Drivers of supply chain strategies
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Date
2013
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Publisher
University of Management and Technology
Abstract
The aim of the current study is to empirically investigate the relationship between product nature discussed in marketing literature and supply chain strategy. A cross-sectional survey based approach and snowballing technique was used to collect data for the study, total 79 responses were gathered through this effort .Data were collected from the managers working in the functional areas of marketing and supply chain management. Canonical correlation analysis was used to examine the relationship between product types and supply chain strategy. Regression analysis was used to explore the directionality between product types and supply chain strategy. Results indicate that efficient supply chain strategy has positive association with for convenience goods; responsive supply chain strategy has positive relationship with specialty goods. However, shopping goods require combination of both the strategies.The findings of the study have implications for understanding the drivers of supply chain strategy and provide a broader understanding of the influence of product nature on the choice of supply chain strategy.
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Keywords
MS Thesis, Supply Chain Management, Supply Chain Strategy