To study the impact of green practices on pollution reduction, mediating role of environmental sustainability in the aviation industry of pakistan
Loading...
Date
2025
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UMT.Lahore
Abstract
This research investigates the impact of green practices, specifically green technology and green
innovation on pollution reduction within the aviation industry of Pakistan, while examining the
mediating role of environmental sustainability. Recognizing the aviation sector’s contributions to
carbon emissions and environmental degradation, this study explores how green operational
strategies can foster pollution reduction. Using a quantitative research design, data was collected
from 80 aviation industry employees through structured questionnaire, employing convenient
sampling. The study utilized SPSS 25.0 nad Smart PLS4 for statistical analysis, including KMO Bartlett’s test, factor analysis, reliability analysis, correlation, hypothesis testing, and mediation
analysis.
The results provide empirical support for all purposed hypothesis confirming that both green
innovation and green technology have a significant positive impact on pollution reduction.
Moreover, environmental sustainability was found to play a crucial mediating role between green
practices and pollution reduction. The findings contribute to theoretical knowledge by expanding
the understanding of environmental sustainability mediating effects in aviation related
environmental management studies. Practically, the research offers insights for policy makers,
and aviation industry stake holders, recommending the integration of sustainable technologies
and innovation driven environmental strategies to enhance pollution control efforts. Furthermore,
this study highlights the need for future research on digitalizing and smart technologies such as
AI, IoT, and data analytics in green aviation to further optimize environmental performance
Keywords: Green Practices, Green Innovation, Green Technology, Environmental Sustainability,
Mediation, Pollution Reduction, Aviation Industry, Pakistan, Quantitative Research