Student Perceptions of Service Quality in Medical Colleges of Punjab
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Date
2017
Authors
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Publisher
University of Management and Technolog
Abstract
Providing excellent quality service has become a major objective of higher educational institution. Increasing customer satisfaction may provide instant benefit to higher educational institutions seeking to attain competitive benefit in the business.Medical Colleges are part of higher education, so this profession also needs to adapt quality services for better performance and integrating individual and community health requirements. It is no wonder that, due to its supposed relationship with expenses, cost-effectiveness, customer satisfaction, customer preservation and positive communication, service quality is a greatly researched topic. The central premise of this research is to ascertain Students' Perceptions of Service quality In Medical Colleges. The study attempts to corroborate how students perceive service quality provided in institution. A quantitative survey comprising 49 items was used to know the perceptions of students of Medical Colleges of Punjab Pakistanabout the quality of services provided by the Institutions. The data was gathered from eight medical colleges including public and private, 400 students, both male and female students participated in the survey and their responses were recorded and analyzed using SPSS 21. Descriptive and inferential analysis techniques were used to determine which of the service quality most satisfies the students. The findings reveal that students are happy with the leadership and teaching services but do not enjoy campus life at all
Description
Supervised by: Dr. Seema Arif
Keywords
Business.Medical Colleges, Positive communication, service quality, M.Phil