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    BEING A HERMAPHRODITE (HIJRA)
    (UMT.Lahore, 2012) MAHRUKH AHMAD
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    Effects of Advertising on Consumer Behavior in Pakistan
    (UMT.Lahore, 2013) Huriyah Khalid Butt
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    Telecommunication and Advertisement impact on Youth in Pakistan
    (UMT.Lahore, 2013) IFRA ASHRAF QURESHI
    Youth plays a significant role in building of the nation and in the development of a country. Their adoption, aspiration, and objective lead towards change in social value of a culture. Ongoing study investigates the impact of telecom advertisements on the behavior of youth, the social values of Pakistani youth. Telecommunications in Pakistan describes the overall environment for the growing mobile telecommunications, telephone, and Internet markets in Pakistan.
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    ELECTRONIC ADVERTISEMENTS COLONIZNG EASTERN MINDS
    (UMT.Lahore, 2013) ZAREEN ANEES KHAN
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    PERCEPTIONS ABOUT THE EVIL EYE BELIEF PRACTICES AMONG SARAIKI MOTHERS IN A PUNJABI VILLAGE IN PAKISTAN
    (UMT.lahore, 2015) QURAT-UL-AIN
    The evil eye phenomenon is common in all cultures. In Pakistani context, this phenomenon has been rarely studied. The aim of the study was to explore the evil eye belief practices among Saraiki mothers in a village in Punjab, Pakistan. Saraiki mothers of Punjab believe in the evil eye phenomenon and have perceptions about its causes and effects. They adopt several types of protective and remedial practices to ward off the evil eye. This study investigates the perceived causes and effects of the evil eye and protective and remedial practices. Using qualitative interviews as primary research method, the researcher approached ten (educated & uneducated) mothers in the village and conducted in-depth interviews. The researcher conducted qualitative content analysis. Themes were emerged directly from the data that produced the interpretation of the finding. People religiously believe in the evil eye and its harmful effects. They relate it with a feeling of envy that intentionally or unintentionally trigger harmful wishes. Besides other folk remedies, Islamic amulets (tawiz) and incantations (dam/ ruqya) are popular religious remedies. The study concludes the religious basis of the evil eye beliefs and religious and folk remedial practices that provide a magico-religious healing framework initiated by a magico-religious perception of the belief.
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    THE PERCEPTION OF FEARS AND EXCITEMENTS AMONG NEW UNDERGRADUATE FEMALE STUDENTS
    (UMT.lahore, 2015) TAIBA JAVAID
    The study attempts to explore the perceptions of fear and excitement among new female student enrolled in their first undergraduate program in a university. Using a qualitative approach this longitudinal study investigates the fear and excitement of the new female students on their first experience of the university studies. Main objective of study is to explore in-depth feelings of the students that they experienced during their early days in the university and then again in the second semester once they get adjusted in.
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    The Perception of Females about Divorce
    (UMT.lahore, 2015) Tayyaba Khan
    Divorce exists in every society, and culture of the world, the marriage and divorce can’t be separated from each other, because they are dependent on each other, The Current study aim to find the perception of women about divorce, the prime focus is on the factors behind the perception construction about something indicate that there have been some construction upon which this perception is created, so we were trying to see this both thing. The factors analyses under the perception of construction individual theory, feminist Theory and Dual Income Theory.
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    Gender based violence
    (UMT.Lahore, 2016) Shayan Shaukat
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    PORTRAYAL OF GENDER ROLE AND STEREOTYPES IN WOMEN MAGAZINE ADVERTISEMENTS
    (UMT.Lahore, 2016) Amna Farooq; Madiha Noor
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    The Impact of Electricity and Gas Load Shedding on Social, Economic and Psychological Well Being of Factory Workers.
