Airline marketing plan
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Date
2017
Authors
Muhammad Ibrahim
Rana Sadam
Journal Title
Journal ISSN
Volume Title
Publisher
University of Management and Technology
Abstract
We are group of two friends who have worked on the marketing project of an airline. The main reason of this project is to realize the importance of marketing in airline industry and what marketing can do to promote a business. We will launch a new airline whose name will be
Our basic task and objective is to launch an airline in the current economic condition. The airline we will launch will only caters the society of Pakistanwhich are upper and middle as well lower middle class.
We will provide good and healthy transport to all these depressed people. The name of our airline will attract the customer and make a sense in their minds that the airline is not expensive and it is the main reason why we choose such a name. We will use simple marketing techniques to market our product and will not waste money on other expensive techniques to market our product rather we will use sponsorship technique i.e. will sponsor cultural events, sports etc.
The population of Pakistanis increasing day by day so we have decided to hit such a segment of society which is greatly affected by the cost of air travels and the society is lower middle and middle class because they do not think beyond basic requirements like food, shelter and clothes. We will do something for the largest part of society of Pakistanwhich is Upper and middle class and let them think that there is someone who care for them.
We have done a lot of research and gather a lot of important information but now we got to know the exact situation of Pakistanthrough PESTEL analysis and business opportunities. We have learned that there is a lot of vacant space available in the aviation industry to improve and unique ideas can insist investors to invest in this industry.
Description
Supervised by: Imran Saeed
Keywords
Airline Industry, Healthy transport, Bs thesis