School of Textile and Design (STD)

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Browsing School of Textile and Design (STD) by Author ": Mariam Chohan"

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    Zananeh Entrepreneurial Hub: A Multipurpose Workspace for Female Entrepreneurs “Unleashing the potential of women in business”
    (UMT, Lahore, 2025) : Mariam Chohan
    The growing trend of home-based businesses has highlighted the need for a professional working environment for women, complete with the required tools to improve their creativity and productivity. "Zananeh" is a well-thought-out space for female entrepreneurs to make the most out of their skills. Zananeh's mission is to assist women and provide opportunities to grow and shape their businesses. It is a commercial facility with attractions like sewing labs, baking stations, and inventories. Meeting spaces, prayer rooms, seminar halls, and daycare facilities are also provided. This venue is specifically developed for women in business to encourage them to discover and maximize their potential. The space is visually pleasing without compromising practicality. According to data, women account for approximately 38.8% of the global labor force, however, the number is lower in Pakistan. The main reasons include cultural standards, social stigma associated with gender roles, and religious restraints resulting from a lack of information. Women-owned start-ups obtain only 2% of total worldwide funding. A specialized center will increase its reputation while also providing professional space. Their clients, prospective partners, and investors will take them seriously. Women-owned firms grow five times quicker, and when all prerequisites are met, they can grow ten times faster. Essentially, "Zananeh" offers a unique strategy for supporting female entrepreneurs by creating a setting that supports creativity and productivity while simultaneously challenging societal norms and promoting economic progress. "Zananeh" aims to revolutionize spaces for women by fostering inclusivity, creativity, and advancement through its diverse services and unwavering commitment to change