“IMPACT OF PROJECT MANAGEMENT PRACTICES ON CLIENT AGENCY RELATIONSHIP WITH MODERATING ROLE OF CORPORATE REPUTATION”

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dc.contributor.authorIhtisham Khaliq
dc.date.accessioned2025-09-24T10:23:42Z
dc.date.available2025-09-24T10:23:42Z
dc.date.issued2021
dc.description.abstractThis current research intends to examine the dimensions of agency performance in advertising agencies and their impact on the relationship quality between advertising agencies and its clients. It is well documented in the literature that continuing long-term relationships is a key important for advertising agencies in this competitive environmen
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/6831
dc.language.isoen
dc.publisherumt.lahore
dc.title“IMPACT OF PROJECT MANAGEMENT PRACTICES ON CLIENT AGENCY RELATIONSHIP WITH MODERATING ROLE OF CORPORATE REPUTATION”
dc.typeThesis
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