them think that there is someone who care for them “Feel Free to Fly”. We have done a lot of research and gather a lot of important information but now we got to know the exact situation of Pakistan through PESTEL analysis and business opportunities. We have learned that there is a lot of vacant space available in the aviation industry to improve and unique ideas can insist investors to invest in this industry. The idea of LoCost will bring revolution in the aviation industry and our competitors will use our strategies to market their business.Item HISTORY OF AVIATION (Kitty Hawk to Pakistan)(UMT, Lahore, 2016) Mohammad Saad Shahid and Amna HafeezThis project report was commissioned to study as how flying emerged across the world. It reflects the innovations and inventors of the flying and their struggle behind it. This research also expressed aviation not only in the west, but also how it entered in the sub-continent and what were the circumstances of Flying in Pakistan. It highlights the enthusiasm of the Inventors and also illustrates the attention of the aviation in sub-continent and how Aviation in the west became a business. Depiction of first aircraft that flown in the sub-continent and the reason behind it. British were the people who took initiative of aviation in the sub-continent. Geographical location of sub-continent drives the interest of British to start aviation in it. Sub-continent became one of the most important places for the aviation and aviators. After the partition of sub-continent, aviation in Pakistan was in process because of only single airline operating at that time. The Airline has the monopoly and full government support. With the passage of time, the state owned airline was introduced which ruled the Aviation Industry of Pakistan for a long time. At that time, Aviation in Pakistan had a boom period and Pakistan got excellent recognition around the globe. The most appealing thing about this project that you will get is the number of Airports which were operated in the past. The competition has been started after a long period and then how our country improved itself in Aviation. The main reason of selecting this project was to explore the History of Aviation and History of Aviation Industry in Pakistan. This is our dream project and we wanted to do something different for our industry and to collect and summarize the history of the world and our country in Aviation on a single platform. It is very pleased to express that we have learned a lot of things and we are motivated enough after completing this project. This enhanced our analytical skills and critical thinking to great extent. Not only from the internet, we also got data of this project from experienced people of Civil Aviation Authority and Pakistan’s Aviation Industry. One of the big advantages that one can get from this project is awareness about the HistoryItem Roles and Responsibilities of Flight Operations Officer(UMT, Lahore, 2016) Ammar Akbar ButtItem Human Factors in Aviation Maintenance(UMT, Lahore, 2016) MUHAMMAD SIDDIQUE and MUHAMMAD ALIItem Potential of Aviation Industry in Pakistan(UMT, Lahore, 2016) Khalid NiazItem CREATING BLUE OCEAN STRATEGY FOR AIR INDUS (PVT) Ltd.(UMT, Lahore, 2016) Sobia FayyazThis project deals with general concept & perspectives of Blue Ocean Strategy, its implementation & affects on Pakistani Airline Industry where airlines can be able to create their Blue Ocean Strategy & generate huge profits by fulfilling customer needs & wants with value innovation process. Due to advancements in technology & continuous research prospects, global milieu has become much vibrant & crowded. Everyday changes, both in internal & external environment, have given a boost to higher rivalry & companies are searching for such strategies in which projections for handsome profit & augmentation are offered. I chose this topic because due to globalization, business opportunities are more to be explored but in a non-traditional way by targeting markets & customers of every segment & different taste in one way or the other, keeping profit & growth prospects sustainable. I've always been desirous to work for one such project where I can drive latest ideas in order to help industry boom & therefore, I have, by sources of primary & secondary data research & analysis & low-cost transport market study, have applied theory of Blue Oceans to airline industry taking in consideration example & pathway of one of the major incumbents of Blue Ocean Strategy in airline industry i.e. "Southwest Airlines." The best part about project is that it's based on a new horizon of industry, a latest concept that just emerged a few years back & people today badly need to understand & implement it for good. I came across many new things & my knowledge increased while I was working on project. I felt way too much motivated