MSC Marketing

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Browsing MSC Marketing by Author "Ahsan Siddiqui"

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    Impact of special display merchandising a pre-post experiment on consumer buying behaviour
    (UMT.Lahore, 2021) Ahsan Siddiqui; Neha Khalid
    This study conducted to understand the effects of pre and post purchase behaviour of Consumers on the bases of Special Display. The purpose of special displays is to attract, engage and motivate the consumers towards making a purchase. Where it creates the impact on the buying behaviour of Consumers. To evaluate our study, we conducted An Experiment for Two days. Day 1 as Pre-Experiment and Day 2 as Post Experiment. The pre-Experiment was to evaluate our declaration and consequently investigate consumer passion and getting habits with no special display and colour theme of glasses whether it make any effect on consumer or not. The post Experiment was to evaluate the effect of unique display and aesthetic merchandising, for that reason, to check out exactly how substantially special display stimulate the customer acquiring behaviour by getting their aesthetic interests. The Background was the independent variable, and the product was the dependent variable. The Analysis was made through SPSS. As the Result special displays have more powerful influences on individuals who value aware as well as make them purchase much more, while having no results on simple display aware people. From this research it is clear that the plan of the special displays in an eye-catching manner launches new rate of interest concerning the products psychological of the consumer