A study of strategic orientations, Pakistani brands and implications

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dc.contributor.authorRana Zamin Abbas
dc.contributor.authorZulfqar Ahmad
dc.contributor.authorAbdul Rafay
dc.date.accessioned2011-08-23T07:21:38Z
dc.date.available2011-08-23T07:21:38Z
dc.date.issued2011
dc.description.abstractPurpose of this paper is to explore the three strategic orientations (customer, competitive, and technological) of the firm and new product performance.To understand which of three different strategic orientations is more appropriate, when and why it is so in the context of developing product innovations. To discuss Pakistani brands and develop prepositions with referrence to the working styles of Pakistani brands. It also discusses the theoretical and managerial implications for business in Pakistan.
dc.identifier.citationInterdisciplinary Journal of Contemporary Research in Business, Vol 2(10), pp 118-127, February 2011en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/252
dc.language.isoenen_US
dc.publisherInterdisciplinary Journal of Contemporary Research in Businessen_US
dc.subjectStrategic Orientationen_US
dc.subjectMarket Orientationen_US
dc.subjectPropositionsen_US
dc.subjectPakistani brandsen_US
dc.titleA study of strategic orientations, Pakistani brands and implicationsen_US
dc.typeArticleen_US
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