GREETINGS; Treasure of Memories.
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Date
2018
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Publisher
University of Management and Technology
Abstract
Why people stop sharing their feelings with sharing greetings? With the passage of time greeting relatives and each other is just a fulfilling of obligation cold heartedly. It’s not just a trend it’s all about expressing feelings with all of your heart to your loved once to greet them through surprise hampers including cards, gifts et cetera and what a delightful feeling is for someone to receive an unexpected greeting.
The aim of this study on “Greetings: Treasure of memories” is to graphically revive the old trend of exchanging wishes, emotions, feelings through hand-written cards. The act of exchanging such greeting cards is being demolished from our society and culture; it is basically an art which is suffering due to the technology changes and variations. After passing through hard research process data is collected from various sources. Many printed and e-card designers and their work have been gone through for inspiration. Main objective of the project is to remind the viewers of those beautiful cards through my work, which is a combination of common sense of design, intellect, attraction to visuals and focused design, thinking approach would be smart, functional and elegant designs including the local artwork of Pakistan, captions and taglines consisting of interesting poetry and text to give them local touch, illustrations designed will take you back to the era when we used to share cards at Eid and other festivals full of colors appealing each and every eye to cherish the beautiful new mixture of old and new era to form a beautiful collection of greetings in a new way so that these would make a great comeback through this revival.
The use of e-cards which has become common from sometime we need to understand that we don’t have to use it all the time we need to use only when there's need to use or to save time but we have forgotten this beautiful tradition which is surviving and we are trapped in new trends. The main focus of work is to recreate all greeting cards graphically by using artistic skills through a unique color palate and fonts uniquely set to create totally different visual designs by using the software’s and exploring new tools and techniques, which are a basic part of any graphical work. It would be an awareness campaign as well and main purpose is the revival of the lost art of greeting cards in a new way.
This study will promote the art of exchanging emotions through paper so that it could be revived, or at least it could remind people how it feels when we received those beautiful cards back in 90s, what’s the feeling of having a wish or message on a paper in your hand as compared to text message or e-messages, the wishes we receive now a days cannot be valued like those cards, we can’t store these texts, but we can preserve our memories in form of cards so that we could cherish those moments after many years they can make us happy and can bring our lost smiles back.
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Keywords
Treasure of memories, Exchanging emotions, Local touch, illustrations designed