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Browsing MSC Marketing by Author "Ali Amin"
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Item 4a plastic crushing & recycling pvt ltd business plan(UMT.Lahore, 2020) Imran Berjees; Ali Amin; Muhammad Awais Azam Khan; Aizaz Parvez; Amir SohailPlastic Recycling is a method of collecting & processing waste plastic materials and convert that materials into new products. Although, from the conclusions that recycling can be a good business, it’s also has good effect on the environment. There are numerous different kinds of plastics are being used in Pakistan & across the world. Plastics is used in everyday items like pen, buckets, pods, cups water pipes etc. Each & every plastics are being developed for special use and purpose. The complete analysis of the industry and company is performed during this project. 4A Plastic crushing unit is to be established as plastic crushing unit in Lahore where 55% of plastic is being wasting. The project is supposed to crush used plastic bottles and then Company will create a PET cleaning and refining products. The Company will be vertically integrated, and will utilize almost all of its recycled product in its Packaging unit. About our country Pakistan’s viewpoint related to used plastic controlling ad managing, landfill is not a viable option because of a lesser amount of availability of land in inner-cities areas while moving it to surroundings of cities is cautiously impossible due to transportation cost. Henceforth, recycling, crushing & reusing of waste and used plastic materials are most reasonable and practical options as per the current condition of Pakistan. The most important considerations & equally factors for success of the project include the selection of a location & equipment because the more efficient plant direction and equipment means less input and high output. Likewise, concerned management experience is also important to run the business successfully. Marketing efficiency and business linkages are also important factors to run business successfully. Likewise, the research also focused on searching consumer preferences and marketing gap over a couple of activities in which average score of our Crushing unit is slightly higher as compared with other units in industry. We are optimistic, that direct and indirect competitors of 4A Plastic Crushing unit are comprehensively analyzed, which are producing and marketing same type of