“IMPACT OF PROJECT MANAGEMENT PRACTICES ON CLIENT AGENCY RELATIONSHIP WITH MODERATING ROLE OF CORPORATE REPUTATION”
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Date
2021
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Publisher
umt.lahore
Abstract
This current research intends to examine the dimensions of agency
performance in advertising agencies and their impact on the relationship quality
between advertising agencies and its clients. It is well documented in the literature
that continuing long-term relationships is a key important for advertising agencies in
this competitive environmen