Adoption of new media platform by commercial FM radio stations of Lahore

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dc.contributor.authorAshraf, Sidra
dc.date.accessioned2018-04-09T10:19:32Z
dc.date.available2018-04-09T10:19:32Z
dc.date.issued2017
dc.descriptionSupervised by: Dr. Farasat Rasoolen_US
dc.description.abstractABSTRACT This research study analyzes the adoption of a new media platform and its effects on commercial FM (frequency modulation) radio stations of Lahore. The study also includes the challenges faced by the traditional FM radio stations of Lahore during the incorporation of new media platform. This research describes the reason behind people adopting new innovations that have a great influence on their minds and also confer that media technology shapes how we as individuals think, feel, and act in the society, and how the society operates as we move from one technological age to another. The research study explores how and why the new ideas and emerging technologies are adopted and the amount of time it takes for them to spread in the society. Stratified sampling is used to conduct the result, in which commercial FM radio stations are the strata and are the only requirement of study. Data is collected through in-depth interviews in which coding technique is used to get results. Stations managers, production managers, sales and marketing managers, RJ’s (Radio jockey) , and the HR (Human resource) department of those commercial FM radio stations who adopted new media platform are asked open-ended interview questions.. The findings of this research show that new media platform provides a way to achieve success in the society; it also helped commercial FM radio stations to increase their listenership, accessibility, revenue and employabilityen_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/2950
dc.language.isoenen_US
dc.publisherUniversity of Management and Technologen_US
dc.subjectCommercial FM radio channels, Online radio channels, Online FM radio channels, New media platform, Adoption of new media platformen_US
dc.subjectIncorporation of new media platform, Accessibility, Revenue, Employability, Listenershipen_US
dc.subjectM.Philen_US
dc.titleAdoption of new media platform by commercial FM radio stations of Lahoreen_US
dc.typeThesisen_US
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