by end of the day. It has helped me enhance my critical thinking with analytical skills to the extent of possibility.Item AUTOMATED FACILITIES AT THE AIRPORTS AND PASSENGER PREFERENCES(UMT, Lahore, 2016) Rana Muhammad Faiq Alam and Rizwan ZafarWe believe that true excellence comes from quality and not from quantity. So for that reason this project report has been written in mind keeping the passenger facilitation in mind and comparing the international practices to Pakistan’s scenario. We reviewed the already available literature on the web and then worked to prove the significance according to the managerial and academic contributions it will make. Process diagrams and flowcharts are illustrated which compare the passenger’s facilitation process between Allama Iqbal International Airport and Dubai International Airport. Elements of facilitation at airports in regards to passenger facilitation were explored and opinions from passengers were taken through surveys conducted at Allama Iqbal International Airport Lahore. The survey data was entered into SPSS and we derived plausible results from it. This report describes the passenger facilitation in respect to passenger perception with the various ways in which the discussions and conclusions, once implemented, will be able to monitor control and improve passenger facilitation process at Pakistan’s Airports.Item Aviation’s Quest for Tourism in Northern Areas of Pakistan(UMT, Lahore, 2016) Mohammad Aqeel Butt and Baseer Ullah KhanThis project composes the dynamic impact of Aviation over Tourism industry. It discussed the interdependence operations and practices of both towards the societal and economic growth of the country. Understanding colossal importance of air transportation services to the tourism development on international and domestic level. The main reason of project is to discover and disclose the hidden gems of Pakistan to the world, and to captivate the domestic and international tourism. The aviation is an opportunity for the development of tourism destinations of northern Pakistan. It highlights the potential of Northern areas of Pakistan for tourism, and the collaborative role of stakeholders of tourism such as airlines, airports and Ministry of Tourism; as, half of the population’s incomes of northern areas depend upon tourism sector. It focuses the importance of northern airports of Pakistan such as Chitral Airport, Skardu Airport and Gilgit Airport, and PIA venture to boost tourism in the Northern Areas of Pakistan.Item Project Report Strategic analysis of contemporary practices in hiring of pilots and cabin crew at Pakistan International Airlines(UMT, Lahore, 2016) AwaisNadeem and Fatima HafeezWe have completed this project for the requirement of our Bachelor’s degree program from University of Management and Technology. This report includes about the strategic analysis of contemporary practices being used or running in Human Resource Department of PIA. In this we have researched on the hiring process of pilots and cabin crew in PIA, That how PIA is hiring their pilots and cabin crew. Then we have compared this practice with national and international carriers that are operating and covering the market of Pakistan. We have seen during our research that there is a system in PIA, but being a government owned airline system could be compromised by some other means instead of getting hire on merit. There are many problems and lapses which should get resolve in time but according to our research we are just focusing on the contemporary practices of PIA. We have also studied some of the literature reviews of best hiring (R.R Impact of personnel recruitment in organization, Effect of selection and recruitment of employees, job satisfaction and retention of employees in an organization) and about the best HR practices of HR department in other organizations and learnt a lot from them and compared it with PIA’s practice. PIA is lacking its abilities, no doubt PIA has potential to grow and have one of the best and experienced employees but some serious problems are not letting PIA to grow. By comparing and analyzing PIA’s external(EFAS) and internal(IFAS) factors we got the result that PIA is on average rate and international and national airlines are giving high competition to PIA and they are playing in market with above average rating. In the end we have done its SWOT and PESTLE analysis, and concluded our report.Item Modern Runways for Smooth and Safe Operations(UMT, Lahore, 2016) AMNA ZAKRIAItem Airline Passenger Preferences and Passenger Knowledge about Airline Offerings(UMT, Lahore, 2016) Abdul Wajid RuhiPrevious research on expectations, attitude and satisfaction and travel patterns regarding the major airlines worldwide has provided a little more than an interesting expressive “picture” of the average airline passenger. This