MSC Marketing

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Browsing MSC Marketing by Author "ALI FARHAN"

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    A study to investigate the RETAIL store performance
    (UMT. Lahore, 2018) MAZHER ALI; ALI FARHAN; NAJAM GHOUS ALI SUMROO; JAFAR IQBAL
    Sana Safinaz is an apparel retail brand in Pakistan fashion industry. Sana Safinaz started with the unstitched fabric but with the passage of time, it jumps into ready to wear clothes. Sana Safinaz started the jurney of their venture with only a single line but with the passage of time it’s converted in to complete brand with its retail channel. Sana Safinaz known for their bridal collection in the start but now the brand image covers overall. Sana Safinaz as a strong brand name targeting the niche and providing them the best class fabric in a form of stitch and unstitch. Above all Sana Safinaz has experienced management which keeps moving it to the road of success and if it so, then the staff can also put life into estebelling its reputation. Sana Safinaz did not throw their vision & mission yet but they are working ongoing basis on the upcoming trends and also focusing oncustomer demands. Moreover Sana Safinaz claims itself to be the market leader and yes it is true that it has an edge over its competitors in designs, innovation and stores layouts. With the coming years Sana Safinaz goes for international market as already there unstitched fabric is exported to all over the world, but they are going to build there on Stores and make their brand strong as well Internationally. In terms of services, Sana safinaz providing online web store for the ease of their customer. Above all the main business comprises of the retail stores that are very important in terms of generating the revenue. The retail stores are if generated profit and showing positive image then it must be important to moniter its performance in terms of its streghts and weakness, For that a retail audit to be conducted for the retail stores of Sana Safinaz, to maximize their efficiency and work in to more productive way by highlighted the areas that are uncovered. In this way the healthy practice of different stores should be benchmark and can flow the practice in other store to keep the operation of the stores run in a smooth way. So an audit would be designed for the retail stores to check its productivity. Moreover the retail store audit is to be designed to gain the loyalty in terms of customer satisfaction and also by improving the processes and customer support service. The retail audit can be done in way that every operation related to the store including, stock, staff, merchandise are to be measured that by gathering their results we can conclude the areas to be focused for performing the best practices.