MSC Marketing

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Browsing MSC Marketing by Author "Adil Zafar"

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    Hyundai’s return in Pakistan
    (UMT.Lahore, 2020) Adil Zafar; Hamza Raza; Abdul Moiz; Muhammad Haseeb; Abdul Rehman
    The Nishat group has partnered with Hyundai Motor Company to introduce some of its product line in Pakistan. The company will be responsible for the manufacturing, sales, marketing, spare parts availability for the brand within the country. The report highlights and discusses the products being offered by Hyundai Nishat and their current pricing along with its current performance and market standing within the automotive industry of Pakistan. Hyundai being a new entrant within the automotive industry of Pakistan has to face severe competition from market dominant manufacturers like Honda, Toyota and Suzuki. Analyzing the different stakeholders of the Hyundai Nishat Motor project – PESTEL analysis has also been conducted to verify the feasibility of the initiated proposal. Porters five forces model analysis has been used to gauge the industry attractiveness of the Pakistan automobile market and how the internal stakeholders of Hyundai Nishat can possibly leverage it to their advantage with the application of strategic planning and crafted execution. Critical Success Factor analysis highlights the core areas that would be incremental in deciding the success of the Hyundai brand in Pakistan. The report highlights possible solutions and potential strategies that Hyundai Nishat can apply in order to increase its sales across the country and to increase its market share for a better future. Extensive product and pricing analysis has been conducted which delves into the product line of prominent automotive players such as Toyota, Honda, Suzuki and Hyundai. Multiple variants in different segments such as hatchback, sedans and SUV’s are being offered by these players. Detailed pricing strategies analysis looks into the pricing strategies being utilized by the automotive players such as competitive pricing and or price skimming. Promotion and placing strategies have also been identified and discussed. Through the use of the Boston Consulting Group (BCG) matrix and contemporary market trends the categorizing of Hyundai’s product portfolio has been done. Competitive Profile matrix has been used to gauge the competitive position of Hyundai amongst other prominent players. SWOT analysis was carried out to identify internal strengths and weaknesses and external opportunities and threats. Through the usage of several aforementioned marketing tools, market data and analysis – foreign markets as well – solutions have been proposed in overcoming obstacles that will arise in the field of Sales & Marketing, Dealer Development and After Sales.