Analyzing linguistic patterns and persuasion techniques in Imran khan's political speeches
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Date
2024
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UMT.Lahore
Abstract
This study investigates the linguistic patterns and persuasion techniques employed by Imran Khan in his political speeches, specifically analyzing four key speeches: His speech during the Belt and Road Forum held in Beijing (2019), during 76th Session of United Nations General Assembly (2021), his statement on Pulwama attack and interview with Al Arabiya. Analyzing the text, the study uses Critical Discourse Analysis (CDA) as a theoretical framework by applying Fairclough’s three-dimensional model. The research interest resides on the rhetoric choices that Khan employs, including the rhetorical appeals, topics and motifs as well as language features in order to build credibility, appeal to emotions and create reasonableness. The study also considers topics that demonstrate how Khan uses inclusive language, personal pronouns, and powerful metaphors to spread his message and recruit followers. Conducting lexical, syntactic, semantic, and discourse analyses on the speeches given by Imran Khan, the study establishes four major discursive themes of economic reforms, anti-corruption drive, nationalism, and unity among the country’s people. The analysis of ethos, pathos, logos, and Kairos as persuasion strategies also underscores Khan’s skills in appealing to and engaging various broad audiences, as well as explaining political topics to them. This research can be viewed as a useful addition to the body of knowledge about political discourse as it presents a rich analysis of the language utilized by a modern political figure. By elucidating the techniques Khan employs to assert his political ideology and leadership, the research offers insights into the dynamics of political communication and its impact on public perception and international diplomacy.