Role of current affair program in opinion building in Pakistan
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Date
2011
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Publisher
University of Management and Technology
Abstract
This study investigates the “Role of Current Affair Programs in Opinion Building in Pakistan”
through questionnaire and interviews' schedule as a tool of data collection.
We targeted 100 persons who filled questionnaire aged 18-60 years in which 65 percent of the
respondents were students of four different universities of Lahore, remaining 25 percent were
professionals like doctors, businessmen, working women and IT professionals etc., and 10
percent were retired persons and house wives. This study explored the “Role of Current Affair
Programs in Opinion Building in Pakistan”. The study provided results that television programs
do have some direct or indirect effects on the minds of Pakistani people and on their opinion
formation too. Therefore, this research investigates what role current affair programs are playing
in the formation of opinion in Pakistan. The core purpose of this study was to reveal the
influence of TV current affair programs or anchor persons on general public. The questionnaire
reveals that majority of people does not watch current affair programs for less than 30 minutes.
But on the other hand they prefer to listen to their favorite anchor person and usually agree with
what he is saying. So that means current affair programs some how influencing the minds of
general public and playing an important role in the opinion formation. In this research there are
two theories used i.e. cultivation theory and agenda setting theory to assess how current affair
programs play their role in the formation of opinion in the minds of general public.
Description
Keywords
Mass Media, Current Affair