Study of the relationship of personality traits and job satisfaction among professional sales representatives in the pharmaceutical industry in Turkey
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Date
2012
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Abstract
This research aims to explore sales people working in the pharmaceutical industry. Study has examined effects of the personality traits on job satisfaction. It was also considered the role of the demographic variables as moderator between different personality trait and job satisfaction. Literature was reviewed for theoretical framework selection. A survey was conducted from 450 sales persons from Turkish pharmaceutical companies. The instrument was comprised of a personality traits and job satisfaction scale, and the moderator demographic variables scales. The results were examined by using SPSS software. The results studied the effect of demographic variables such as pharmaceutical experience, educational level, and age on the job satisfaction. Furthermore the effects of the personality traits were also observed. Key words: pharmaceutical companies, personality traits, job satisfaction.
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Paper presented at 2nd International Conference on Business Management, 28th – 29th March 2012, Lahore - Pakistan