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Browsing BS by Author "Kainat Rashid –"

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    Women Empowerment through Women Entrepreneurship
    (UMT.lahore, 2024-04-22) Kainat Rashid –; Malaika Ikram
    The study examines the experiences of women entrepreneurs in the Kasur district of Pakistan, focusing on how their businesses contribute to their empowerment. We adopted a qualitative research approach, conducting in-depth interviews with various women entrepreneurs associated with LUMS University. Through these conversations, we aimed to uncover the challenges they face when starting and growing their businesses. The findings reveal that women entrepreneurs encounter several significant obstacles, including limited access to financial resources, cultural expectations, and a lack of educational opportunities. Despite these hurdles, many women demonstrated remarkable resilience and creativity in their efforts to establish and expand their businesses. They utilized strategies such as building supportive networks, seeking mentorship, and leveraging their unique skills to navigate the difficulties they faced. The stories shared by these women highlight the important role that entrepreneurship plays in promoting women's empowerment in rural areas. By starting and managing their businesses, these women gained financial independence, improved their social status, and made positive contributions to their families and communities. Additionally, by employing random sampling, we ensured that our research captured a diverse range of perspectives and experiences from women in Kasur. This approach enriched our understanding of the various factors influencing women's entrepreneurship in the region. Ultimately, study emphasizes the potential of entrepreneurship as a powerful tool for empowering women in Kasur. It also points to the need for supportive policies and resources that can help women overcome barriers and succeed in their entrepreneurial endeavors. By fostering an environment that encourages women's entrepreneurship, we can contribute to broader social and economic development in the community.