Successful buyer supplier relationship's antecedents and outcomes

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Date
2013
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University of Management and Technology
Abstract
Abstract Over the recent years, reduced product life spans and increasing customer expectations have put immense pressure on supply chain managers for increasing responsiveness of their supply chains in order to meet the organizational objectives. Role of successful buyer-supplier relationship is critical in the responsiveness of the supply chains. This thesis investigates the role of successful buyer-supplier relationship in supply chains in a developing country perspective. A research model is developed stating that effective supplier selection, buyer-supplier engagement, and information sharing capability help in developing successful buyer-supplier relationship in terms of reduction in product development time and production cost, and increase in product quality. Purposed research model also states that this successful buyer-supplier relationship enhances the financial and market performance of the supply chain firm. In order to test this model, seven hypotheses were formulated. Quantitative research strategy is implied using cross sectional data. A total of 87 responses are collected from manufacturing sector of Pakistanout of which 80 were useable. The measurement and structural model is assessed using Partial Least Squares (PLS) Structural Equation Modeling (SEM). Six hypotheses are supported indicating that effective supplier selection, buyer supplier engagement, information system integration, and business process integration positively impact the success of buyer supplier relationship. This successful buyer supplier relationship positively impacts the supply chain firm's financial and market performance. However there is not sufficient evidence to conclude that decisions system integration positively impacts the success of buyer supplier relationship.
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Keywords
MS Thesis, Supply Chain Management
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