    (UMT.Lahore, 2017) Muhammad Faizan Jamil
    Influx of energy deficit wrapped everyone in its radar and this paucity causes towards the intense load-shedding of gas and electricity all over the country. Due to having power deficiency, residential and industrial areas are getting excessive interruption of gas and electricity that creates worst circumstance for the citizens. The progress and prosperity of economic circuit is heavily depends on the energy sector and due to having fierce shortage of electricity and gas towards the industrial zones, the working class of factories is becoming protuberant victim of thIs whole scenario. The purpose of conducting this research was to examine and co-relate the impact of energy crises with social, economic and psychological well-being of factory workers. Mixed research method was used to analyze the results through in-depth interview and five-lickert questionnaires, target population of this study was two rice factories of Mandi Faz Abad, from where twenty factory workers were selected for qualitative section through judgmental sampling technique and fifty factory workers were selected for quantitative section with the courtesy of convenient sampling technique. Results revealed that, significant negative relationship were found between energy crises and well-being of the factory workers in Mandi Faiz Abad
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    Teachers as collaborators in diverse classrooms
    (UMT.Lahore, 2017) Arslan Shahzad
    Cooperative learning method is a pedagogical approach which helps students to develop 21st century’s most sought after interpersonal and social skills. In a classroom students taught under cooperative learning approach learn team building and positive independence within the group. Cooperative learning method enhances their academic achievement. Cooperative learning approach is best applicable in diverse classrooms where students from different academic and cultural backgrounds interact and develop diverse knowledge about a specific subject. When students from different cultural backgrounds engage in learning process in a team it also helps them to value each other’s opinions. To make sure that all the students are participating in knowledge construction, teacher’s role is very principal. Teacher is an essential part in this method. Qualitative method including three focus group discussions coupled with five in-depth interviews conducted with students registered in cohort subjects.
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    ICT & WORK/ LIFE BALANCE IN THE LIFE OF ACADEMICS
    (UMT.lahore, 2018) Javeria Zakir; Hina Siddiqui
    In the world of globalization and advancement the place of information and communication technologies (ICT) has been stronger. ICT plays vital role in the life of Academics .The study shows the relation of ICT in human life there pros and cons. It ICT has already changed human life in different stages .it connects the world with students, Academicians, comparison between public and private sectors. The study focuses the effects of ICT’s in work life of academicians. It creates flexibility to work outside of workplace and working hours. Interviews have been conducted with teachers of university of Punjab and Lahore University of management sciences. We choose 11 respondent of LUMS University and every student gave a logical opinion about ICT. And we choose 7 respondents from Punjab university every student gave her productive opinion that how ICT’s create conflict in personal and professional life. It categorizes as publics and private sector to analyze the overall trend which has been further divided into two parts. At one it deals with work/life balance and at another end it portrays the work/life conflicts.
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    Understanding The Experiences Of Displaced People Of Naval Society.
    (UMT.lahore, 2018) HABIBA TAHIR; NAVEED SHAUKAT
    he impact of development induced displacement has been studied for three villages sher da-mayal , khurd and kang gotta syeda by taking a sample size of 15. Education and health facilities have been identified as major persuading factors compelling people to displace from the place of origin whereas psychological, cultural and traditional practices are the factors that contribute most towards keeping people from displacing to other areas. Educated and skilled people have relatively better opportunities to settle down in urban, sub-urban areas and cities and they seem to be satisfied with their earnings and work. Uneducated people running small businesses such as grocery shops, tuck shop, general stores etc after displacement also consider themselves well off and are satisfied at the place where they were displaced. The benefits of the displacement have largely been enjoyed by the young and energetic people whereas the older people seemed to be unhappy due to fond memories and a nostalgic element with their native homes.
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    Representation of Ideal wife Image and Violence against Women (Martial Rape) in Pakistani Drams
    (UMT.lahore, 2019) Pari Jan
    Media is a very huge force, capable of shaping the audience's thought process and values. This study claims that gender is a social system and it is defined by certain performative acts; it also discusses the defined features the how a wife should be. This research looks primarily at Pakistani dramas and decides that certain stereotypes and certain attributes that paint the picture of what a wife should be as a good wife are highlighted and celebrated. The purpose of this research is to highlight how the Pakistani dramas are normalizing the violence over women. Attributes, which may not be necessarily, negative, they are depicted as such, since they challenge patriarchal sanctity. In this research paper I have explain that Pakistani drama industry show and impart deeply male dormancy, racist, as well as sexist messages, which seems to be a reason of improving the patriarchal role with in the society.
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    Sociological Analysis of American Dreams
    (UMT.lahore, 2020) Hina Atta; Rida Haider
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    US LONG-TERM DECLINE
    (UMT.Lahore, 2021) Rana Ali Sultan
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