EMPIRICAL INVESTIGATION OF SUPPLY CHAIN RESILIENCE AND SUPPLY CHAIN PERFORMANCE IN THE BISCUIT INDUSTRY OF PAKISTAN
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Date
2024
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Publisher
umt.lahore
Abstract
Purpose- The biscuit industry in Pakistan operates in a highly vulnerable and risky
business environment, due to currency depreciation, continuous increases in energy
prices, and tax burden. Current wars between countries and Red Sea issues at ports
create a shortage of raw materials in Pakistan. The biscuit industry in Pakistan faces
two major types of risk micro and macro. Both risks badly impact the resilience and
performance of the biscuit industry. Micro risks are day-to-day and recurrent, and
macro risks are rare adverse events. Supply chain visibility and supply chain flexibility
are used as vulnerability mitigation strategies in this study. The study aimsto investigate
the impact of vulnerability mitigation strategies on supply chain resilience,supply chain
performance,