Stereotypical Representation in Pakistan Television Commercials

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dc.contributor.authorJawaria Saleem
dc.date.accessioned2025-09-18T12:12:37Z
dc.date.available2025-09-18T12:12:37Z
dc.date.issued2024
dc.description.abstractThis study examines the portrayal of stereotypes in Pakistani children's television commercials through the lens of Critical Race Theory (CRT). It aims to analyse how language, imagery, and narratives contribute to the construction of stereotypical identities within these commercials. The research objectives include exploring the depiction of stereotypes outside Pakistani children's TV commercials, examining the role of language and visual elements in shaping stereotypical narratives within selected commercials, and investigating how these commercials participate in shaping conventional identities through specific representations.
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/6539
dc.language.isoen
dc.publisherUMT. Lahore
dc.titleStereotypical Representation in Pakistan Television Commercials
dc.title.alternativeA Discourse Analysis through Critical Race Theory
dc.typeThesis
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