Department of Operations & Supply Chain

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https://escholar.umt.edu.pk/handle/123456789/412

Operations & Supply Chain serves as the backbone of any business organization, be it a manufacturing facility or a service provider. It enables organizations to achieve their objectives through providing effective and efficient solutions to customer needs.

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Browsing Department of Operations & Supply Chain by Author "Asif, Muhammad"

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    Implementation of CPFR model in the food manufacturing industry
    (University of Management and Technology, 2014) Asif, Muhammad
    Purpose This study examines the collaborations by downstream and upstream partners of food companies supply chains. This research covers the implementation of CPFR model in food manufacturing. The idea behind this process is to make collaborative actions on all members of the supply chain to come up with a shared vision and objective. Based on the core concept of this process partners along the supply chain share information based on customer trends and needs to create a single forecast that is visualized at all times by its members to act accordingly to sudden changes in demand. In the literature discussed of collaborative supply chains to enhance the efficiency of supply chain management and alignment of supply chain partner. The implementation of CPFR enables the food manufacturer to tie up with its supply chain existing partners and potential partners as an entity toward the same objectives, and brings maximum benefits to each participant. Design/methodology/approach This is a case based research. For the deep understanding of this phenomenon qualitative research was conducted. The second approach was to contact the companies involved in the research and use semi structure questionnaire to identify the relationship and the problems involved in their supply chain structure. Primary data was collected through semi structured interviews with supply chain managers, documentations and also made through direct observations in the focal firm. Interviews are conducted from 9 supply chain managers. Further for data analysis Flow Model is used and validity and reliability of the data improve the quality of this research. Findings The supply chain management researches indicate integration/collaboration in the business process. Yet, despite positive attitudes towards collaborative planning, forecasting and replenishment (CPFR) and several pilot implementations undertaken in the beginning of the millennium, significant implementations of collaborative forecasting are still scarce. In this paper shows the high contribution of collaborative planning, forecasting and replenishment (CPFR) model in the food manufacturing industry such as accurate forecasting, reduce bullwhip effect by the collaboration of partners, to achieve the better visibility within the supply chain. This research is focused at the implementation of SC strategy yet in the food industry not implemented the CPFR in their process. Finding tells us focal firm working at the VMI strategy and used forecasting technique for their internal process. Focal firm used CCM for communication with internal and external business process. Practical implications This model is based on collaboration among the partners and some modification for the food industry in order to achieve great benefits in the supply chain. We draw upon finding and literature from both successful and less successful implementations to illustrate which factors contribute less successful implementation of CPFR model in the companies. Originality/value This study aims to not only discover the gaps present in the food manufacturing supply chain performance measurement but endeavors to fill up the knowledge gap to suggest which business strategy is facilitating the development of food manufacturing supply chains and enhance efficiency of supply chain partners. Keywords: Collaborative planning, forecasting, Collaborative replenishment, Case study.