Role of current affair program in opinion building in Pakistan

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dc.contributor.authorAqsa Jabeen
dc.date.accessioned2012-01-19T10:01:41Z
dc.date.available2012-01-19T10:01:41Z
dc.date.issued2011
dc.description.abstractThis study investigates the “Role of Current Affair Programs in Opinion Building in Pakistan” through questionnaire and interviews' schedule as a tool of data collection. We targeted 100 persons who filled questionnaire aged 18-60 years in which 65 percent of the respondents were students of four different universities of Lahore, remaining 25 percent were professionals like doctors, businessmen, working women and IT professionals etc., and 10 percent were retired persons and house wives. This study explored the “Role of Current Affair Programs in Opinion Building in Pakistan”. The study provided results that television programs do have some direct or indirect effects on the minds of Pakistani people and on their opinion formation too. Therefore, this research investigates what role current affair programs are playing in the formation of opinion in Pakistan. The core purpose of this study was to reveal the influence of TV current affair programs or anchor persons on general public. The questionnaire reveals that majority of people does not watch current affair programs for less than 30 minutes. But on the other hand they prefer to listen to their favorite anchor person and usually agree with what he is saying. So that means current affair programs some how influencing the minds of general public and playing an important role in the opinion formation. In this research there are two theories used i.e. cultivation theory and agenda setting theory to assess how current affair programs play their role in the formation of opinion in the minds of general public.en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/438
dc.language.isoenen_US
dc.publisherUniversity of Management and Technologyen_US
dc.subjectMass Mediaen_US
dc.subjectCurrent Affairen_US
dc.titleRole of current affair program in opinion building in Pakistanen_US
dc.titleRole of current affair program in opinion building in Pakistanen_us
dc.typeThesisen_US
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