study tries to move past basic expressive data of carrier travelers to recognize attitudinal examples and connections in the route shoppers at fluctuating levels of voyaging recurrence in the perspective of business flying industry. This study also tries to identify what a passenger want from the very beginning to the end of his/her journey, and change in needs and wants of airline passengers which is changed in past few years due to the rapid change in technological advancements. This study will demonstrate the correlation between individual trials as reported by the survey respondentsItem Establishment of NAP CABs at International Airports of Pakistan(UMT, Lahore, 2016) Aqib Javaid and Mehroz BhattiNap Cabs is operating sleeping cabins inside airport terminals and for short-term use. Particularly the nap cabs are successful when passengers have long stopover times or experience extended waiting. The operational idea of these premium cabins is in particular designed to meet the challenges of high protection transit zones in busy airport terminals Like Pakistan International Airports due to they face high security challenges. Several airports around the world have opened the small size resting rooms that can be rented for several hours by passengers with delayed flights. Nap cab shaped like a rounded box, giant measuring 2 meters long, 1.4 meters wide and 2.3 meters high. It could be located close to boarding gates, reducing down on motel transit instances even more than ever. A prototype of the Nap Cab is currently on display, to offer passengers an insight into the provider, at Moscow’s Sheremetyevo worldwide Airport. There are plans to commercially function numerous additional Nap Cabs at the equal airport within the very close to future. The predicted price can be US$10-15 per hour, and a concierge will take payments, provide keys, and so forth.Item Getting Grip on ILS CAT-III B for Allama Iqbal International Airport Lahore(UMT, Lahore, 2016) Bilal Ahmad and Ahmad Waqar BhattiThis final year project or document shows what is ILS Cat-III B and what is the purpose of ILS Cat-III B what are its operations installed at AllamaIqbal Lahore International Airport. As well as we will discuss about what things or process required to obtain ILS Cat-III B certification. And we will also discuss that are we getting proper benefits from it or not and comparison of International Airlines and National Carrier getting benefits from it. The ILS Cat-III B operation objective at Lahore International is to provide safe landing in low visibility as we know in Pakistan in winters the Fog is on peak so it was our need. Although ILS Cat-III B on Lahore International also give airlines an opportunity to invest (by upgrading their aircrafts and giving their crew ILS proper trainings) as it is basic need of airlines to maintain their schedule throughout the year without any diversion due to bad weather and airline can lower their costs incurred by diversions to other airports and preventing their image and passenger compensation. As ILS Cat-III B is the most advance technology instrument installed at Lahore International Airport and its operational approval for maintaining a specific level of safety at Lahore International Airport depends upon certain elements (The Aircraft, The Airfield, The Flight Crew, The operator) we will discuss in this document. The elements listed above must comply with the regulations established and also the aircraft should be approved for ILS Cat-III B operations and the specific airfield should also be approved for installing ILS Cat-III B and its operation which we will discuss briefly in this document.Item AIRLINE MARKETING STRATEGIES IN PAKISTAN(UMT, Lahore, 2016) Muhammad Adnan Khurshid and Shazeena FatimaMarketing is considered as an integral part of any business. Organizations use it as an effective tool for delivering message to customers in attractive way by understanding and satisfying their needs and wants. But unfortunately, Pakistani carriers aren’t giving any kind of special attention towards this important tool. Our objective in selecting Airline Marketing Strategies in Pakistan for final practicum is to discuss the mistakes of marketing that Pakistani carriers are committing, the problems in marketing strategy due to which customers are switching to foreign carriers like Emirates, Etihad, Qatar, Turkish and so many others. We also quote examples of successful airlines and analyze their marketing strategies with Pakistani airlines and discuss that they should modify or change their ancient marketing strategies. In the end, we give some recommendations that how Pakistani carriers can make effective marketing strategies to attract more customers and strengthen relations with loyal customers because without loyal customers, no airline will touch the heights of success.