AIRLINE MARKETING PLAN
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Date
2016
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Publisher
UMT, Lahore
Abstract
We are group of two friends who have worked on the marketing project of an airline. The main reason of this project is to realize the importance of marketing in airline industry and what marketing can do to promote a business. We will launch a new airline whose name will be LoCost (feel free to fly).
Our basic task and objective is to launch an airline in the current economic condition. The airline we will launch will only caters the society of Pakistan which are lower middle and middle. As Pakistan is suffering from terrorism and is in worst condition of its life and people here are depressed.
We will provide cheap and healthy transport to all these depressed people. The name of our airline will attract the customer and make a sense in their minds that the airline is very cheap and it is the main reason why we choose such a name. We will use simple marketing techniques to market our product and will not waste money on other expensive techniques to market our product rather we will use sponsorship technique i.e. will sponsor cultural events, sports etc. Our main objective is to finish the fear among the people that the air travel is very expensive and is only for rich people or the people of high standards.
We are using the strategy which is “Cut the cost, earn the revenue”. Due to this strategy our in-flight luxuries are reduced which has greater effect on the cost. The population of Pakistan is increasing day by day so we have decided to hit such a segment of society which is greatly affected by the cost of air travels and the society is lower middle and middle class because they do not think beyond basic requirements like food, shelter and clothes. We will do something for the largest part of society of Pakistan which is lower middle and middle class and let them think that there is someone who care for them “Feel Free to Fly”.
We have done a lot of research and gather a lot of important information but now we got to know the exact situation of Pakistan through PESTEL analysis and business opportunities. We have learned that there is a lot of vacant space available in the aviation industry to improve and unique ideas can insist investors to invest in this industry. The idea of LoCost will bring revolution in the aviation industry and our competitors will use our strategies to market their business.