Identifying the factors associated with low sales force performance at haier Pakistan
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
University of Management and Technology
Abstract
The objective of the project is to identify and study the low sales force performance among the
incentive programme, sales force competency, arrays of issues linked with the performance,
employees motivation and the corporate strategy of the company. The sample of 100 employees
from sales employees were taken from Haier Pakistan (Pvt.) Ltd through nationwide sales
branches and Lahore Head Office sales employees. The Haier management wants to motivate the
employees to achieve their sales targets which ultimately help to achieve the company sales
target, with the growth of the company management wants to increase the living standard of
employees.
Description
Supervisor: Dr. Naveed Yazdani
Keywords
MS Thesis, Low sales force performance, Haier Pakistan