Mintzberg�s strategy continuum: philosophic and theoretical underpinnings
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Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Oxford Business & Economics Conference Program, 2010
Abstract
This theoretical paper views Henry Mintzberg’s ‘Strategy Safari’ as representing a strategy
continuum along which different styles/modes of strategy making and implementing are spread, with
Prescriptive/Planning style of strategizing at one end and the Descriptive/Learning mode of
strategizing at the other end. The paper attempts to highlight some of the reasons behind the
traditional ‘hype’ created for the Prescriptive/Planning mode, its impact on the teaching behavior of
the teachers of strategic management and, the underlying philosophical and theoretical assumptions
behind the two extreme end of the strategy continuum. Based on these underpinnings, the paper
presents some propositions and calls for launching research efforts to test and verify these
propositions. The paper proposes to include the strategy continuum view for the teaching of Strategic
Management courses at graduate and under-graduate levels in the business schools.
Description
Keywords
Strategy, Prescriptive Schools of Strategy, Descriptive Schools of Strategy, Strategic Management, Strategy-Continuum
Citation
Oxford Business & Economics Conference Program, June 28-29, pp 7-28, 2010